Why the way fundraisers think and talk can be a disconnect with your donors and what to do about it

1. Prezi Presentation Online at: http://prezi.com/kfvof1a8wmkp/
Presented by
Alice Ferris, CFRE, ACFRE
James Anderson, CFRE
@aliceferris
@goalbustersjim
@goalbusters

2. Why do donors want to
give?
What are we doing that
makes it hard for donors
to give?
What can we do to make
things better?

3. Why does someone decide to contribute?
Connection
Friend asked
Grateful recipient
Companionship
The right thing to doo
and…
LOVE

4. What Do Donors Want?
See Results
Trust the Organization
Appropriate and timely thanks
They want to like YOU!

5. We mostly focus on what’s
practical for us.
We need to understand what
drives our donors.

6. What’s “lapsed?”
“I’m a Supporter.”
Strategy:
They are not “lapsed”
unless they ask to be
removed

7. Wrong “appeal”
“I gave to YOU”
Strategy:
Tear down silos. Think
donor experience.

8. What’s “major?”
“I give a LOT.”
Strategy:
Reward longevity,
cumulative giving.

9. use of Time
Always ?
Seldom ?
Never ?

10. Who’s “major?”
“I’ll act how I’m
treated.”
Strategy:
Create tiers of
recognition. Express
genuine gratitude.

11. How do I give?
“But I like
getting the
perks.”Strategy:
Cultivate philanthropy
beyond transaction.
(Changing the rules)

12. Missing Stewardship
“You never call.”
Strategy:
Schedule two
appointments today.

13. Internal jargon should stay inside

14. How significant is their gift?
Talk to your
donors
regardless of size
of gift.

15. It’s not about “you.”
What’s the donor
focused
motivation?