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When should an ad forewarn customers about an offer
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Metaphors in advertising
1.
Metaphors in advertising
Persuasive metaphors Adapted from AdPrin.com
2.
Metaphors in advertising
Suggest criteria for the use of metaphors in advertising? Once you have written your answers, click for the evidence-based findings. Adapted from AdPrin.com 2
3.
4.
Concrete
5.
Related to
the benefit
6.
Do not
mix metaphors
7.
Print ads using
metaphors with concrete words had better 1.34 times better recall (Persuasive Advertising p 201)
8.
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