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Whoʼs on what?   whoa.
Itʼs okay to feel like youʼre not on top of it.

The top 10 in-demand jobs of 2010 did not exist in 2004.                                                    Today, the total number of
                                                             Years to reach an audience
                                                                                                            text messages sent and
                                                             of 50 million
                                    1in 4 workers has                                                       received everyday
Todayʼs student will have 10 -                                                                              exceeds the total
                                    been with their          Radio:                  38 years
14 jobs by age 38.
                                    current employer         TV:                     13 years               population of the planet.
                                    less than a year.
                                                             Internet:                4 years
There are over 200
                                                             iPod:                    3 years               There are 31 Billion searches
million registered users            1 in 2 have been
                                                             Facebook:                2 years               on Google every month. In
                                    there less than 5
on MySpace, making it                                                                                       2006, there were 2.7 Billion.
                                    years.
the 5th largest country
in the world by                       The amount of new technical information is                            1 in 8 couples married
population.                           doubling every 2 years.                                               last year met online.




                                                                         From “Did You Know?”, a video by Karl Fisch | Scott McLeod | Jeff Breneman
Demystifying Social Media
1. What is Social Media?

2. How did we get here?

3. Why use it?
1. What is Social Media?

2. How did we get here?

3. Why use it?



5 Steps to Social Success
1. What is Social Media?

2. How did we get here?

3. Why use it?



5 Steps to Social Success
Good (& Bad) Examples
Demystifying Social Media
Demystifying Social Media
What is Social Media?



            The use of electronic tools to consume,
            interact with, share and discuss
            information and experiences.


                                                 (party)
Demystifying Social Media
How did we get here?
How did we get here?

 early cultural identity
How did we get here?

 early cultural identity


 WWII cultural identity
How did we get here?

 early cultural identity


 WWII cultural identity

                           ®




 mid-century identity
How did we get here?

 early cultural identity


 WWII cultural identity

                            ®




 mid-century identity


 information age identity
How did we get here?
How did we get here?


 OUT :                          IN :
 BUILDING MYTH                  PROVIDING UTILITY
         buying lists                  empowering advocates
         targeting wide demos          making friends and fans
         traditional ads               applications
         B2C                           participation
How did we get here?


 OUT :                          IN :
 BUILDING MYTH                  PROVIDING UTILITY
         buying lists                  empowering advocates
         targeting wide demos          making friends and fans
         traditional ads               applications
         B2C                           participation
How did we get here?
How did we get here?



   Participation is the new currency.
         users + interaction = brand wealth
How did we get here?

   Participation is the new currency.
         users + interaction = brand wealth



           Social media means actively meeting your
           audience where they already are online,
           engaging them, and getting them to participate.
How did we get here?

   Participation is the new currency.
How did we get here?

      Participation is the new currency.


      awareness > engagement >
 impression advertising   social networks   participants, fans, ROI
        < 2006              2007, 2008              2009+


                                                          Note: Not new.
Demystifying Social Media
Why social media?
Social media is a public forum where
conversations related to your brand are already
Develop closer relationships             Transparency builds trust and
to your customers.                       advocacy.

Customer service as good                Helps search engine
as a house call.                        placement.
                                                                         Social media provides an
Collaboration opportunity.              Builds authority.                opportunity for brands to
                                                                         present a “human” face for the
As of February 2009, time spent on social networks has
                                                                         company; it facilitates a
officially surpassed time spent on email. (Nielsen)
                                                                         dialogue between the customer
BONUS: Industries currently ramping up online advertising in the         and the brand that otherwise
recession include consumer products, telecommunications, and             might not take place.
Why social media?
Social media is a public forum where
conversations related to your brand are already
Develop closer relationships             Transparency builds trust and
to your customers.                       advocacy.

Customer service as good                Helps search engine
as a house call.                        placement.
                                                                         Social media provides an
Collaboration opportunity.              Builds authority.                opportunity for brands to
                                                                         present a “human” face for the
As of February 2009, time spent on social networks has
                                                                         company; it facilitates a
officially surpassed time spent on email. (Nielsen)
                                                                         dialogue between the customer
BONUS: Industries currently ramping up online advertising in the         and the brand that otherwise
recession include consumer products, telecommunications, and             might not take place.
Why social media?
Social media is a public forum where
conversations related to your brand are already
Develop closer relationships             Transparency builds trust and
to your customers.                       advocacy.

Customer service as good                Helps search engine
as a house call.                        placement.
                                                                         Social media provides an
Collaboration opportunity.              Builds authority.                opportunity for brands to
                                                                         present a “human” face for the
As of February 2009, time spent on social networks has
                                                                         company; it facilitates a
officially surpassed time spent on email. (Nielsen)
                                                                         dialogue between the customer
BONUS: Industries currently ramping up online advertising in the         and the brand that otherwise
recession include consumer products, telecommunications, and             might not take place.
Why social media?
Social media is a public forum where
conversations related to your brand are already
Develop closer relationships             Transparency builds trust and
to your customers.                       advocacy.

Customer service as good                Helps search engine
as a house call.                        placement.
                                                                         Social media provides an
Collaboration opportunity.              Builds authority.                opportunity for brands to
                                                                         present a “human” face for the
As of February 2009, time spent on social networks has
                                                                         company; it facilitates a
officially surpassed time spent on email. (Nielsen)
                                                                         dialogue between the customer
BONUS: Industries currently ramping up online advertising in the         and the brand that otherwise
recession include consumer products, telecommunications, and             might not take place.
Why social media?
Social media is a public forum where
conversations related to your brand are already
Develop closer relationships             Transparency builds trust and
to your customers.                       advocacy.

Customer service as good                Helps search engine
as a house call.                        placement.
                                                                         Social media provides an
Collaboration opportunity.              Builds authority.                opportunity for brands to
                                                                         present a “human” face for the
As of February 2009, time spent on social networks has
                                                                         company; it facilitates a
officially surpassed time spent on email. (Nielsen)
                                                                         dialogue between the customer
BONUS: Industries currently ramping up online advertising in the         and the brand that otherwise
recession include consumer products, telecommunications, and             might not take place.
Why social media?
Social media is a public forum where
conversations related to your brand are already
Develop closer relationships             Transparency builds trust and
to your customers.                       advocacy.

Customer service as good                Helps search engine
as a house call.                        placement.
                                                                         Social media provides an
Collaboration opportunity.              Builds authority.                opportunity for brands to
                                                                         present a “human” face for the
As of February 2009, time spent on social networks has
                                                                         company; it facilitates a
officially surpassed time spent on email. (Nielsen)
                                                                         dialogue between the customer
BONUS: Industries currently ramping up online advertising in the         and the brand that otherwise
recession include consumer products, telecommunications, and             might not take place.
Why social media?
Social media is a public forum where
conversations related to your brand are already
Develop closer relationships             Transparency builds trust and
to your customers.                       advocacy.

Customer service as good                Helps search engine
as a house call.                        placement.
                                                                         Social media provides an
Collaboration opportunity.              Builds authority.                opportunity for brands to
                                                                         present a “human” face for the
As of February 2009, time spent on social networks has
                                                                         company; it facilitates a
officially surpassed time spent on email. (Nielsen)
                                                                         dialogue between the customer
BONUS: Industries currently ramping up online advertising in the         and the brand that otherwise
recession include consumer products, telecommunications, and             might not take place.
Why social media?
Social media is a public forum where
conversations related to your brand are already
Develop closer relationships             Transparency builds trust and
                                                     Social media provides an
to your customers.                       advocacy.
                                                        opportunity for brands to
Customer service as good                Helps search engine
as a house call.                        placement. present a “human” face for the
                                                        company; it facilitates a
Collaboration opportunity.              Builds authority.
                                                        dialogue between the customer
                                                        and the brand that otherwise
As of February 2009, time spent on social networks has
                                                        might not take place.
officially surpassed time spent on email. (Nielsen)

BONUS: Industries currently ramping up online advertising in the
recession include consumer products, telecommunications, and
Why social media?




making a business case
Why social media?




  21.9 million
   users per month




making a business case
Why social media?




making a business case
Why social media?



  91.2 million
   users per month




making a business case
Why social media?




making a business case
Why social media?




  19.9 million
   users per month




making a business case
Buzzing Words.
Buzzing Words.
                                                               MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles,          services to create a new one.
applications, etc that are published online
                                                               TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with             any piece of content used for search and grouping similar
similar interests or activities gather to form a community.    content
They usually have a bouncy name.                               FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a        opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or   publish it. On some networks, youʼll have many friends
logo design.                                                   whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
                                                               RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
                                                               user to subscribe to your content, but consume it on their
quick hits of info.
                                                               terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files,           TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber.                  network, usually around140 characters.
Buzzing Words.
                                                               MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles,          services to create a new one.
applications, etc that are published online
                                                               TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with             any piece of content used for search and grouping similar
similar interests or activities gather to form a community.    content
They usually have a bouncy name.                               FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a        opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or   publish it. On some networks, youʼll have many friends
logo design.                                                   whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
                                                               RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
                                                               user to subscribe to your content, but consume it on their
quick hits of info.
                                                               terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files,           TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber.                  network, usually around140 characters.
Buzzing Words.
                                                               MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles,          services to create a new one.
applications, etc that are published online
                                                               TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with             any piece of content used for search and grouping similar
similar interests or activities gather to form a community.    content
They usually have a bouncy name.                               FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a        opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or   publish it. On some networks, youʼll have many friends
logo design.                                                   whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
                                                               RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
                                                               user to subscribe to your content, but consume it on their
quick hits of info.
                                                               terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files,           TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber.                  network, usually around140 characters.
Buzzing Words.
                                                               MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles,          services to create a new one.
applications, etc that are published online
                                                               TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with             any piece of content used for search and grouping similar
similar interests or activities gather to form a community.    content
They usually have a bouncy name.                               FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a        opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or   publish it. On some networks, youʼll have many friends
logo design.                                                   whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
                                                               RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
                                                               user to subscribe to your content, but consume it on their
quick hits of info.
                                                               terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files,           TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber.                  network, usually around140 characters.
Buzzing Words.
                                                               MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles,          services to create a new one.
applications, etc that are published online
                                                               TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with             any piece of content used for search and grouping similar
similar interests or activities gather to form a community.    content
They usually have a bouncy name.                               FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a        opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or   publish it. On some networks, youʼll have many friends
logo design.                                                   whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
                                                               RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
                                                               user to subscribe to your content, but consume it on their
quick hits of info.
                                                               terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files,           TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber.                  network, usually around140 characters.
Buzzing Words.
                                                               MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles,          services to create a new one.
applications, etc that are published online
                                                               TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with             any piece of content used for search and grouping similar
similar interests or activities gather to form a community.    content
They usually have a bouncy name.                               FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a        opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or   publish it. On some networks, youʼll have many friends
logo design.                                                   whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
                                                               RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
                                                               user to subscribe to your content, but consume it on their
quick hits of info.
                                                               terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files,           TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber.                  network, usually around140 characters.
Buzzing Words.
                                                               MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles,          services to create a new one.
applications, etc that are published online
                                                               TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with             any piece of content used for search and grouping similar
similar interests or activities gather to form a community.    content
They usually have a bouncy name.                               FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a        opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or   publish it. On some networks, youʼll have many friends
logo design.                                                   whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
                                                               RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
                                                               user to subscribe to your content, but consume it on their
quick hits of info.
                                                               terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files,           TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber.                  network, usually around140 characters.
RSS Reader
    Buzzing Words.
                                                               MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles,          services to create a new one.
applications, etc that are published online
                                                               TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with             any piece of content used for search and grouping similar
similar interests or activities gather to form a community.    content
They usually have a bouncy name.                               FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a        opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or   publish it. On some networks, youʼll have many friends
logo design.                                                   whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
                                                               RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
                                                               user to subscribe to your content, but consume it on their
quick hits of info.
                                                               terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files,           TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber.                  network, usually around140 characters.
Buzzing Words.
                                                               MASHUP - the combination of 2 or more existing technical
CONTENT - words, images, video, blog posts, articles,          services to create a new one.
applications, etc that are published online
                                                               TAGS - descriptive keywords and or phrases published with
SOCIAL NETWORK - an online space where people with             any piece of content used for search and grouping similar
similar interests or activities gather to form a community.    content
They usually have a bouncy name.                               FRIENDS, FOLLOWERS, AND FANS - anyone who has
BLOG - any web site driven by periodic articles about a        opted in to view your content or expertise as soon as you
specific topic. ie gardening, personal health, parenting, or   publish it. On some networks, youʼll have many friends
logo design.                                                   whom youʼve never met in person.
MICRO-BLOG - a blog, usually hosted by a micro-blog
                                                               RSS - Really Simple Syndication. A system that allows the
service, where the posts are very short and meant to convey
                                                               user to subscribe to your content, but consume it on their
quick hits of info.
                                                               terms, usually in an RSS reader.
PODCAST - a blog where the articles are audio files,           TWEET, STATUS - a single posting in Twitter or a social
downloaded and listened to by the subscriber.                  network, usually around140 characters.
Types of social media
Types of social media
Types of social media
Types of social media
COMMUNICATION                                      MULTIMEDIA
 Blogs: Wordpress, TypePad, Blogger                 Photo Sharing: Flickr
 Microblogs: Twitter, Facebook status               Video Sharing: YouTube, Vimeo
 Social Networks: Facebook, LinkedIn, MySpace,      Livecasting: Ustream, Mogulus, Justin.tv
 Events: Upcoming.org, Eventful, Meetup             Audio & Music Sharing: Pandora, Blip.fm, iTunes



COLLABORATION                                      ENTERTAINMENT
Wikis: Wikipedia, AboutUs.org                      Virtual Worlds: Second Life
Social Bookmarking: Delicious, Digg, Yahoo! Buzz   Online gaming: World of Warcraft
Opinion Sites: Epinions, Amazon reviews, Yelp      Game sharing: Miniclip.com
COMMUNICATION
 Blogs: Wordpress, TypePad, Blogger
 Microblogs: Twitter, Facebook status
 Social Networks: Facebook, LinkedIn, MySpace,
 Events: Upcoming.org, Eventful, Meetup
COMMUNICATION
 Blogs: Wordpress, TypePad, Blogger
 Microblogs: Twitter, Facebook status
 Social Networks: Facebook, LinkedIn, MySpace,
 Events: Upcoming.org, Eventful, Meetup
COMMUNICATION
 Blogs: Wordpress, TypePad, Blogger
 Microblogs: Twitter, Facebook status
 Social Networks: Facebook, LinkedIn, MySpace,
 Events: Upcoming.org, Eventful, Meetup




Demo of social features
COMMUNICATION
 Blogs: Wordpress, TypePad, Blogger
 Microblogs: Twitter, Facebook status
 Social Networks: Facebook, LinkedIn, MySpace,
 Events: Upcoming.org, Eventful, Meetup




        BLOG
Demo of social features
COMMUNICATION
 Blogs: Wordpress, TypePad, Blogger
 Microblogs: Twitter, Facebook status
 Social Networks: Facebook, LinkedIn, MySpace,
 Events: Upcoming.org, Eventful, Meetup




        BLOG
Demo of social features
COMMUNICATION
 Blogs: Wordpress, TypePad, Blogger
 Microblogs: Twitter, Facebook status
 Social Networks: Facebook, LinkedIn, MySpace,
 Events: Upcoming.org, Eventful, Meetup




        BLOG
Demo of social features
COMMUNICATION
 Blogs: Wordpress, TypePad, Blogger
 Microblogs: Twitter, Facebook status
 Social Networks: Facebook, LinkedIn, MySpace,
 Events: Upcoming.org, Eventful, Meetup




        BLOG
Demo of social features
COMMUNICATION
 Blogs: Wordpress, TypePad, Blogger
 Microblogs: Twitter, Facebook status
 Social Networks: Facebook, LinkedIn, MySpace,
 Events: Upcoming.org, Eventful, Meetup




Demo of social features
COMMUNICATION
 Blogs: Wordpress, TypePad, Blogger
 Microblogs: Twitter, Facebook status
 Social Networks: Facebook, LinkedIn, MySpace,
 Events: Upcoming.org, Eventful, Meetup




Demo of social features
COMMUNICATION
 Blogs: Wordpress, TypePad, Blogger
 Microblogs: Twitter, Facebook status
 Social Networks: Facebook, LinkedIn, MySpace,
 Events: Upcoming.org, Eventful, Meetup




Demo of social features
Types of social media
COMMUNICATION
 Blogs: Wordpress, TypePad, Blogger
 Microblogs: Twitter, Facebook status
 Social Networks: Facebook, LinkedIn, MySpace,
 Events: Upcoming.org, Eventful, Meetup
Types of social media
COMMUNICATION                                      MULTIMEDIA
 Blogs: Wordpress, TypePad, Blogger                 Photo Sharing: Flickr
 Microblogs: Twitter, Facebook status               Video Sharing: YouTube, Vimeo
 Social Networks: Facebook, LinkedIn, MySpace,      Livecasting: Ustream, Mogulus, Justin.tv
 Events: Upcoming.org, Eventful, Meetup             Audio & Music Sharing: Pandora, Blip.fm, iTunes



COLLABORATION                                      ENTERTAINMENT
Wikis: Wikipedia, AboutUs.org                      Virtual Worlds: Second Life
Social Bookmarking: Delicious, Digg, Yahoo! Buzz   Online gaming: World of Warcraft
Opinion Sites: Epinions, Amazon reviews, Yelp      Game sharing: Miniclip.com
MULTIMEDIA
 Photo Sharing: Flickr
 Video Sharing: YouTube, Vimeo
 Livecasting: Ustream, Mogulus, Justin.tv
 Audio & Music Sharing: Pandora, Blip.fm, iTunes
MULTIMEDIA
 Photo Sharing: Flickr
 Video Sharing: YouTube, Vimeo
 Livecasting: Ustream, Mogulus, Justin.tv
 Audio & Music Sharing: Pandora, Blip.fm, iTunes
MULTIMEDIA
 Photo Sharing: Flickr
 Video Sharing: YouTube, Vimeo
 Livecasting: Ustream, Mogulus, Justin.tv
 Audio & Music Sharing: Pandora, Blip.fm, iTunes




         Demo of social features
MULTIMEDIA
 Photo Sharing: Flickr
 Video Sharing: YouTube, Vimeo
 Livecasting: Ustream, Mogulus, Justin.tv
 Audio & Music Sharing: Pandora, Blip.fm, iTunes




         Demo of social features
MULTIMEDIA
 Photo Sharing: Flickr
 Video Sharing: YouTube, Vimeo
 Livecasting: Ustream, Mogulus, Justin.tv
 Audio & Music Sharing: Pandora, Blip.fm, iTunes




         Demo of social features
MULTIMEDIA
 Photo Sharing: Flickr
 Video Sharing: YouTube, Vimeo
 Livecasting: Ustream, Mogulus, Justin.tv
 Audio & Music Sharing: Pandora, Blip.fm, iTunes




         Demo of social features
MULTIMEDIA
 Photo Sharing: Flickr
 Video Sharing: YouTube, Vimeo
 Livecasting: Ustream, Mogulus, Justin.tv
 Audio & Music Sharing: Pandora, Blip.fm, iTunes




         Demo of social features
MULTIMEDIA
 Photo Sharing: Flickr
 Video Sharing: YouTube, Vimeo
 Livecasting: Ustream, Mogulus, Justin.tv
 Audio & Music Sharing: Pandora, Blip.fm, iTunes




         Demo of social features
MULTIMEDIA
 Photo Sharing: Flickr
 Video Sharing: YouTube, Vimeo
 Livecasting: Ustream, Mogulus, Justin.tv
 Audio & Music Sharing: Pandora, Blip.fm, iTunes




         Demo of social features
MULTIMEDIA
 Photo Sharing: Flickr
 Video Sharing: YouTube, Vimeo
 Livecasting: Ustream, Mogulus, Justin.tv
 Audio & Music Sharing: Pandora, Blip.fm, iTunes




         Demo of social features
MULTIMEDIA
 Photo Sharing: Flickr
 Video Sharing: YouTube, Vimeo
 Livecasting: Ustream, Mogulus, Justin.tv
 Audio & Music Sharing: Pandora, Blip.fm, iTunes




         Demo of social features
MULTIMEDIA
 Photo Sharing: Flickr
 Video Sharing: YouTube, Vimeo
 Livecasting: Ustream, Mogulus, Justin.tv
 Audio & Music Sharing: Pandora, Blip.fm, iTunes




         Demo of social features
MULTIMEDIA
 Photo Sharing: Flickr
 Video Sharing: YouTube, Vimeo
 Livecasting: Ustream, Mogulus, Justin.tv
 Audio & Music Sharing: Pandora, Blip.fm, iTunes




         Demo of social features
Types of social media
                        MULTIMEDIA
                         Photo Sharing: Flickr
                         Video Sharing: YouTube, Vimeo
                         Livecasting: Ustream, Mogulus, Justin.tv
                         Audio & Music Sharing: Pandora, Blip.fm, iTunes
Types of social media
COMMUNICATION                                      MULTIMEDIA
 Blogs: Wordpress, TypePad, Blogger                 Photo Sharing: Flickr
 Microblogs: Twitter, Facebook status               Video Sharing: YouTube, Vimeo
 Social Networks: Facebook, LinkedIn, MySpace,      Livecasting: Ustream, Mogulus, Justin.tv
 Events: Upcoming.org, Eventful, Meetup             Audio & Music Sharing: Pandora, Blip.fm, iTunes



COLLABORATION                                      ENTERTAINMENT
Wikis: Wikipedia, AboutUs.org                      Virtual Worlds: Second Life
Social Bookmarking: Delicious, Digg, Yahoo! Buzz   Online gaming: World of Warcraft
Opinion Sites: Epinions, Amazon reviews, Yelp      Game sharing: Miniclip.com
COLLABORATION
Wikis: Wikipedia, AboutUs.org
Social Bookmarking: Delicious, Digg, Yahoo! Buzz
Opinion Sites: Epinions, Amazon reviews, Yelp
del.icio.us




COLLABORATION
Wikis: Wikipedia, AboutUs.org
Social Bookmarking: Delicious, Digg, Yahoo! Buzz
Opinion Sites: Epinions, Amazon reviews, Yelp
Types of social media




COLLABORATION
Wikis: Wikipedia, AboutUs.org
Social Bookmarking: Delicious, Digg, Yahoo! Buzz
Opinion Sites: Epinions, Amazon reviews, Yelp
Types of social media
COMMUNICATION                                      MULTIMEDIA
 Blogs: Wordpress, TypePad, Blogger                 Photo Sharing: Flickr
 Microblogs: Twitter, Facebook status               Video Sharing: YouTube, Vimeo
 Social Networks: Facebook, LinkedIn, MySpace,      Livecasting: Ustream, Mogulus, Justin.tv
 Events: Upcoming.org, Eventful, Meetup             Audio & Music Sharing: Pandora, Blip.fm, iTunes



COLLABORATION                                      ENTERTAINMENT
Wikis: Wikipedia, AboutUs.org                      Virtual Worlds: Second Life
Social Bookmarking: Delicious, Digg, Yahoo! Buzz   Online gaming: World of Warcraft
Opinion Sites: Epinions, Amazon reviews, Yelp      Game sharing: Miniclip.com
ENTERTAINMENT
Virtual Worlds: Second Life
Online gaming: World of Warcraft
Game sharing: Miniclip.com
ENTERTAINMENT
Virtual Worlds: Second Life
Online gaming: World of Warcraft
Game sharing: Miniclip.com
Types of social media




COLLABORATION                                      ENTERTAINMENT
Wikis: Wikipedia, AboutUs.org                      Virtual Worlds: Second Life
Social Bookmarking: Delicious, Digg, Yahoo! Buzz   Online gaming: World of Warcraft
Opinion Sites: Epinions, Amazon reviews, Yelp      Game sharing: Miniclip.com
Types of social media
COMMUNICATION                                      MULTIMEDIA
 Blogs: Wordpress, TypePad, Blogger                 Photo Sharing: Flickr
 Microblogs: Twitter, Facebook status               Video Sharing: YouTube, Vimeo
 Social Networks: Facebook, LinkedIn, MySpace,      Livecasting: Ustream, Mogulus, Justin.tv
 Events: Upcoming.org, Eventful, Meetup             Audio & Music Sharing: Pandora, Blip.fm, iTunes



COLLABORATION                                      ENTERTAINMENT
Wikis: Wikipedia, AboutUs.org                      Virtual Worlds: Second Life
Social Bookmarking: Delicious, Digg, Yahoo! Buzz   Online gaming: World of Warcraft
Opinion Sites: Epinions, Amazon reviews, Yelp      Game sharing: Miniclip.com
How to get started?
Demystifying Social Media
Demystifying Social Media
5 steps to Social Success
5 steps to Social Success


        1. Lurk
5 steps to Social Success
5 steps to Social Success
      http://search.twitter.com
5 steps to Social Success
5 steps to Social Success
        Facebook Search
5 steps to Social Success
5 steps to Social Success


       2. Profile
5 steps to Social Success
5 steps to Social Success




del.icio.us
5 steps to Social Success
5 steps to Social Success


      3. Content
5 steps to Social Success
5 steps to Social Success

 Mon                   Tue                    Wed                  Thur                   Fri

✓ blog post            ✓ 6 tweets             ✓ 2 tweets           ✓ blog post            ✓ fav 2 videos on
✓ 4 tweets             ✓ bookmark 1 story     ✓ bookmark 3 story   ✓ 4 tweets             YouTube
✓ bookmark 3 stories   ✓ share 2 stories on   ✓ share 1 video on   ✓ share 2 stories on   ✓ 10 tweets for Follow
✓ share 2 stories on   Facebook               Facebook             Facebook               Friday
Facebook                                                                                  ✓ share 2 videos on
5 steps to Social Success
5 steps to Social Success


        4. Blog
Demystifying Social Media
Demystifying Social Media
Demystifying Social Media
5 steps to Social Success
5 steps to Social Success


     5. Syndicate
5 steps to Social Success
5 steps to Social Success
5.1 steps to Social Success
5.1 steps to Social Success


      (5.1 Measure)
5.1 steps to Social Success

                            Measurement Tools
                             Twitalyzer
How are the conversations
                             Google Analytics
matching up with what you    PostRank
                             XINU
                             Radian6
                             Sentiment Metrics
                             Cision
Who is doing this well?
Demystifying Social Media
Demystifying Social Media
Demystifying Social Media
Demystifying Social Media
Demystifying Social Media
Hello, weʼre
actors. :(
Love to hate.
           :(
A social gift from GB.
Schedule your tweets
for future release.

GB <3 you.
So we gave you Twuffer, the
tweet buffer.
Registered Users: 10,816
Tweets Entered: 162,381
Tweets Sent: 156,404
Demystifying Social Media
If you approach every channel with the intent to add value,
you cant go wrong. People will push your brand and
If you approach every channel with the intent to add value,
you cant go wrong. People will push your brand and
Decide to attack a project socially, develop
a plan, and stick to it. Bite it off in
manageable chunks.
If you approach every channel with the intent to add value,
you cant go wrong. People will push your brand and
Decide to attack a project socially, develop
a plan, and stick to it. Bite it off in
manageable chunks.


Your agency can help.
Thank you.

GradyBritton.com
twitter.com/GradyBritton            For my card, txt:

facebook.com/GradyBritton           DAYN to 50500

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Demystifying Social Media

  • 2. Itʼs okay to feel like youʼre not on top of it. The top 10 in-demand jobs of 2010 did not exist in 2004. Today, the total number of Years to reach an audience text messages sent and of 50 million 1in 4 workers has received everyday Todayʼs student will have 10 - exceeds the total been with their Radio: 38 years 14 jobs by age 38. current employer TV: 13 years population of the planet. less than a year. Internet: 4 years There are over 200 iPod: 3 years There are 31 Billion searches million registered users 1 in 2 have been Facebook: 2 years on Google every month. In there less than 5 on MySpace, making it 2006, there were 2.7 Billion. years. the 5th largest country in the world by The amount of new technical information is 1 in 8 couples married population. doubling every 2 years. last year met online. From “Did You Know?”, a video by Karl Fisch | Scott McLeod | Jeff Breneman
  • 4. 1. What is Social Media? 2. How did we get here? 3. Why use it?
  • 5. 1. What is Social Media? 2. How did we get here? 3. Why use it? 5 Steps to Social Success
  • 6. 1. What is Social Media? 2. How did we get here? 3. Why use it? 5 Steps to Social Success Good (& Bad) Examples
  • 9. What is Social Media? The use of electronic tools to consume, interact with, share and discuss information and experiences. (party)
  • 11. How did we get here?
  • 12. How did we get here? early cultural identity
  • 13. How did we get here? early cultural identity WWII cultural identity
  • 14. How did we get here? early cultural identity WWII cultural identity ® mid-century identity
  • 15. How did we get here? early cultural identity WWII cultural identity ® mid-century identity information age identity
  • 16. How did we get here?
  • 17. How did we get here? OUT : IN : BUILDING MYTH PROVIDING UTILITY buying lists empowering advocates targeting wide demos making friends and fans traditional ads applications B2C participation
  • 18. How did we get here? OUT : IN : BUILDING MYTH PROVIDING UTILITY buying lists empowering advocates targeting wide demos making friends and fans traditional ads applications B2C participation
  • 19. How did we get here?
  • 20. How did we get here? Participation is the new currency. users + interaction = brand wealth
  • 21. How did we get here? Participation is the new currency. users + interaction = brand wealth Social media means actively meeting your audience where they already are online, engaging them, and getting them to participate.
  • 22. How did we get here? Participation is the new currency.
  • 23. How did we get here? Participation is the new currency. awareness > engagement > impression advertising social networks participants, fans, ROI < 2006 2007, 2008 2009+ Note: Not new.
  • 25. Why social media? Social media is a public forum where conversations related to your brand are already Develop closer relationships Transparency builds trust and to your customers. advocacy. Customer service as good Helps search engine as a house call. placement. Social media provides an Collaboration opportunity. Builds authority. opportunity for brands to present a “human” face for the As of February 2009, time spent on social networks has company; it facilitates a officially surpassed time spent on email. (Nielsen) dialogue between the customer BONUS: Industries currently ramping up online advertising in the and the brand that otherwise recession include consumer products, telecommunications, and might not take place.
  • 26. Why social media? Social media is a public forum where conversations related to your brand are already Develop closer relationships Transparency builds trust and to your customers. advocacy. Customer service as good Helps search engine as a house call. placement. Social media provides an Collaboration opportunity. Builds authority. opportunity for brands to present a “human” face for the As of February 2009, time spent on social networks has company; it facilitates a officially surpassed time spent on email. (Nielsen) dialogue between the customer BONUS: Industries currently ramping up online advertising in the and the brand that otherwise recession include consumer products, telecommunications, and might not take place.
  • 27. Why social media? Social media is a public forum where conversations related to your brand are already Develop closer relationships Transparency builds trust and to your customers. advocacy. Customer service as good Helps search engine as a house call. placement. Social media provides an Collaboration opportunity. Builds authority. opportunity for brands to present a “human” face for the As of February 2009, time spent on social networks has company; it facilitates a officially surpassed time spent on email. (Nielsen) dialogue between the customer BONUS: Industries currently ramping up online advertising in the and the brand that otherwise recession include consumer products, telecommunications, and might not take place.
  • 28. Why social media? Social media is a public forum where conversations related to your brand are already Develop closer relationships Transparency builds trust and to your customers. advocacy. Customer service as good Helps search engine as a house call. placement. Social media provides an Collaboration opportunity. Builds authority. opportunity for brands to present a “human” face for the As of February 2009, time spent on social networks has company; it facilitates a officially surpassed time spent on email. (Nielsen) dialogue between the customer BONUS: Industries currently ramping up online advertising in the and the brand that otherwise recession include consumer products, telecommunications, and might not take place.
  • 29. Why social media? Social media is a public forum where conversations related to your brand are already Develop closer relationships Transparency builds trust and to your customers. advocacy. Customer service as good Helps search engine as a house call. placement. Social media provides an Collaboration opportunity. Builds authority. opportunity for brands to present a “human” face for the As of February 2009, time spent on social networks has company; it facilitates a officially surpassed time spent on email. (Nielsen) dialogue between the customer BONUS: Industries currently ramping up online advertising in the and the brand that otherwise recession include consumer products, telecommunications, and might not take place.
  • 30. Why social media? Social media is a public forum where conversations related to your brand are already Develop closer relationships Transparency builds trust and to your customers. advocacy. Customer service as good Helps search engine as a house call. placement. Social media provides an Collaboration opportunity. Builds authority. opportunity for brands to present a “human” face for the As of February 2009, time spent on social networks has company; it facilitates a officially surpassed time spent on email. (Nielsen) dialogue between the customer BONUS: Industries currently ramping up online advertising in the and the brand that otherwise recession include consumer products, telecommunications, and might not take place.
  • 31. Why social media? Social media is a public forum where conversations related to your brand are already Develop closer relationships Transparency builds trust and to your customers. advocacy. Customer service as good Helps search engine as a house call. placement. Social media provides an Collaboration opportunity. Builds authority. opportunity for brands to present a “human” face for the As of February 2009, time spent on social networks has company; it facilitates a officially surpassed time spent on email. (Nielsen) dialogue between the customer BONUS: Industries currently ramping up online advertising in the and the brand that otherwise recession include consumer products, telecommunications, and might not take place.
  • 32. Why social media? Social media is a public forum where conversations related to your brand are already Develop closer relationships Transparency builds trust and Social media provides an to your customers. advocacy. opportunity for brands to Customer service as good Helps search engine as a house call. placement. present a “human” face for the company; it facilitates a Collaboration opportunity. Builds authority. dialogue between the customer and the brand that otherwise As of February 2009, time spent on social networks has might not take place. officially surpassed time spent on email. (Nielsen) BONUS: Industries currently ramping up online advertising in the recession include consumer products, telecommunications, and
  • 33. Why social media? making a business case
  • 34. Why social media? 21.9 million users per month making a business case
  • 35. Why social media? making a business case
  • 36. Why social media? 91.2 million users per month making a business case
  • 37. Why social media? making a business case
  • 38. Why social media? 19.9 million users per month making a business case
  • 40. Buzzing Words. MASHUP - the combination of 2 or more existing technical CONTENT - words, images, video, blog posts, articles, services to create a new one. applications, etc that are published online TAGS - descriptive keywords and or phrases published with SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar similar interests or activities gather to form a community. content They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends logo design. whom youʼve never met in person. MICRO-BLOG - a blog, usually hosted by a micro-blog RSS - Really Simple Syndication. A system that allows the service, where the posts are very short and meant to convey user to subscribe to your content, but consume it on their quick hits of info. terms, usually in an RSS reader. PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social downloaded and listened to by the subscriber. network, usually around140 characters.
  • 41. Buzzing Words. MASHUP - the combination of 2 or more existing technical CONTENT - words, images, video, blog posts, articles, services to create a new one. applications, etc that are published online TAGS - descriptive keywords and or phrases published with SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar similar interests or activities gather to form a community. content They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends logo design. whom youʼve never met in person. MICRO-BLOG - a blog, usually hosted by a micro-blog RSS - Really Simple Syndication. A system that allows the service, where the posts are very short and meant to convey user to subscribe to your content, but consume it on their quick hits of info. terms, usually in an RSS reader. PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social downloaded and listened to by the subscriber. network, usually around140 characters.
  • 42. Buzzing Words. MASHUP - the combination of 2 or more existing technical CONTENT - words, images, video, blog posts, articles, services to create a new one. applications, etc that are published online TAGS - descriptive keywords and or phrases published with SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar similar interests or activities gather to form a community. content They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends logo design. whom youʼve never met in person. MICRO-BLOG - a blog, usually hosted by a micro-blog RSS - Really Simple Syndication. A system that allows the service, where the posts are very short and meant to convey user to subscribe to your content, but consume it on their quick hits of info. terms, usually in an RSS reader. PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social downloaded and listened to by the subscriber. network, usually around140 characters.
  • 43. Buzzing Words. MASHUP - the combination of 2 or more existing technical CONTENT - words, images, video, blog posts, articles, services to create a new one. applications, etc that are published online TAGS - descriptive keywords and or phrases published with SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar similar interests or activities gather to form a community. content They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends logo design. whom youʼve never met in person. MICRO-BLOG - a blog, usually hosted by a micro-blog RSS - Really Simple Syndication. A system that allows the service, where the posts are very short and meant to convey user to subscribe to your content, but consume it on their quick hits of info. terms, usually in an RSS reader. PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social downloaded and listened to by the subscriber. network, usually around140 characters.
  • 44. Buzzing Words. MASHUP - the combination of 2 or more existing technical CONTENT - words, images, video, blog posts, articles, services to create a new one. applications, etc that are published online TAGS - descriptive keywords and or phrases published with SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar similar interests or activities gather to form a community. content They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends logo design. whom youʼve never met in person. MICRO-BLOG - a blog, usually hosted by a micro-blog RSS - Really Simple Syndication. A system that allows the service, where the posts are very short and meant to convey user to subscribe to your content, but consume it on their quick hits of info. terms, usually in an RSS reader. PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social downloaded and listened to by the subscriber. network, usually around140 characters.
  • 45. Buzzing Words. MASHUP - the combination of 2 or more existing technical CONTENT - words, images, video, blog posts, articles, services to create a new one. applications, etc that are published online TAGS - descriptive keywords and or phrases published with SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar similar interests or activities gather to form a community. content They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends logo design. whom youʼve never met in person. MICRO-BLOG - a blog, usually hosted by a micro-blog RSS - Really Simple Syndication. A system that allows the service, where the posts are very short and meant to convey user to subscribe to your content, but consume it on their quick hits of info. terms, usually in an RSS reader. PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social downloaded and listened to by the subscriber. network, usually around140 characters.
  • 46. Buzzing Words. MASHUP - the combination of 2 or more existing technical CONTENT - words, images, video, blog posts, articles, services to create a new one. applications, etc that are published online TAGS - descriptive keywords and or phrases published with SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar similar interests or activities gather to form a community. content They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends logo design. whom youʼve never met in person. MICRO-BLOG - a blog, usually hosted by a micro-blog RSS - Really Simple Syndication. A system that allows the service, where the posts are very short and meant to convey user to subscribe to your content, but consume it on their quick hits of info. terms, usually in an RSS reader. PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social downloaded and listened to by the subscriber. network, usually around140 characters.
  • 47. RSS Reader Buzzing Words. MASHUP - the combination of 2 or more existing technical CONTENT - words, images, video, blog posts, articles, services to create a new one. applications, etc that are published online TAGS - descriptive keywords and or phrases published with SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar similar interests or activities gather to form a community. content They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends logo design. whom youʼve never met in person. MICRO-BLOG - a blog, usually hosted by a micro-blog RSS - Really Simple Syndication. A system that allows the service, where the posts are very short and meant to convey user to subscribe to your content, but consume it on their quick hits of info. terms, usually in an RSS reader. PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social downloaded and listened to by the subscriber. network, usually around140 characters.
  • 48. Buzzing Words. MASHUP - the combination of 2 or more existing technical CONTENT - words, images, video, blog posts, articles, services to create a new one. applications, etc that are published online TAGS - descriptive keywords and or phrases published with SOCIAL NETWORK - an online space where people with any piece of content used for search and grouping similar similar interests or activities gather to form a community. content They usually have a bouncy name. FRIENDS, FOLLOWERS, AND FANS - anyone who has BLOG - any web site driven by periodic articles about a opted in to view your content or expertise as soon as you specific topic. ie gardening, personal health, parenting, or publish it. On some networks, youʼll have many friends logo design. whom youʼve never met in person. MICRO-BLOG - a blog, usually hosted by a micro-blog RSS - Really Simple Syndication. A system that allows the service, where the posts are very short and meant to convey user to subscribe to your content, but consume it on their quick hits of info. terms, usually in an RSS reader. PODCAST - a blog where the articles are audio files, TWEET, STATUS - a single posting in Twitter or a social downloaded and listened to by the subscriber. network, usually around140 characters.
  • 52. Types of social media COMMUNICATION MULTIMEDIA Blogs: Wordpress, TypePad, Blogger Photo Sharing: Flickr Microblogs: Twitter, Facebook status Video Sharing: YouTube, Vimeo Social Networks: Facebook, LinkedIn, MySpace, Livecasting: Ustream, Mogulus, Justin.tv Events: Upcoming.org, Eventful, Meetup Audio & Music Sharing: Pandora, Blip.fm, iTunes COLLABORATION ENTERTAINMENT Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com
  • 53. COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup
  • 54. COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup
  • 55. COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup Demo of social features
  • 56. COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup BLOG Demo of social features
  • 57. COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup BLOG Demo of social features
  • 58. COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup BLOG Demo of social features
  • 59. COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup BLOG Demo of social features
  • 60. COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup Demo of social features
  • 61. COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup Demo of social features
  • 62. COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup Demo of social features
  • 63. Types of social media COMMUNICATION Blogs: Wordpress, TypePad, Blogger Microblogs: Twitter, Facebook status Social Networks: Facebook, LinkedIn, MySpace, Events: Upcoming.org, Eventful, Meetup
  • 64. Types of social media COMMUNICATION MULTIMEDIA Blogs: Wordpress, TypePad, Blogger Photo Sharing: Flickr Microblogs: Twitter, Facebook status Video Sharing: YouTube, Vimeo Social Networks: Facebook, LinkedIn, MySpace, Livecasting: Ustream, Mogulus, Justin.tv Events: Upcoming.org, Eventful, Meetup Audio & Music Sharing: Pandora, Blip.fm, iTunes COLLABORATION ENTERTAINMENT Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com
  • 65. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes
  • 66. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes
  • 67. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes Demo of social features
  • 68. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes Demo of social features
  • 69. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes Demo of social features
  • 70. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes Demo of social features
  • 71. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes Demo of social features
  • 72. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes Demo of social features
  • 73. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes Demo of social features
  • 74. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes Demo of social features
  • 75. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes Demo of social features
  • 76. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes Demo of social features
  • 77. MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes Demo of social features
  • 78. Types of social media MULTIMEDIA Photo Sharing: Flickr Video Sharing: YouTube, Vimeo Livecasting: Ustream, Mogulus, Justin.tv Audio & Music Sharing: Pandora, Blip.fm, iTunes
  • 79. Types of social media COMMUNICATION MULTIMEDIA Blogs: Wordpress, TypePad, Blogger Photo Sharing: Flickr Microblogs: Twitter, Facebook status Video Sharing: YouTube, Vimeo Social Networks: Facebook, LinkedIn, MySpace, Livecasting: Ustream, Mogulus, Justin.tv Events: Upcoming.org, Eventful, Meetup Audio & Music Sharing: Pandora, Blip.fm, iTunes COLLABORATION ENTERTAINMENT Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com
  • 80. COLLABORATION Wikis: Wikipedia, AboutUs.org Social Bookmarking: Delicious, Digg, Yahoo! Buzz Opinion Sites: Epinions, Amazon reviews, Yelp
  • 81. del.icio.us COLLABORATION Wikis: Wikipedia, AboutUs.org Social Bookmarking: Delicious, Digg, Yahoo! Buzz Opinion Sites: Epinions, Amazon reviews, Yelp
  • 82. Types of social media COLLABORATION Wikis: Wikipedia, AboutUs.org Social Bookmarking: Delicious, Digg, Yahoo! Buzz Opinion Sites: Epinions, Amazon reviews, Yelp
  • 83. Types of social media COMMUNICATION MULTIMEDIA Blogs: Wordpress, TypePad, Blogger Photo Sharing: Flickr Microblogs: Twitter, Facebook status Video Sharing: YouTube, Vimeo Social Networks: Facebook, LinkedIn, MySpace, Livecasting: Ustream, Mogulus, Justin.tv Events: Upcoming.org, Eventful, Meetup Audio & Music Sharing: Pandora, Blip.fm, iTunes COLLABORATION ENTERTAINMENT Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com
  • 84. ENTERTAINMENT Virtual Worlds: Second Life Online gaming: World of Warcraft Game sharing: Miniclip.com
  • 85. ENTERTAINMENT Virtual Worlds: Second Life Online gaming: World of Warcraft Game sharing: Miniclip.com
  • 86. Types of social media COLLABORATION ENTERTAINMENT Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com
  • 87. Types of social media COMMUNICATION MULTIMEDIA Blogs: Wordpress, TypePad, Blogger Photo Sharing: Flickr Microblogs: Twitter, Facebook status Video Sharing: YouTube, Vimeo Social Networks: Facebook, LinkedIn, MySpace, Livecasting: Ustream, Mogulus, Justin.tv Events: Upcoming.org, Eventful, Meetup Audio & Music Sharing: Pandora, Blip.fm, iTunes COLLABORATION ENTERTAINMENT Wikis: Wikipedia, AboutUs.org Virtual Worlds: Second Life Social Bookmarking: Delicious, Digg, Yahoo! Buzz Online gaming: World of Warcraft Opinion Sites: Epinions, Amazon reviews, Yelp Game sharing: Miniclip.com
  • 88. How to get started?
  • 91. 5 steps to Social Success
  • 92. 5 steps to Social Success 1. Lurk
  • 93. 5 steps to Social Success
  • 94. 5 steps to Social Success http://search.twitter.com
  • 95. 5 steps to Social Success
  • 96. 5 steps to Social Success Facebook Search
  • 97. 5 steps to Social Success
  • 98. 5 steps to Social Success 2. Profile
  • 99. 5 steps to Social Success
  • 100. 5 steps to Social Success del.icio.us
  • 101. 5 steps to Social Success
  • 102. 5 steps to Social Success 3. Content
  • 103. 5 steps to Social Success
  • 104. 5 steps to Social Success Mon Tue Wed Thur Fri ✓ blog post ✓ 6 tweets ✓ 2 tweets ✓ blog post ✓ fav 2 videos on ✓ 4 tweets ✓ bookmark 1 story ✓ bookmark 3 story ✓ 4 tweets YouTube ✓ bookmark 3 stories ✓ share 2 stories on ✓ share 1 video on ✓ share 2 stories on ✓ 10 tweets for Follow ✓ share 2 stories on Facebook Facebook Facebook Friday Facebook ✓ share 2 videos on
  • 105. 5 steps to Social Success
  • 106. 5 steps to Social Success 4. Blog
  • 110. 5 steps to Social Success
  • 111. 5 steps to Social Success 5. Syndicate
  • 112. 5 steps to Social Success
  • 113. 5 steps to Social Success
  • 114. 5.1 steps to Social Success
  • 115. 5.1 steps to Social Success (5.1 Measure)
  • 116. 5.1 steps to Social Success Measurement Tools Twitalyzer How are the conversations Google Analytics matching up with what you PostRank XINU Radian6 Sentiment Metrics Cision
  • 117. Who is doing this well?
  • 125. A social gift from GB.
  • 126. Schedule your tweets for future release. GB <3 you. So we gave you Twuffer, the tweet buffer. Registered Users: 10,816 Tweets Entered: 162,381 Tweets Sent: 156,404
  • 128. If you approach every channel with the intent to add value, you cant go wrong. People will push your brand and
  • 129. If you approach every channel with the intent to add value, you cant go wrong. People will push your brand and Decide to attack a project socially, develop a plan, and stick to it. Bite it off in manageable chunks.
  • 130. If you approach every channel with the intent to add value, you cant go wrong. People will push your brand and Decide to attack a project socially, develop a plan, and stick to it. Bite it off in manageable chunks. Your agency can help.
  • 131. Thank you. GradyBritton.com twitter.com/GradyBritton For my card, txt: facebook.com/GradyBritton DAYN to 50500