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Building your voice by creating unique content 102911

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Gordon Dymowski
Gordon Dymowski
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Building Your Voice by Creating Unique Content Gordon Dymowski
Goals of Today's Presentation ,[object Object],[object Object],[object Object]
About Gordon ,[object Object],[object Object],[object Object],[object Object]
How many of you, as part of your networking/marketing efforts…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Are you finding that…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creating unique content means…. ,[object Object],[object Object],[object Object]
Know Your Audience Web site analytics – and your current audience – can help you determine areas of focus
Know Yourself ,[object Object],[object Object],[object Object]
Capture Ideas As They Happen ,[object Object],[object Object],[object Object],[object Object],Have some method of grasping ideas “on the go” – it’s not about how you do it; just that you do it
A Note About SEO ,[object Object],[object Object],[object Object]
Take the Right Tone ,[object Object],[object Object],[object Object]
Know Your Channels - Blogs ,[object Object],[object Object],[object Object]
Know Your Channels - Twitter ,[object Object],[object Object],[object Object]
Know Your Channels - Facebook ,[object Object],[object Object],[object Object]
Know Your Channels – Linked In ,[object Object],[object Object],[object Object]
Always remember: Never cross –post across your social media streams – play to each channel’s strengths!
Build an Editorial Calendar ,[object Object],[object Object],[object Object]
Putting it All Together ,[object Object],[object Object],[object Object],Creating unique content is less about a specific method and more about bringing your/your company’s perspective to a given subject.
Questions? Contact Info: Gordon Dymowski http://www.gordondymowski.com [email_address] 773-809-4473

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Building your voice by creating unique content 102911

  • 1. Building Your Voice by Creating Unique Content Gordon Dymowski
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  • 7. Know Your Audience Web site analytics – and your current audience – can help you determine areas of focus
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  • 16. Always remember: Never cross –post across your social media streams – play to each channel’s strengths!
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  • 19. Questions? Contact Info: Gordon Dymowski http://www.gordondymowski.com [email_address] 773-809-4473