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Imad Mouline CTO, Gomez Bryan Doerr CTO, Savvis James Staten Principal Analyst, Forrester Research

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Cloud Computing Realities: Getting Past The Hype And Setting Your Cloud Strategy James Staten Principal Analyst Forrester Research

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“ Enough with the cloud-washing! What’s for real in the cloud?”

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Definition: cloud computing <ul><li>A standardized IT capability (services, software, or infrastructure) delivered via the Internet in a pay-per-use, self-service way </li></ul>

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Three layers of cloud computing Software as a Service (SaaS) Finished applications that you rent and customize Platform as a Service (PaaS) Developer platform that abstracts the infrastructure, OS and middleware to drive developer productivity Infrastructure as a Service (IaaS) Deployment platform that abstracts the infrastructure

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Enterprises cite flexibility and on demand over cost reasons

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Three types of IaaS cloud platforms Source: See the April 2009 “Which Cloud Computing Platform Is Right For You?” report.

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The first customers of cloud are not typical IT ops <ul><li>Startups — developers using Web at scale </li></ul><ul><ul><li>Web-based business, SaaS, collaboration services, widget providers, mobile services, and social networking </li></ul></ul><ul><li>Small businesses — using SaaS </li></ul><ul><ul><li>Online businesses, online presence, collaboration, and enterprise integration </li></ul></ul><ul><li>Enterprises — developers and one-off projects </li></ul><ul><ul><li>R&D projects, quick promotions, widgets, online collaboration, partner integration, social networking, and new business ventures </li></ul></ul><ul><li>Firms — with compute intensive tasks </li></ul><ul><ul><li>Overnight ad placement or transportation calculations </li></ul></ul>

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Development is ahead if IT ops on adoption

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Security and maturity top list of concerns for IaaS cloud services

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Cloud use trends <ul><li>Web hosting — leveraging IaaS, PaaS elasticity to lower costs, accommodate spikiness </li></ul><ul><ul><li>Application hosting — beyond Web pages; match the service consumption to the revenue line. </li></ul></ul><ul><li>Test and development — function and scalability testing, some QA </li></ul><ul><li>HPC/technical computing — grid-based and similar workloads that need temporary scale </li></ul><ul><li>Collaborative computing — collaborative access to shared services, repositories, massive data sets </li></ul><ul><ul><li>B2B, internal, shared service, commercial info services </li></ul></ul>

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What fits best <ul><li>Best use: temporary capacity, elastic capacity </li></ul><ul><li>Web sites — three-tier architectures with minimal DB tiers. </li></ul><ul><li>SOA applications — with loose coupling of Web services; scale via load balancing and app-level caching. </li></ul><ul><li>Highly parallelized workloads — HPC w/o close coupling; grids, Hadoop </li></ul><ul><li>Applications that fit within a single VM — can be any type of self-contained x86 application </li></ul>

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Early cloud examples <ul><li>Indy500.com — streams live race footage and statistics </li></ul><ul><li>Wendy’s — Short-term, interactive promotional site for $0.99 menu. </li></ul><ul><li>USA.gov — Govt. information web site elastically scales </li></ul><ul><li>NASDAQ — Market Replay service </li></ul><ul><li>US Army — Testing troop vulnerability application on cloud platform </li></ul><ul><li>Eli Lilly — drug research </li></ul><ul><li>Harvard Medical School — developing genetic testing models </li></ul>Sources: www.NASDAQ.com, www.espnfanzone.com, Indy500.com

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What doesn’t fit in IaaS clouds today? <ul><li>Anything subject to compliancy </li></ul><ul><ul><li>Wait for best practices to evolve. </li></ul></ul><ul><ul><li>Includes PCI-compliant applications </li></ul></ul><ul><li>Anything performance sensitive (other than Web) </li></ul><ul><li>Apps that call back to performance sensitive services in your data center </li></ul><ul><li>Apps that require tight coupling between instances </li></ul><ul><ul><li>Sensitive clusters — Oracle RAC </li></ul></ul><ul><li>Large applications — that don’t fit inside VMs </li></ul>

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A game plan to consider The next 90 days <ul><ul><li>Start experimenting with public cloud platforms. </li></ul></ul><ul><ul><li>Endorse one or two public clouds and craft a “work-in-progress” policy for cloud use. </li></ul></ul><ul><ul><li>Start with non-critical applications, and move up the stack as you gain experience </li></ul></ul>Entire contents © 2009 Forrester Research, Inc. All rights reserved. <ul><ul><li>Start evolving towards an internal cloud </li></ul></ul><ul><ul><li>Shift to Strategic Right-Sourcing </li></ul></ul>Longer term

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Applications to start with <ul><li>Test and development </li></ul><ul><ul><li>Functional and performance testing </li></ul></ul><ul><ul><li>But choose Web-, VM-ready applications. </li></ul></ul><ul><li>Temporary and/or volatile Web sites </li></ul><ul><ul><li>Marketing, collaboration sites are easiest </li></ul></ul><ul><ul><li>Take responsibility for security yourself. </li></ul></ul><ul><li>Grid-class technical/HPC projects </li></ul><ul><ul><li>Loosely coupled applications work best </li></ul></ul><ul><ul><li>Anonymize any customer/sensitive data. </li></ul></ul>

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Then: Move to Strategic Right-Sourcing <ul><li>Segment your IT portfolio into: </li></ul><ul><ul><li>Key services that drive profitability, efficiency of the business. </li></ul></ul><ul><ul><li>Services that are undifferentiated but unique to the business. </li></ul></ul><ul><ul><li>Commodity services. </li></ul></ul><ul><li>Identify outsource options for commodity services. </li></ul><ul><ul><li>SaaS, ASP, Cloud services, MSP, traditional outsource, etc. </li></ul></ul><ul><li>Build in-house expertise in outsource contract management. </li></ul><ul><li>Incorporate right-sourcing into enterprise architecture. </li></ul>

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Recommended Forrester research <ul><li>October 9, 2009, “The Top 15 Technology Trends EA Should Watch” </li></ul><ul><li>October 2, 2009, “TechRadar™ For Infrastructure & Operations Pros: Cloud Computing, Q3 2009” </li></ul><ul><li>September 25, 2009, “Case Study: USA.gov Achieves Cloud Bursting Efficiency Using Terremark's Enterprise Cloud” </li></ul><ul><li>September 9, 2009, “Best Practices: Infrastructure-As-A-Service” </li></ul><ul><li>September 9, 2009, “Case Study: CryoPort Turns To Cloud Computing To Develop Tomorrow's New Vaccines” </li></ul><ul><li>August 14, 2009, “Q&A: By 2011, CIOs Must Answer The Question, &quot;Why Not Run In The Cloud?”” </li></ul>

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Thank you <ul><li>James Staten </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: Staten7 </li></ul><ul><li>www.forrester.com </li></ul>

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Cloud Computing Realities Getting Past the Hype and Setting your Cloud Strategy November 17, 2009 Webinar <ul><li>Bryan Doerr Chief Technology Officer </li></ul>

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Agenda <ul><li>The Benefits of Cloud Infrastructure </li></ul><ul><li>Cloud Types – Current and Future </li></ul><ul><li>Sample Cloud Use-Cases </li></ul><ul><li>Cloud Deployment and Performance </li></ul>

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Cloud Computing When Is It a Good Fit for the Enterprise? <ul><li>Applications and processes have highly variable demand </li></ul><ul><li>Internal data center capacity limits are being reached </li></ul><ul><li>Hardware is at the end of its serviceable life </li></ul><ul><li>Speed of provisioning is constraining business execution </li></ul><ul><li>Your data center no longer offers a competitive advantage to the organization </li></ul><ul><ul><li>No longer provides a differentiation </li></ul></ul><ul><ul><li>Competitors’ time to market surpasses yours </li></ul></ul><ul><li>In-house application development </li></ul>

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The Infrastructure Balancing Act SAVINGS  Cloud Flexibility Cloud Used Time Capacity  Do It Yourself Used Time Capacity Cost Delta  Traditional Hosting deployment models demand capital or acceptance of risk  Deploying compute resources through the cloud offers greater flexibility, reduced risk and improved cost savings  The flexibility of cloud brings enhanced business agility, simplified capacity planning and a more efficient operating model for the interactive channel Purchased Used Time Capacity Traditional Hosting 

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What Cloud is Right for your Business? Cloud Models And Cost Structure Hosted Dedicated Clouds Additional 15-40% TCO Savings (Workload Dependent) Current Customer Costs Avoided Capex Internal “Cloud” Personnel Hardware MTC Streamlined Opex Personnel Software MTC Hardware MTC Facilities & Power Server Capex Storage Capex Software MTC Facilities & Power Server Capex Storage Capex Dedicated Private Cloud Avoided Opex Software MTC* Avoided Capex Avoided Opex Software MTC* Public Cloud 15-40% TCO Savings (Solution Dependent) Internal “Clouds” Public Clouds

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Savvis Cloud Services Portfolio Dedicated Cloud Compute Open Cloud Compute Project Spirit * Future Summary Cloud Computing Cloud Computing Cloud Data Center Management Service Tiers Fully Managed Fully Managed & Pre-Production* Enterprise, Balanced & Essential Virtual Services Available Compute Applications Storage (Security & Network addressed on separate Savvis platforms) Compute Applications Storage (Security & Network addressed on separate Savvis platforms) Compute Applications Storage Network Security Billing Terms Monthly + 1/2/3yr Terms Monthly+ 1/2/3yr Terms Hourly & Monthly Connectivity Hosting Area Network (HAN) Hosting Area Network (HAN) Application Transport Network (ATN) Geography Any Managed HAN IDC Select Savvis Internet Data Centers (IDCs) Regional Virtual IDCs Service Architecture Dedicated Multi-tenant Multi-tenant Capacity Management Customer Savvis Savvis Interface Secure Portal Secure Portal Secure Portal XML API*

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<ul><li>Multiple Service Grades with Scalable Capacity, Cost, Security, Support, and Performance </li></ul><ul><li>Simple Drag-and-Drop Data Center Configuration </li></ul><ul><li>Enterprise-Grade Platform Technologies </li></ul><ul><li>Enhanced Cloud Security </li></ul><ul><li>Suitable for Development, Production and Mission-Critical Applications </li></ul>The Future of Cloud Savvis Project Spirit Industry’s first enterprise-class VPDC with multi-tiered QoS capabilities

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Savvis Cloud Offerings Early Use Cases <ul><li>Analytics Company (Data Analysis Workload) </li></ul><ul><ul><li>Burst compute to run large projects fast </li></ul></ul><ul><li>Retail Company (Web Serving Workload) </li></ul><ul><ul><li>Capacity to flex Web site </li></ul></ul><ul><li>Banking SaaS Company (Web Serving Workload) </li></ul><ul><ul><li>Selected Savvis for security and enterprise attributes </li></ul></ul><ul><ul><li>Granular growth with increased users </li></ul></ul><ul><li>Unified Comm’s Company (Workgroup Workload) </li></ul><ul><ul><li>Evaluating for conversion to a SaaS model </li></ul></ul><ul><li>Financial Organization (App Dev Workload) </li></ul>Time Compute Instances Granular growth Burst Data Analysis Time Compute Instances Runtime (000)

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Spirit Services <ul><li>Enterprise </li></ul><ul><ul><li>7 mission critical web facing applications </li></ul></ul><ul><ul><ul><li>1 Virtual Private Data Center (VPDC) with 41 instances </li></ul></ul></ul><ul><ul><ul><li>15 TB of storage </li></ul></ul></ul><ul><ul><ul><li>99.999% SLA, Guaranteed resources, Enterprise grade perimeter and application firewalls, 1G highest class network QOS, Load balancing, SSL off-loading, 3 tier storage </li></ul></ul></ul><ul><li>Essential </li></ul><ul><ul><li>One “shrink wrapped” application – development environment </li></ul></ul><ul><ul><li>Additional servers used for shared infrastructure </li></ul></ul><ul><ul><ul><li>1 Virtual Private Data Center (VPDC) with 37 instances </li></ul></ul></ul><ul><ul><ul><li>14 TB of storage </li></ul></ul></ul><ul><ul><ul><li>99.9% SLA, 100M best effort class network QOS </li></ul></ul></ul><ul><li>Utility Back-up </li></ul><ul><ul><li>44 TB per month </li></ul></ul>

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Spirit Value Proposition <ul><li>Flexible, Global Support & Service Delivery Model </li></ul><ul><li>Scale Rapidly – Provision instances on demand, increase your speed to market and gain the competitive advantage </li></ul><ul><li>Optimize - Scale up or down based on seasonality, market changes or other business requirements </li></ul><ul><li>Align with Industry Proven Practices – ITIL based model gives you operational efficiency, enhanced productivity and a robust IT service management toolset </li></ul><ul><li>Bring Focus Back to the Core </li></ul><ul><li>Reduce Risk - Using a Public Cloud reduces the risk of achieving target savings - Public Cloud does not require upfront capital outlay and development costs </li></ul><ul><li>“ Get out of the hardware business” - Repurpose your financial and personnel resources to the business’ efforts to get customers to connect and engage with target audiences worldwide </li></ul>3 Year Cost Optimization* * Example Only Business Impact Strategic Impact Financial Impact

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Don’t Forget Performance - The Connection between Cloud and User Experience <ul><li>Your applications are in the cloud / your end-users are not </li></ul><ul><li>Not all clouds are equal – QoS in the Cloud will play a vital role to ensuring end-user experience </li></ul><ul><li>And performance, including end-user connectivity, needs to be monitored to fully benefit from cloud deployment capabilities </li></ul>Your Cloud

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For more information … www.savvis.net/websolutions <ul><li>Thank You. </li></ul>© 2009 Savvis, Inc. All rights reserved. Savvis ® is the registered trademark of Savvis Communications Corporation.

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Cloud Computing Realities: Getting Past the Hype And Setting Your Cloud Strategy Imad Mouline, CTO, Gomez

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Not all clouds are created equal Performance variations exist across geographies <ul><li>Average response time and availability are almost equal </li></ul><ul><li>5x variation in response times across key markets </li></ul><ul><li>How does this inconsistency impact end-user behavior? </li></ul>

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The promise of elasticity Traditional Capacity Requirement Ideal Cloud Capacity Throttling Capability

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The promise of flexibility No revenue coming in… Why Pay? Weekend lulls… Why Pay?

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The challenge of a shared infrastructure What does your ‘neighbors’ traffic look like? For applications with shared infrastructures, end-user performance is the best measure of overall system health

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Best Practice – Define your goals and build a plan <ul><li>Align goals across your organization Why are we moving to the cloud? </li></ul><ul><li>Common goals include: </li></ul><ul><li>Additional Capacity – How much capacity do we need during normal and peak times? </li></ul><ul><li>Improved End-User Experience – What performance goals are we trying to deliver against? </li></ul><ul><li>Greater Elasticity – How quickly can the provider we select ramp up to meet our needs? </li></ul><ul><li>Flexible Bursting – How fast do we need to be able to access additional capacity? </li></ul>If only there was a button to push!

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Best Practice – Keep your end-users in mind <ul><li>How was that experience for your customers? </li></ul><ul><li>Test your cloud applications the same way your customers use it: </li></ul><ul><li>What they do? </li></ul><ul><ul><li>Customers care about completing tasks NOT whether the homepage is available </li></ul></ul><ul><li>Where they do it from? </li></ul><ul><ul><li>Your customers don’t live in the cloud, test from their perspective </li></ul></ul><ul><li>When they do it? </li></ul><ul><ul><li>Test at peak and normal traffic levels, to find all the problems </li></ul></ul><ul><li>What expectations do customers have? </li></ul><ul><ul><li>Is 4 seconds fast enough or does it have to be quicker? </li></ul></ul><ul><ul><li>Find configuration, capacity, and performance problems before end-users do with pre-production testing and production monitoring </li></ul></ul>Geographic disparities 4 sec’s 22 sec’s

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Best Practice – Performance testing cloud capabilities <ul><li>Evaluate vendors based on your goals… </li></ul><ul><li>Capacity </li></ul><ul><li>Test vendors to 15-20% above estimated capacity goals </li></ul><ul><li>Elasticity </li></ul><ul><li>Baseline end-user performance before, during & after testing </li></ul><ul><li>Test configuration settings explicitly </li></ul><ul><li>Ramp elasticity testing to peak levels </li></ul><ul><li>Burstability </li></ul><ul><li>Isolate the cloud elements from other infrastructure to test </li></ul><ul><li>Test the “failover process” </li></ul>

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Best Practice – Set SLAs & objectives to match your needs <ul><li>Set SLAs based on your goals… </li></ul><ul><li>End-user availability and response times </li></ul><ul><li>Capacity & elasticity objectives </li></ul><ul><li>Burstability goals </li></ul><ul><li>Set SLAs based on how you are using the cloud… </li></ul>SaaS PaaS IaaS <ul><ul><li>Transactional Success Rate </li></ul></ul><ul><ul><li>Fast end-user experience across key geographies </li></ul></ul><ul><li>Availability and performance of key components, services, and API’s </li></ul><ul><ul><li>Hardware & OS availability / performance </li></ul></ul><ul><ul><li>Network connectivity </li></ul></ul><ul><ul><li>Capacity and elasticity requirements </li></ul></ul><ul><ul><li>Consistency across key markets </li></ul></ul>

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Putting your plan in action – How Gomez can help Gomez Capabilities Vendor Evaluation Deployment Testing Production Monitoring Service Level Management Validate the burstability & elasticity of cloud solutions Identify application performance bottlenecks Measure performance under normal and peak conditions Baseline and monitor service level objectives Measure how end-user performance impacts behavior Monitor performance & availability from the end-users’ perspective

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Testing cloud applications with world’s most comprehensive performance and testing network Web Performance Management and Load Testing 100+ locations Backbone Web Performance Management and Load Testing 100,000+ locations Last Mile Your Actual Users Real User Monitoring Worldwide, wherever your users are

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For more information visit www.gomez.com or contact us at [email_address] or +1 781.778.2700 Gomez Customers Enjoy Measurable Benefits <ul><li>Reduced downtime 45% </li></ul><ul><li>Reduced seven-step transaction time by 50% </li></ul><ul><li>Increased conversions 10% </li></ul><ul><li>Validated decision to consolidate three data centers </li></ul><ul><li>Achieved under 3 second response time and 99%+ availability </li></ul><ul><li>Reduced homepage load time from 11.3 seconds to 3.4 seconds </li></ul><ul><li>Improved page load times 23% </li></ul><ul><li>Saved 50%+ in staff and fees </li></ul>

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Questions? Imad Mouline CTO, Gomez Bryan Doerr CTO, Savvis James Staten Principal Analyst, Forrester Research