2. What is Pinterest?
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–
Pinterest is a virtual board that allows to select photos/videos and then share them with friends.
Each pinned content is hyperlinked to the original source.
Terms:
– A pin is an image added to Pinterest.
– A board is a set of pins.
Ethics:
– Pin from the original source,
from permalinks and include a
thoughtful pin description.
Usage:
– Total number of Pinterest users:
70 million users;
– 80% of users are women
– Amount per order that Pinterest shoppers
spend: $140-180
– Most Repinned Pinterest Pin
(as of July 2013): Garlic Cheesy Bread
(105,000 repins)
Source: ComScore report [3]
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3. How to use Pinterest
•
Sign in via Twitter, Facebook, Email.
Pinterest core functionality:
•
•
•
•
Add a Pin: grabs images from the website by using “Pin it” browser toolbar or through the
Pinterest website directly.
Upload a Pin: uploads personal content using the portal.
Create a Board: organizes visual collections in a user-defined set.
Additionally, users can “Like”, “Comment” and “Follow”.
Pinterest is generating more referral traffic to websites than
Pinterest is generating more referral traffic to websites than
YouTube, Google+ and Linkedin COMBINED*
YouTube, Google+ and Linkedin COMBINED*
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4. How to use Pinterest
•
Social share button for a personal web site is available among Pinterest tools.
•
Possibility to add the follow button to one’s website.
•
Possibility to add a price to a pin.
Addictive and Why?
•
Simplicity of Design
•
Visuals take center stage
•
Complimentary to existing social
tools
•
Lesser noise
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5. Why we should care?
Branding
• Massive Audience and growing!
• Increase Brand visibility by sharing our Brand Experience and
Personality
Traffic
• Image Captions are crawled by Google and pinboards appear in
search results
Customer engagement
• Addicted customers/prospects spending lot of time
Searching for and discovering new or specific
things to do, buy, look at or read.
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6. Why we should care?
Branding
• Massive Audience and growing!
• Increase Brand visibility by sharing our Brand Experience and
Personality
Traffic
• Image Captions are crawled by Google and pinboards appear in
search results
Customer engagement
• Addicted customers/prospects spending lot of time
Searching for and discovering new or specific
things to do, buy, look at or read.
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