New Book Beloved Brands

Introducing Beloved Brands, the playbook for how to build a brand your consumers will love.

How this Beloved Brands playbook can work for you
The purpose of this book is to make you a smarter brand leader so your brand can win in the market. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review.