2. What is Tumblr?
– Tumblr is a microblogging service that has recently become one of the
foremost social media sites on the Internet.
Usage:
– 50% of Tumblr users are aged 25 or younger.
– Tumblr’s visitors skewed the youngest of any
of the major social media sites.
– Tumblr’s unique visitors world-wide, which us
up from about 117 million a year.
– Tumblr has almost 84 million unique smartphone
visitors.
– 53 Percentage of visitors to Tumblr are women.
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3. *Why we should care?
• #1: Tumblr is Great For SEO
Because Tumblr is indexed, and contains lots of social sharing – it has the power to attract a
ton of traffic to our website.
• #2: Microblogging on Tumblr
Tumblr allows us to microblog, which means that we can share our posts quickly and easily
with our social communities.
• #3: Shorter Posts on Tumblr
Tumblr allows bloggers to post small snippets of content for the world to see. It’s a great
platform to use if we only have time for 250 word blog posts.
• #4: Post Mixed Media as They Are
If we use Tumblr, we can post images, videos, links and more, directly to the platform –
without having to add in any content.
• #5: Use Tumblr To Source Great Content
Tumblr can be used as a research tool, where we can find great content in a matter of
minutes. Just browse through the blogs on offer, in our select category.
*Source: John Souza
4. Why we should care?
• #6: Content Curation on Tumblr
Using Tumblr allows us to curate content, or collect it, by ‘reblogging’ or reposting blogs on
our page. This is great for traffic and SEO.
• #7: Tumblr is 100% Free
Unlike WordPress, which can cost a bit of money to put up properly – Tumblr is a
completely free platform that doesn’t require any financial outlay.
• #8: Track Our Progress With Analytics
We can connect our Tumblr account to Google Analytics and actually track our progress.
This will help us improve our blog, our SEO and our brand visibility.
• #9: Build Interactive Communities
Tumblr was built to encourage interaction, like a real social networking site. We will find
that getting people to respond to us is a lot easier here.
• #10: Improve Our Business Network
We are guaranteed to find some of our niches biggest bloggers using Tumblr. They’re super
simple to become friends with, and that means better business networks.
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5. How to use Tumblr?
*Get to know the seven different types of posts. These types are varied to
allow your best approaches to be put forward; you may even like to try each
style over time. The seven types of posts are as follows:
1- Text.
A text post consists of plain text. Images, hyperlinks, videos, and some
HTML-based widgets can be added. The raw HTML of the post can be
edited.
*Source: WikiHow 5
6. How to use Tumblr?
2- Photo.
A photo post consists of a single image with accompanied by a brief
description. Photos can be uploaded from your PC, or you can use the URL of
an image already on the web.
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7. How to use Tumblr?
3- Quote.
A quote post consists of title text (the quote) and a single line of body text
(citing the origin of the quote).
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8. How to use Tumblr?
4- Link.
A link post consists entirely of a single piece of descriptive text, which is linked
to the website or webpage being described.
9. How to use Tumblr?
5- Chat.
A chat post is used to share a snippet of conversation
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10. How to use Tumblr?
6- Audio.
An audio post consists of a single .mp3 file (be it a music track, podcast
etc), which can be played via a Flash music player. Only one audio post is
permitted daily.
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11. How to use Tumblr?
7- Video.
A video post consists of an embedded video, which can be uploaded from your
PC, or imported from websites such as YouTube or Vimeo.