1.
Marketing Logistics
Presenter: Govinda Aryal

2.
Marketing Logistics Concept
• Physical Distribution
• Management of physical flow of goods from supplier to purchaser
• A/c to Cravens, Hills and Woodruff “it is the process of strategically managing the movement and storage of
materials, parts, and finished inventory from suppliers , between enterprise facilities and to customers.”

3.
Marketing Logistics Objectives
• Right product safely
• Right place
• Right time
• Right time
• Minimum cost

4.
Marketing Logistics Functions
• Transportation
• Warehousing
• Inventory Management and Control
• Order Processing
• Customer Service Decision

5.
Marketing Logistics Functions
• Links geographically separated market and facilities
Modes
• Rail Ways
• Road Ways
• Water Ways
• Pipelining
• Air Ways
Transportation

6.
Marketing Logistics Functions Transportation
Inter-Modal Transportation

7.
• Place to store goods for certain period of time for distribution
• Buffer Stock
Types
• Private Warehousing
• Public Warehousing
• Bonded Warehousing
Marketing Logistics Functions Warehousing

8.
Importance
• Increase product quality
• Extends the life of product
• Reduce the damage of goods
• Maintain the stock; Buffer Stock
• All time availability of goods
Marketing Logistics Functions Warehousing

9.
• Concerned with decision regarding keeping the right size of stock of goods
• Balancing carrying cost, ordering cost, and stock out cost
• Calculation of EOQ
𝐸𝑂𝑄 = 2𝐴𝑂/𝐶
Marketing Logistics Functions Inventory Management

10.
Marketing Logistics Functions
• Concerned with all the activities involved in receiving, handling and filling the order
Order Processing

11.
• Concerned with how safely the product and service can be provided to the customer
• Labels can be given
• Packaging
• Using Different Symbols
Marketing Logistics Functions Customer Service Decision

12.
One QuestionDistribution is the half of Marketing. Discuss.Any Queries??Thank you