Are you a membership organisation? Or are you just looking to get the most out of your magazine? Take a walk through our slideshow to find out how to reinvent your magazine for the digital age.
You can also see the majority of the presentation on YouTube: http://www.youtube.com/watch?v=Xy1T47iQgq0
13. PDFs of your magazine
Your website
Your writing
Video + audio
iPads & iPhones
Android phones
& tablets
Web browsers (+ archive
editions)
Content you can push
to other websites
Content is manually
edited and styled
OR
Auto-produced by
attaching pre-defined
templates
16. Page Lizard factoids
• 57.62% of your readers will be on Android
• 50% will be on a phone
• Reading PDFs on a phone is a rubbish experience
• HTML is the only way to go
(ideally with re-sizable text)
• Create and edit once –
publish to multiple devices
18. PDF vs. HTML
HTML (text view)
• Resizable text
• Contents pages
• Endless styling options
PDF (page view)
• Exact image replica of
publication
• No interactivity
• Difficult to read
19. Include video and audio
A minute of video
is worth
1.8 million
words
“
”
[Forrester Research, 2014]
21. Some marketing stats…
73% of all adults that are online use a social
networking site of some sort
of small businesses feel that social media
efforts generate more exposure than
anything else
80%
89%
of small businesses indicate being on
social media increases traffic to their
website
22. Social media comments
• Share articles to Facebook,
Twitter and LinkedIn
• Comments appear at the
bottom of relevant article,
creating discussions
• All done from within the app
23. Result: A social hub
• Create an interactive, social
environment for readers
• More information, more easily
available
• You increase your digital
presence, and in turn readership.
24. - 60% of new users
are on mobile,
rather than tablet
87.5% repeat users
12.5% new users
Case study:
The Pharmaceutical Journal
25. Case study:
The Pharmaceutical Journal
84%
Total PDF/HTML views
45%
40%
Page (PDF) view
Text (HTML) View
36%
16%
55%
60%
64%
Default view changed to HTML
July 19th issue September 6th issue September 13th issue September 27th issue
29. ILM’s EDGE
Image of Edge’s complex magazine layout
(Digitally materialises into beautiful HTML)
30. www.pagelizard.com
info@pagelizard.com
(+44) 0207 183 3690
@pagelizard
Thank you
With special thanks to Helen Mayson, editor of Edge magazine
The Institute of Leadership and Management