GovDelivery at the City of Raleigh by Beth Stagner
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Beth Stagner from the City of Raleigh discusses best practices and using GovDelviery.
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GovDelivery at the City of Raleigh by Beth Stagner
- 1. Featured Keynote: Beth Stagner IT Manager, Web Services City of Raleigh, North Carolina Tweet comments to @GovDelivery @RaleighGov or #GovD13 1
- 2. GovDelivery at the City of Raleigh Beth Stagner IT Manager City of Raleigh March 12th 2013
- 3. City of Raleigh North Carolina Capital City Approximately 400,000 citizens 20 departments Existing communication channels • Web • Social media • Mailings • Email
- 4. Email Communications Prior to GovDelivery Email Distribution Lists Communication Platforms Staff maintained in Outlook 2 commercial products Isolated, departmental Across 4 business areas No clear method to get added No integration within the same products Pirated across the City Not leveraging pricing Landing on blacklists
- 5. GovDelivery Key Benefits Numerous User Enterprise Single citizen communication customization platform entry point channels and control
- 6. Evaluation and Buy In Identified Broad Included all City Flexible user Ran the potential participation in departments management numbers communications demos
- 7. Timeline to Implementation Jun 2011 Aug 2011 Sep 2011 Oct 2011 Nov 2011 Dec 2011 • IT introduction and • Departmental demos, • Software decision and evaluation evaluations and contract process comparisons Jan 2012 Feb 2012 Feb 2012 Mar 2012 March 2012 • Planning, • Staff training and • Soft launch and then configuration and testing full release information gathering
- 8. Tw e n t y ( 2 0 ) D a y Activity Report • 120 city staff trained Launch • 12 new business areas • Over 100 topics • 127 bulletins sent • 43,291 delivery count Metrics • 25% open rate • 32,149 subscribers • 54,347 subscriptions • Cross-department cooperation and partnership • Standardizing communication branding Added Benefits • Providing numerous choices for citizens • Multiple departments working toward common goal
- 9. Financial Case Study Monthly Newsletters • 5,600 items sent USPS Mail • $2,350 Delivery • Estimate 25% convert to electronic • Estimate $587 monthly savings • 378 items still sent USPS • Actual 93% conversion rate GovDelivery • Actual $2,179 monthly savings • 7,205 subscriptions
- 10. Crafting The Look Branding “MyRaleigh Location, location, Standard look Subscriptions” location
- 11. Allowing for Individuality Police Communications Press Releases & Media Communications Parks & Recreation News and Events Planning and Development News
- 12. Maintaining The Brand Same look Department level Unique addresses Individual social media links
- 13. Using the Questions Bids & Solid Waste P&R Alerts RFPs Services Programs Professions, P&R: businesses and Days of service fields, programs, Types trades greenways Bulletins sent based on current Types of service RPD: districts Facilities listings Days
- 14. It will Happen • Cast a wide net Train users that will • Training can’t be an excuse never use the application • Expose more people to the potential • Evaluate usage Create topics that don’t • Market get used • Don’t be afraid to drop under achieving topics • Turn on reminder alert Send a bulletin by • Catch it and correct it mistake • Leverage “no send” roles • Work with staff See poorly crafted • Share good examples bulletins • Craft defaults
- 19. Results: Engagement Rate 70.00% 60.00% 50.00% 40.00% Engagement Rate * 30.00% 20.00% 10.00% 0.00% Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13
- 21. H o t To p i c : Parks & Recreation News and Events • 13,216 subscriptions • Weekly Tennis • 4,636 subscriptions Greenways • 1,348 subscriptions • Monthly
- 22. H o t To p i c : Raleigh Arts News and Events • 7,008 subscriptions • Biweekly Block Gallery • 5,539 subscriptions • Exhibits
- 23. H o t To p i c : Planning & Development Newsletters • 2,364 subscriptions • Monthly Development Process • 3,977 subscriptions Special Events • 1,788 subscriptions
- 24. Closing Contact Beth Stagner beth.stagner@raleighnc.gov 919-996-5485
- 25. Questions? Beth Stagner IT Manager, City of Raleigh 919.996.5485 Beth.Stagner@raleighnc.gov Sara VonBargen All presentations will be Client Success Consultant Manager emailed to participants in a 651.379.6217 Sara.VonBargen@govdelivery.com day or two! Jennifer Kaplan Product Marketing Manager 651.379.6213 Jennifer.Kaplan@govdelivery.com 25