Jornada Fundación Red Kaleidos
Burgos 25.04.2014
Sala Polisón Teatro Principal (BURGOS)
LA PARTICIPACIÓN SOCIAL COMO MOTOR DE CAMBIO. FINANCIACIÓN COLECTIVA, NUEVOS MÉTODOS PARA NUEVOS TIEMPOS.
¿QUÉ ES EL CROWDFUNDING?
La financiación colectiva, crowdfunding o micromecenazgo es una forma colaborativa, llevada a cabo por personas que crean una red para conseguir dinero u otros recursos que utilizan internet para financiar iniciativas de otras personas u organizaciones. El crowdfunding está ayudando a sacar adelante proyectos de todo tipo gracias a la participación. Estas plataformas de micromecenazgo en las que las buenas ideas y la financiación se encuentran, pueden ser usadas para muchos propósitos: desde artistas, a pequeños negocios o incluso proyectos sociales como es el caso de FlipOver.org
2. Nota: Esta presentación ha sido elaborada por la fuente Garamond que es la que menos tinta consume en caso de ser impresa. Recomendamos reflexionar si es necesario imprimirla.
Índice
Contexto
(Pág.3)
Estrategia
(Pág.15)
Siguientes pasos
(Pág.23)
Casos Éxito
(Pág.18)
3. Contexto
Desde finales de 2011 abordamos un intenso trabajo de
observatorio del territorio social:
Tercer Sector España
Mapa Solidaridad Global
Crowdfunding
3
7. Mapa Crowdfunding global 2013
Por regiones geográficas
SECTION OVERVIEW
• ACROSS THE MODELS
• FINANCIAL VS.
NON-FINANCIAL
CROWDFUNDING
MODELS
• INDIVIDUAL MODELS
The
of t
crow
Extr
surv
coll
this
PR
M
Th
Figu
WE PREDICT THAT
CROWDFUNDING
VOLUMES IN 2013
WILL BE $5.1BN.
“
MillionsofUSD$
x 1,6
x 1,8
x 1,9
7
8. 1919 2013CF MASSOLUTION.COM
CROWDFUNDING MODELS
There are four well established crowdfunding models: donation-based, reward-
based, lending-based, and equity-based crowdfunding, and one emerging
model – royalty-based crowdfunding. Each of these have different features to
match the different needs of campaign owners.
Massolution’s taxonomy is thus determined by the proposed exchange between
campaign owner and crowdfunder. Other taxonomies attempt to analyze the
crowdfunding market based on the variety in types of campaign owners, the
different incentives the crowdfunders may have to support a project, and even
a raw division into which regions the crowdfunding activity takes place in.
Although these approaches may be well-motivated, the aggregation of
fundamentally different exchanges makes for a myopic analysis and renders
the reader uninformed about the economic reality underlying the aggregation,
as well as the incentives for crowdfunders to engage and campaign owners to
researcher to investigate how the different crowdfunding models apply to
different funding scenarios; e.g. based on a categorization of campaign owners,
the maturity of the campaign owner (or crowdfunder), the economic outlook of
in the margin.
CROWDFUNDING DEFINED
Introduction
DONATIONS
Crowdfunders donate money
to campaign owners and
do not expect to receive a
transaction.
REWARDS
Crowdfunders support
campaign owners and receive
some kind of reward in return
for their contribution.
EQUITY
Crowdfunders invest in
campaign owners and receive
equity or equity-like shares in
return for their investment.
LENDING
Crowdfunders lend money
to campaign owners and
expect the future repayment
of a principal with or without
interest.
ROYALTY
Crowdfunders invest in
campaign owners and receive
a share of revenue earned in
return for their investment.
Por modelo & región
8
9. ANCIAL VS.
N-FINANCIAL
WDFUNDING
DELS
VIDUAL MODELS
2013CF MASSOLUTION.COM25
Lending grew 111% to a total volume of $1.2bn, while donation-based
crowdfunding grew 45% to a total volume of $979m. The growth in lending
volumes mainly stems from crowdfunded micro-loans and from local SME loans.
based, grew 85% to a total close to $1.4bn. Therefore, the additional growth
(85% compared with the 45% growth in donations) stems from campaigns where
rewards are offered in return for funding—either combined with an option to
donate or as a pure reward-based crowdfunding campaign.
Figure: Growth by crowdfunding model.
0
1000
2000
3000
EquityDonation Lending Reward Mixed others
2010 2011 2012
460.4
49.9
316.5
15.7
675.7
88.9
554.9
61.5
979.3
115.7
1169.7
383.3
12.4
MillionsofUSD$
• FINANCIAL VS.
NON-FINANCIAL
CROWDFUNDING
MODELS
• INDIVIDUAL MODELS
0
2000
4000
6000
EquityDonation Lending Reward Mixed others
2010 2011 2012
1430.3
165.9
2123.4
1344.2
74.1
MillionsofUSD$
2013 (est.)
3000
5000
1000
Lending-based crowdfunding is expected to grow 82% to a total above $2bn,
accounting for more than 40% of the total 2013 funding volume. This model
will continue to grow in popularity for crowdfunded micro-loans (personal and
commercial) and for SME loans.
Figure: Growth in funding volume by crowdfunding model in
millions of USD (research based estimate for 2013).
THE MOST POPULAR
CROWDFUNDING
MODELS.
• FINANCIAL VS.
NON-FINANCIAL
CROWDFUNDING
MODELS
• INDIVIDUAL MODELS
0
2000
4000
6000
EquityDonation Lending
2010 2011
MillionsofUSD$
3000
5000
1000
Lending-based crowdfunding is expected to g
accounting for more than 40% of the total 20
will continue to grow in popularity for crowdfu
commercial) and for SME loans.
Figure: Growth in funding volume by crowdfun
millions of USD (research based estimate for 2
THE MOST POPULAR
CROWDFUNDING
MODELS.
Por modelo & año
1919 2013CF MASSOLUTION.COM
CROWDFUNDING MODELS
There are four well established crowdfunding models: donation-based, reward-
based, lending-based, and equity-based crowdfunding, and one emerging
model – royalty-based crowdfunding. Each of these have different features to
match the different needs of campaign owners.
Massolution’s taxonomy is thus determined by the proposed exchange between
campaign owner and crowdfunder. Other taxonomies attempt to analyze the
crowdfunding market based on the variety in types of campaign owners, the
different incentives the crowdfunders may have to support a project, and even
a raw division into which regions the crowdfunding activity takes place in.
Although these approaches may be well-motivated, the aggregation of
fundamentally different exchanges makes for a myopic analysis and renders
the reader uninformed about the economic reality underlying the aggregation,
as well as the incentives for crowdfunders to engage and campaign owners to
researcher to investigate how the different crowdfunding models apply to
different funding scenarios; e.g. based on a categorization of campaign owners,
the maturity of the campaign owner (or crowdfunder), the economic outlook of
in the margin.
CROWDFUNDING DEFINED
Introduction
DONATIONS
Crowdfunders donate money
to campaign owners and
do not expect to receive a
transaction.
REWARDS
Crowdfunders support
campaign owners and receive
some kind of reward in return
for their contribution.
EQUITY
Crowdfunders invest in
campaign owners and receive
equity or equity-like shares in
return for their investment.
LENDING
Crowdfunders lend money
to campaign owners and
expect the future repayment
of a principal with or without
interest.
ROYALTY
Crowdfunders invest in
campaign owners and receive
a share of revenue earned in
return for their investment.
x 6
x 3,5
x 2
x 1,4
x 1,4
x 1,4
x 1,3
x 2
x 6
9
10. Por actividad
Social Causes is still the
Arts (11.9%) and Music
ventures in this categor
others could be added
increased focus on gre
due to their broad appe
category that is expected
The 2012 Crow
MOST ACTIVE
ACROSS ALL MO
ENERGY &
ENVIRONMENT
CAMPAIGNS ARE
EXPECTED TO GROW
RAPIDLY IN THE
YEARS TO COME.
“
10
11. The 2012 Crowdfunding Market
CAMPAIGN STATISTICS
Introduction
In this section, we take a closer look at crowdfunding campaign statistics. Our
research shows that over 1 million crowdfunding campaigns (of all kinds) were
successfully funded in 2012.
The majority of the campaigns were conducted on donation-based platforms,
followed by lending-based, the two most established crowdfunding models.
Median campaign sizes across lending-, reward-, and donation-based
crowdfunding models were all under $5,000. While the median size of equity-
size of equity-based campaigns in 2011.
This information serves as a great starting point for entrepreneurs looking
to crowdfund an idea. The section provides details of typical crowdfunding
campaign sizes of successful campaigns across each model of the most popular
models.
THE MEDIAN SIZE
OF EQUITY-BASED
CAMPAIGNS IN 2012
WAS $190,000, OVER
DOUBLE THE 2011
MEDIAN.
“
CROWDFUNDING
MODELS
• INDIVIDUAL MODELS
2013CF MASSOLUTION.COM
Figure: Median campaign sizes in USD across crowdfunding models.
34
fact that donation-based campaigns accounted for almost half of the aggregate
funding volume and that the typical funding volume per campaign more than
doubled in 2012.
LENDING
$4.7 thousand
MIXED OTHERS
$4.3 thousand
REWARD
$2.3 thousand
DONATION-
REWARD MIX
$2.3 thousand
DONATIONS
$1.4 thousand
EQUITY
$190 thousand
Por modelo & Tamaño campaña
11
12. of the revenue (eventually for a limited period of time). In turn, lending-based
approach share the property that crowdfunders obtain a contract and become
creditors, instead of security holders.
Countries Equity Rewards Lending Royalty Donations
USA
Canada
Mexico
UK
The Netherlands
Spain
France
Austria
Germany
Australia
China
Hong Kong SAR
Israel
Russia
Turkey
Table: Crowdfunding model availability by key jurisdictions.
2013CF MASSOLUTION.COM
Por marco regulatorio
64
crowdfundingindustrylandscapes,thecomplexityofcrowdfundingmechanisms,
and the scope of crowdfunding activities, there is an urgent need for government
and legislation.
Figure: “Overall how do you rate the adequacy of legal frameworks and gov-
ernmental intervention on crowdfunding in your jurisdiction?”
0%
20%
40%
60%
80%
100%
Statutory
Law
s
Case
Law
s
Regulations
PoliciesG
overnm
ental
Intervention
Very Inadequate
Inadequate
Adequate
Very Adequate
Excessive
2013CF MASSOLUTION.COM
approach share the property that crowdfunders obtain a contract and become
creditors, instead of security holders.
Countries Equity Rewards Lending Royalty Donations
USA
Canada
Mexico
UK
The Netherlands
Spain
France
Austria
Germany
Australia
China
Hong Kong SAR
Israel
Russia
Turkey
Table: Crowdfunding model availability by key jurisdictions.
2013CF MASSOLUTION.COM
12
13. CROWDFUNDING
MODELS
• INDIVIDUAL MODELS
2013CF MASSOLUTION.COM72
Oceania and Africa. They are distributed as follows: North America (51.9%),
Europe (26%), Asia (10.4%), Oceania (1.3%), and Africa (2.6%).
Figure: Global distribution of launched and pre-launched crowdfunding platforms.
NORTH
AMERICA
EUROPE
SOUTH
AMERICA
ASIA
AFRICA
OCEANIA
42.3%
51.9%
Pre-launchLaunched
42.3%
26.0%
4.3%
7.8%
6.7%
10.4%
2.4% 1.3%
1.9% 2.6%
2013CF MASSOLUTION.COM
Science and Technology accounts for 15% of the sample, which is an interesting
account for 5% each.
Figure: Target niches for pre-launch crowdfunding platforms.
Social and
Personal Causes
38%
Business and
Entrepreneurship
25%
Science and
Technology
15%
Art (general)
12%
Films and
Performing Arts
5% Housing, Real Estate
and Development
5%
Plataformas Crowdfunding Emergentes 2013
SECTION OVERVIEW
• ACROSS THE MODELS
• FINANCIAL VS.
NON-FINANCIAL
CROWDFUNDING
MODELS
• INDIVIDUAL MODELS
From our sample, we assessed which types of crowdfunding models were
order to identify trends and determine the likely impact on the market landscape.
themselves this way. By and large, the type of crowdfunding being planned
hybrids.
CROWDFUNDING MODELS AND THRESHOLD
PLEDGE SYSTEMS
EMERGING CROWDFUNDING PLATFORMS
Outlook
Figure left: Availability of Donation, Rewards, Equity, Lending, and Royalty-based crowdfunding on launched vs. pre-
launched crowdfunding platforms.
Figure right: Availability of threshold-pledge-systems on launched vs. pre-launch crowdfunding platforms.
Pre-launchLaunched
0%
10%
20%
30%
40%
50%
60%
0%
10%
20%
30%
40%
50%
60%
Donations
Rew
ards
Equity
Lending
Royalty
TPS
N
o
TPS
O
ptional
SECTION OVERVIEW
• ACROSS THE MODELS
• FINANCIAL VS.
NON-FINANCIAL
CROWDFUNDING
MODELS
• INDIVIDUAL MODELS
From our sample, we assessed which types of crowdfunding models were
order to identify trends and determine the likely impact on the market landscape.
themselves this way. By and large, the type of crowdfunding being planned
hybrids.
CROWDFUNDING MODELS AND THRESHOLD
PLEDGE SYSTEMS
EMERGING CROWDFUNDING PLATFORMS
Outlook
Figure left: Availability of Donation, Rewards, Equity, Lending, and Royalty-based crowdfunding on launched vs. pre-
launched crowdfunding platforms.
Pre-launchLaunched
0%
10%
20%
30%
40%
50%
60%
0%
10%
20%
30%
40%
50%
60%
Donations
Rew
ards
Equity
Lending
Royalty
TPS
N
o
TPS
O
ptional
13
14. Fuente:
Estadísticas globales de Crowdfunding bien,
sin embargo, aquí … ¿qué tal?:
14
15. Estrategia
Ante un entorno en el que los recursos decrecen y las necesidades
se incrementan dramáticamente, la primera propuesta ha sido la de
crear FlipOver.org una plataforma con diferentes herramientas
(Crowdsourcing, Crowdfunding, Mapas, Banco Soluciones,…) para ayudar
a los emprendedores sociales (independientemente de la forma
jurídica: ONGs, Fundaciones, Personas Físicas,…). Lo que
realmente importa es el impacto social positivo.
15
16. Jorge
Garcia
del
Arco
Retos
Sociales
1Identificar
Retos Sociales
2Co-Diseñar
Soluciones
3Dar la vuelta
Retos Sociales
Modelo
16
18. Casos
Éxito
El éxito no se puede ni se debe medir atendiendo a una única
variable cuantitativa. Compartimos 3 ejemplos con diferentes
perspectivas de éxito:
• iCarth
• Chékere
• STOP Sanfilippo
18
23. Lo siguiente …
Las tensiones que vivimos son consecuencia de un modelo no
sostenible para las personas ni el entorno.
Sin embargo, hay buenas prácticas y ejemplos que demuestran que
otro modelo es posible. Con PROGREZZ aspiramos a identificar
esos portales de energía positiva y facilitar la colaboración, la
solidaridad y comportamientos responsables. En definitiva,
progresar a un nuevo modelo más amable con las personas y el
entorno evolucionando la forma de crowdsourcing.
23
26. No se puede mostrar la imagen. Puede que su equipo no tenga suficiente memoria para abrir la imagen o que ésta esté dañada. Reinicie el equipo y, a continuación, abra el archivo de nuevo. Si sigue apareciendo la x roja, puede que tenga que borrar la imagen e insertarla de nuevo.
No olvidar nunca el Por Qué de tu misión. El nuestro aquí