Slide deck for webinar with government social media advisor Kristy Fifelski, aka “GovGirl," hosted and sponsored by GovDelivery. The webinar goes beyond the how-to’s of simply setting up your government presence on social media and explores the “now what?” question of what to do next. Some of the key takeaways: - How to engage citizens and get views, ‘likes’, and (gasp) even comments! - What to do with those Negative Nelly’s and downbeat comments - Answers to the question - Can we actually have fun with this? - Tips for successful ongoing management of government social media