2. Mobile users have high expectations for mobile
website and application performance

3. 71% of mobile web users expect websites to load as
quickly, almost as quickly or faster on their mobile
phone compared to the computer they use at home
– up from 58% in 2009
Compared to websites that you access from your home computer or laptop, how quickly do you expect websites to finish loading on your mobile phone?
Base: China (n=506), India (n=500), US (n=1,001), France (n=507), UK (n=500), Australia (n=500), Germany (n=500)

4. 57% of mobile web users had a problem in the past
year when accessing a website and 47% had a
problem accessing an app on their phone
Within the last 12 months, have you encountered a problem when accessing a website from your mobile phone?
Within the last 12 months, have you encountered a problem when accessing an application from your mobile phone?
Base: China (n=506), India (n=500), US (n=1,001), France (n=507), UK (n=500), Australia (n=500), Germany (n=500)

5. Slow load time was their number one issue,
closely followed by sites and apps that
crashed, froze, or displayed an error
Which of the following describes what went wrong (select all that apply)? (website) Base: Experienced a problem (N= 2299)
Which of the following describes what went wrong (select all that apply)? (app) Base: Experienced a problem (N= 1879)

6. 46% of mobile web users are unlikely to return to a
website that they had trouble accessing from their
phone and 57% are unlikely to recommend the site
How likely are you to return to a website on your mobile phone if you experienced problems the last time you tried it?
How likely are you to recommend a website on your mobile phone if you experienced problems the last time you tried it?
Base: China (n=506), India (n=500), US (n=1,001), France (n=507), UK (n=500), Australia (n=500), Germany (n=500)

7. A mobile site or application that is slow, or
worse malfunctioning, negatively impacts
revenue and damages brand equity

8. 74% of mobile web users are only willing
to wait 5 seconds or less for a single web
page to load before leaving the site
How long are you willing to wait for a single Web page to load on your mobile phone before leaving the site?
Base: China (n=506), India (n=500), US (n=1,001), France (n=507), UK (n=500), Australia (n=500), Germany (n=500)

9. Yet 77% of top North American companies across multiple
verticals deliver mobile page load times of more than 5 seconds
Based on 60 companies and data from the April 2011 Gomez Mobile Website Performance Benchmarks - http://www.compuware.com/application-
performance-management/mobile-benchmarks.html

10. Do you know if:
• Your mobile site and app meet your mobile end-users’
experience expectations?
• Your third parties and vendors deliver the performance and
availability your users demand?
• Your mobile sites and applications perform as intended
across the devices and networks your customers use?

11. Don’t leave your mobile users’ website
and application experiences to chance
Download the complete report "What Users Want From Mobile" now - http://ow.ly/5FCoX