Ideally suited to the Executive level, which is mainly the Director and VP levels. The goal is to identify 2-3 gap areas you might have.

1. WHITE CONDUCTING A SELF EVALUATION
PAPER AT THE EXECUTIVE LEVEL
Graham Robertson | President of Beloved Brands Inc.

2. Brand Leader Self Evaluation Executive Level
Leading & Managing 1 2 3 4 5 Comments
Hold your team to a consistently
high standard of work in
strategic thinking and
planning.
Hold your team to a consistently
high standard of work in
execution in the market.
People Leadership: your team
knows the team vision and is
consistently motivated by where
you want to go.
People Management: seen as
actively interested in helping your
team to manage their careers.
Coaching: Teach, guide and
direct your team members for
higher performance.
Training and Development:
provides on-going skills
development to make the team
better.
Motivation and Recognition:
you are seen to actively provide
positive commentary to team
players, one on one and in
public.
Consistent Communication:
Both written and spoken, big and
small. Easily approachable and
makes time to wander.
Actively Listens to Team: asks
the big strategic questions, not
the small tactical details
Leadership during times of
pressure: results, ambiguity,
change and deadlines.
The more loved the Brand, the More Valuable the Brand Visit the blog at beloved-brands.com

3. Brand Leader Self Evaluation Executive Level
The Stewart of the Brand 1 2 3 4 5 Comments
The more loved the Brand, the More Valuable the Brand Visit the blog at beloved-brands.com

4. What are the 3 areas from the Self Evaluation that you feel you need the most focus on?
1.
2.
3.
What is your objective/goal for each of those 3 areas?
Map out a plan of attack for the coming year?
The more loved the Brand, the More Valuable the Brand Visit the blog at beloved-brands.com

5. About Beloved Brands Inc.
I started Beloved Brands Inc. to help your brand realize its full potential value
by generating more love for your brand.
About Graham Robertson
I’m a marketer at heart, who loves everything about brands. My background
includes 20 years of CPG marketing at companies such as Johnson and
Johnson, Pfizer Consumer, General Mills and Coke. I’m the President of Beloved
Brands Inc. and can help you find the love for your brand. The reason why I
started Beloved Brands Inc. is to help brands realize their full potential value by
generating more love for the brand. I have a reputation as someone who can find
growth where others can’t, whether that’s on a turnaround, re-positioning, new
launch or a sustaining high growth. My promise to you is that I will get your brand
and your team in a better position for future growth. I only do two things: 1) Make
Brands Better or 2) Make Brand Leaders Better. To read more about Beloved
Brands Inc., visit http://beloved-brands.com/inc/ Feel free to add me on Linked In
at http://www.linkedin.com/in/grahamrobertson1 or on follow me on Twitter at
@GrayRobertson1
How we can make your Brand better through strategic planning
workshops:
• Strategic Brand Plan
• Brand Positioning
• Creative Briefs
• Brand Analysis
• Brand Research
• Advice on execution
• Prioritization of Activities
How we can make your People better through Brand Leadership training and coaching
• Writing a Brand Plan
• Better Strategic Thinking
• Developing a Brand Positioning
• Writing a Creative Briefs
• Deep Dive Brand Analysis
• Getting Better Execution
The more loved the Brand, the More Valuable the Brand Visit the blog at beloved-brands.com