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How
“design thinking
helped us grab a job -
interview bacK
“
Gokul Rangarajan Anantha Krishnan
UX Designer, Design Thinker
https://in.linkedin.com/in/gokulrangarajan
@uxpeek
https://www.facebook.com/Gokulrangarajan1
IDEATORS
Sales Geek, Marketing strategist
https://ae.linkedin.com/pub/anantha-krishnan/61/571/a12
@Ananthsprotocal
https://www.facebook.com/anantha.krishnan.5
Meet Anantha Krishnan, a sales person from Dubai with excellence in Services and Sales.
A talented, dynamic, self-motivated & energetic young guy with a good skills & proper
ethics in Sales Industry. Now that he is Looking for a challenging job, he attends an
Interview with a leading Women’s Magazine in Dubai
But on the way to interview
Following are the Series of events which happened
Anantha’s Interview Day
With Womens MaGazine
Commuting Problems
9 A.M
Unexpected flat tyre
legal stoppage
10:30 A.M
Cop encounters for Foreigners
Enquiry which took around 1 hour
Unavoidable Help
11: 30 A.M
Couldn’t stop helping an old
women with crossing the road
long chat with Client
12: 45 P.M
Had a client meeting which Extended on client’s
interest, as anantha is a people person
TAXI
CALL
TAXI
2:30 P.M
Hired a Taxi which met with
some engine problems on the way
!!!
Taxi with technical fault
12 1
2
3
4
5
67
8
9
10
11
3:30 P.M
Finally reaches Interview spot late
Not on time stressed & anxious
during Interview
Describe the plan of action or process on how do you
Increase Distribution sales of this magazine
INTERVIEWER
Though Multiple solution
was in his head but was
not conveyed by anantha
during interview hour.
he was completely left
blank since he was BOTH
Due to his long day
anxietyanxiety Stress
............Anantha self-realized this incident which
Mind blocked him from Further answering and
This made him start a research on Recruitment
Process and problems faced by Young people
During interview hours
Anantha does a detailed analysis
As well as documentation on The
current day interview Facts scenarios
& problems, The insights collected
built him Confidence and reality
about interview
He calls up his ex-colleague & good
friend Gokul who is also a designer
& describes the Events happened
during interview & his Idea to mail
the interviewer on His analysis and
research along with the answers
Gokul introduces Design Thinking to
Anantha, The art of creativeFocused
Thinking & science of Using Empathy
towards concerned People to solve a
problem
Design
Thinking
Thus they brainstorm for more Ideas
On solving the Problem of “ Recovering
a bad interview by Strongly conving the
Interviewer on Anantha’s capabilities,
Skill as well As his long day Situation
Come to know that Data visualization
is the best Solution to illustrate their
Research & Analysis done based on
Interview Facts & Stats
To illustrate the incidents which
happened before Interview Info-
Graphically Telling the hurdles faced
by Anantha which lead the stress &
anxious situation
What he feels he could have answered
in Interview time, follows now
Describe the plan of action or process on how do you
Increase Distribution sales of this magazine
INTERVIEWER
Growth mARKETTING
Learn the target Women Audience, Make Quick
Analysis, Try to Get Data, Figure out some Common
Figure to target on, most of all setting a Right Goal
for the brand as well as identifying Target audience’s Goal
Ideate
Ask the right questions, come with random Sketch
plan, Brainstorm on Possible strategy Figuring out
the Platforms, Creative and Empathy Map
Email Marketing
Respecting the existing users is important part of the
Marketing Strategy, Special offers and Creative can
Be experimented with the old users, online surveys
Can also be addressed in Email Campaign
Sale and contests
Exiting Offers and sale will excite Loyal
Customer as well as motivate New
User on try outs, Contest and Gifts will
Spontaneously increase the sales
SALE
40%
Apart From the above plan, Ananth Immediately came up
With exclusive idea for the magazine
Cooking Contest &
other events for women
Road Shows & outdoor
events based on enpowerment
B2B Social Media
direct sales
$
Research on
interview
follows
An Interviewer on a average spends only 5-7 seconds on a CV & 88% rejection rate if it
contained a photo, On average, interviews last 40 minutes and this has more impact on
deceision making than CVs or online profiles,
Reasons for
rejections
26%because the
handshake
wa s t o o
weak
for crossing their arms over their
c h e s t d u r i ng t h e i n t e rv i e w21%
for crossing their arms over their
c h e s t d u r i ng t h e i n t e rv i e w21%
Facts
33% of
bosses
Know whether
they will hire
someone or not
w i t h i n
90
Secs
of employers will
find youon Facebook68%
43% of job seekers
have used their
mobile device to
search as well apply
Almost 55%
candidates
don’t come
on time to
interview
30 % of people trying to go to
interview in major cities face
problem to reach their job on
time, due to logistics and ques
People who did
not perfrom well
on interview due
to limited skill set
Due to bad travel
sleep,food and
psychological facts
on the current day
Due to un-forseen
plan changes, last
minute conditions
Due to anxiety
and fustration
on time course
48%
22%
11 %
09%
Reasons for bad interview performance
“If the interviewer
is reading this then
thats the success
of this campaign,
thats more than
getting a job”
iN infographics We mentioned
... and it was send to Interviewer as a mailer
within hours both of us get a positive
reponse from the Interviewer side
Hence, “Design thinking” or creative approach to
Solve a problem turned the tide to success in our lives
thank you
Source & Thanks
http://www.atworkscotland.com/interviewtipsandfacts.php
http://theundercoverrecruiter.com/top-10-job-interview-tips-and-tricks/
http://www.forbes.com/fdc/welcome_mjx.shtml
http://www.buzzfeed.com/erinfrye/interview-tips
http://us.reachout.com/facts/factsheet/applying-and-interviewing-for-jobs
http://www.harveynash.com/ch/eng/jobs/art_job_interview.asp
http://www.workcoachcafe.com/2009/04/20/10-reasons-you-didnt-get-the-job/
http://www.hcareers.com/us/resourcecenter/tabid/306/articleid/1014/
http://theundercoverrecruiter.com/top-10-job-interview-tips-and-tricks/
http://www.business2community.com/human-resources/25-fun-facts-resumes-interviews-social-recruitment-0975676
http://www.quintcareers.com/job_interview_tips.html
http://www.hongkiat.com/blog/your-first-interview/
http://all-free-download.com/free-vector/freepic.html
http://www.freepik.com/popular-vectors
http://www.vecteezy.com/
Gokul Rangarajan Anantha Krishnan
UX Designer, Design Thinker
https://in.linkedin.com/in/gokulrangarajan
@uxpeek
https://www.facebook.com/Gokulrangarajan1
Sales Geek, Marketing strategist
https://ae.linkedin.com/pub/anantha-krishnan/61/571/a12
@Ananthsprotocal
https://www.facebook.com/anantha.krishnan.5

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How Design Thinking helped us in grabbing a Job Back

  • 1. How “design thinking helped us grab a job - interview bacK “
  • 2. Gokul Rangarajan Anantha Krishnan UX Designer, Design Thinker https://in.linkedin.com/in/gokulrangarajan @uxpeek https://www.facebook.com/Gokulrangarajan1 IDEATORS Sales Geek, Marketing strategist https://ae.linkedin.com/pub/anantha-krishnan/61/571/a12 @Ananthsprotocal https://www.facebook.com/anantha.krishnan.5
  • 3. Meet Anantha Krishnan, a sales person from Dubai with excellence in Services and Sales. A talented, dynamic, self-motivated & energetic young guy with a good skills & proper ethics in Sales Industry. Now that he is Looking for a challenging job, he attends an Interview with a leading Women’s Magazine in Dubai But on the way to interview Following are the Series of events which happened Anantha’s Interview Day With Womens MaGazine
  • 5. legal stoppage 10:30 A.M Cop encounters for Foreigners Enquiry which took around 1 hour
  • 6. Unavoidable Help 11: 30 A.M Couldn’t stop helping an old women with crossing the road
  • 7. long chat with Client 12: 45 P.M Had a client meeting which Extended on client’s interest, as anantha is a people person
  • 8. TAXI CALL TAXI 2:30 P.M Hired a Taxi which met with some engine problems on the way !!! Taxi with technical fault
  • 9. 12 1 2 3 4 5 67 8 9 10 11 3:30 P.M Finally reaches Interview spot late Not on time stressed & anxious
  • 11. Describe the plan of action or process on how do you Increase Distribution sales of this magazine INTERVIEWER
  • 12. Though Multiple solution was in his head but was not conveyed by anantha during interview hour. he was completely left blank since he was BOTH Due to his long day anxietyanxiety Stress
  • 13. ............Anantha self-realized this incident which Mind blocked him from Further answering and This made him start a research on Recruitment Process and problems faced by Young people During interview hours
  • 14. Anantha does a detailed analysis As well as documentation on The current day interview Facts scenarios & problems, The insights collected built him Confidence and reality about interview
  • 15. He calls up his ex-colleague & good friend Gokul who is also a designer & describes the Events happened during interview & his Idea to mail the interviewer on His analysis and research along with the answers
  • 16. Gokul introduces Design Thinking to Anantha, The art of creativeFocused Thinking & science of Using Empathy towards concerned People to solve a problem Design Thinking
  • 17. Thus they brainstorm for more Ideas On solving the Problem of “ Recovering a bad interview by Strongly conving the Interviewer on Anantha’s capabilities, Skill as well As his long day Situation
  • 18. Come to know that Data visualization is the best Solution to illustrate their Research & Analysis done based on Interview Facts & Stats
  • 19. To illustrate the incidents which happened before Interview Info- Graphically Telling the hurdles faced by Anantha which lead the stress & anxious situation
  • 20. What he feels he could have answered in Interview time, follows now Describe the plan of action or process on how do you Increase Distribution sales of this magazine INTERVIEWER
  • 21. Growth mARKETTING Learn the target Women Audience, Make Quick Analysis, Try to Get Data, Figure out some Common Figure to target on, most of all setting a Right Goal for the brand as well as identifying Target audience’s Goal
  • 22. Ideate Ask the right questions, come with random Sketch plan, Brainstorm on Possible strategy Figuring out the Platforms, Creative and Empathy Map
  • 23. Email Marketing Respecting the existing users is important part of the Marketing Strategy, Special offers and Creative can Be experimented with the old users, online surveys Can also be addressed in Email Campaign
  • 24. Sale and contests Exiting Offers and sale will excite Loyal Customer as well as motivate New User on try outs, Contest and Gifts will Spontaneously increase the sales SALE 40%
  • 25. Apart From the above plan, Ananth Immediately came up With exclusive idea for the magazine Cooking Contest & other events for women Road Shows & outdoor events based on enpowerment B2B Social Media direct sales $
  • 27. An Interviewer on a average spends only 5-7 seconds on a CV & 88% rejection rate if it contained a photo, On average, interviews last 40 minutes and this has more impact on deceision making than CVs or online profiles,
  • 30. for crossing their arms over their c h e s t d u r i ng t h e i n t e rv i e w21%
  • 31. for crossing their arms over their c h e s t d u r i ng t h e i n t e rv i e w21% Facts
  • 32. 33% of bosses Know whether they will hire someone or not w i t h i n 90 Secs
  • 33. of employers will find youon Facebook68%
  • 34. 43% of job seekers have used their mobile device to search as well apply
  • 36. 30 % of people trying to go to interview in major cities face problem to reach their job on time, due to logistics and ques
  • 37. People who did not perfrom well on interview due to limited skill set Due to bad travel sleep,food and psychological facts on the current day Due to un-forseen plan changes, last minute conditions Due to anxiety and fustration on time course 48% 22% 11 % 09% Reasons for bad interview performance
  • 38. “If the interviewer is reading this then thats the success of this campaign, thats more than getting a job” iN infographics We mentioned ... and it was send to Interviewer as a mailer
  • 39. within hours both of us get a positive reponse from the Interviewer side Hence, “Design thinking” or creative approach to Solve a problem turned the tide to success in our lives
  • 40. thank you Source & Thanks http://www.atworkscotland.com/interviewtipsandfacts.php http://theundercoverrecruiter.com/top-10-job-interview-tips-and-tricks/ http://www.forbes.com/fdc/welcome_mjx.shtml http://www.buzzfeed.com/erinfrye/interview-tips http://us.reachout.com/facts/factsheet/applying-and-interviewing-for-jobs http://www.harveynash.com/ch/eng/jobs/art_job_interview.asp http://www.workcoachcafe.com/2009/04/20/10-reasons-you-didnt-get-the-job/ http://www.hcareers.com/us/resourcecenter/tabid/306/articleid/1014/ http://theundercoverrecruiter.com/top-10-job-interview-tips-and-tricks/ http://www.business2community.com/human-resources/25-fun-facts-resumes-interviews-social-recruitment-0975676 http://www.quintcareers.com/job_interview_tips.html http://www.hongkiat.com/blog/your-first-interview/ http://all-free-download.com/free-vector/freepic.html http://www.freepik.com/popular-vectors http://www.vecteezy.com/ Gokul Rangarajan Anantha Krishnan UX Designer, Design Thinker https://in.linkedin.com/in/gokulrangarajan @uxpeek https://www.facebook.com/Gokulrangarajan1 Sales Geek, Marketing strategist https://ae.linkedin.com/pub/anantha-krishnan/61/571/a12 @Ananthsprotocal https://www.facebook.com/anantha.krishnan.5