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P interest
@TechnologyBOOM
What is Pinterest?
–
–

Pinterest is a virtual board that allows to select photos/videos and then share them with friends.
Each pinned content is hyperlinked to the original source.

Terms:
– A pin is an image added to Pinterest.
– A board is a set of pins.
Ethics:
– Pin from the original source,
from permalinks and include a
thoughtful pin description.
Usage:
– Total number of Pinterest users:
70 million users;
– 80% of users are women
– Amount per order that Pinterest shoppers
spend: $140-180
– Most Repinned Pinterest Pin
(as of July 2013): Garlic Cheesy Bread
(105,000 repins)

Source: ComScore report [3]
2
How to use Pinterest
•

Sign in via Twitter, Facebook, Email.

Pinterest core functionality:

•
•
•
•

Add a Pin: grabs images from the website by using “Pin it” browser toolbar or through the
Pinterest website directly.
Upload a Pin: uploads personal content using the portal.
Create a Board: organizes visual collections in a user-defined set.
Additionally, users can “Like”, “Comment” and “Follow”.

Pinterest is generating more referral traffic to websites than
Pinterest is generating more referral traffic to websites than
YouTube, Google+ and Linkedin COMBINED*
YouTube, Google+ and Linkedin COMBINED*

3
How to use Pinterest
•

Social share button for a personal web site is available among Pinterest tools.

•

Possibility to add the follow button to one’s website.

•

Possibility to add a price to a pin.
Addictive and Why?

•

Simplicity of Design

•

Visuals take center stage

•

Complimentary to existing social
tools

•

Lesser noise

4
Why we should care?

Branding
• Massive Audience and growing!
• Increase Brand visibility by sharing our Brand Experience and
Personality

Traffic
• Image Captions are crawled by Google and pinboards appear in
search results

 Customer engagement
• Addicted customers/prospects spending lot of time

 Searching for and discovering new or specific
things to do, buy, look at or read.
5
Why we should care?

Branding
• Massive Audience and growing!
• Increase Brand visibility by sharing our Brand Experience and
Personality

Traffic
• Image Captions are crawled by Google and pinboards appear in
search results

 Customer engagement
• Addicted customers/prospects spending lot of time

 Searching for and discovering new or specific
things to do, buy, look at or read.
5

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Pinterest 101

  • 2. What is Pinterest? – – Pinterest is a virtual board that allows to select photos/videos and then share them with friends. Each pinned content is hyperlinked to the original source. Terms: – A pin is an image added to Pinterest. – A board is a set of pins. Ethics: – Pin from the original source, from permalinks and include a thoughtful pin description. Usage: – Total number of Pinterest users: 70 million users; – 80% of users are women – Amount per order that Pinterest shoppers spend: $140-180 – Most Repinned Pinterest Pin (as of July 2013): Garlic Cheesy Bread (105,000 repins) Source: ComScore report [3] 2
  • 3. How to use Pinterest • Sign in via Twitter, Facebook, Email. Pinterest core functionality: • • • • Add a Pin: grabs images from the website by using “Pin it” browser toolbar or through the Pinterest website directly. Upload a Pin: uploads personal content using the portal. Create a Board: organizes visual collections in a user-defined set. Additionally, users can “Like”, “Comment” and “Follow”. Pinterest is generating more referral traffic to websites than Pinterest is generating more referral traffic to websites than YouTube, Google+ and Linkedin COMBINED* YouTube, Google+ and Linkedin COMBINED* 3
  • 4. How to use Pinterest • Social share button for a personal web site is available among Pinterest tools. • Possibility to add the follow button to one’s website. • Possibility to add a price to a pin. Addictive and Why? • Simplicity of Design • Visuals take center stage • Complimentary to existing social tools • Lesser noise 4
  • 5. Why we should care? Branding • Massive Audience and growing! • Increase Brand visibility by sharing our Brand Experience and Personality Traffic • Image Captions are crawled by Google and pinboards appear in search results  Customer engagement • Addicted customers/prospects spending lot of time  Searching for and discovering new or specific things to do, buy, look at or read. 5
  • 6. Why we should care? Branding • Massive Audience and growing! • Increase Brand visibility by sharing our Brand Experience and Personality Traffic • Image Captions are crawled by Google and pinboards appear in search results  Customer engagement • Addicted customers/prospects spending lot of time  Searching for and discovering new or specific things to do, buy, look at or read. 5