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Next-Level Incident
Management: Culture
Matters When Things Break
PATRICK HILL | SRE SOLUTIONS LEAD | @TOPOFTHEHILL
Culture
78%of people don’t trust team mates
59% 

say it’s poor
communication
29% 

say it’s lack of
accountability
When @#$%
hits the fan,
we need to
trust each
other.
CultureProcess
Mandated standardized process
Centralized decision making
Lots of hierarchy and structure
Focus on outputs
Efficiency
Provide guides and guardrails
Empower decision making
Autonomy
Focus on outcomes
Effectiveness
Time
Number
of
Engineers
CultureProcess
CultureProcess
Documentation & Diagrams
Reports
Roles & Responsibilities
CultureProcess
Documentation & Diagrams
Reports
Roles & Responsibilities
Atlassian Values
They guide what we do, why we create, and who we hire.
Open company, 

no bullshit
Build with heart

& balance
Be the change 

you seek
Play, 

as a team
Don’t #@!%
the customer
Certainty
Have a consistent process
and culture between teams
of how we identify, manage
and learn from incidents.
Goals
Relatedness
Align teams as to what
attitude they should be
bringing to each part of
incident identification,
resolution and reflection.
Autonomy
Guide autonomous decision-
making by people & teams in
incident and PIR situations
SCARF
Thanks David Rock!
Status
Certainty
Autonomy
Relatedness
Fairness
5
cultural values for when
@#$% breaks
Detect

Atlassian knows before our customers do
Respond

Escalate, escalate, escalate
Recover

Sh!t happens, clean it up quickly
Learn

Always Blameless
Improve

Never have the same incident twice
1
2
3
4
5
Atlassian knows before our
customers do.
DETECT
1
If you’re not first, you’re last.
Good alerting
Have someone working on it before users see it.
Good communications
Inform users before they run into trouble.
Good monitoring
Detect problems before they impact users.
What this
value does
represent
Build with Heart
and Balance.
ATLASSIAN’S RELATED VALUE
Escalate, escalate, escalate.
RESPOND
2
Wake
people up
unless you
need them.
Ask for the
help you
need.
DO DON’T
We don’t need a hero
Play, as a team.
ATLASSIAN’S RELATED VALUE
Sh!t happens, clean it up
quickly.
RESOLVE
3
Customers don’t care about
you gathering diagnostics.
Source: https://howlingpixel.com/wiki/Flight_recorder
Don't !@#$ the
Customer
ATLASSIAN’S RELATED VALUE
Always Blameless
LEARN
4
Open Company,
No Bullsh!t
ATLASSIAN’S RELATED VALUE
Never have the same 

incident twice.
IMPROVE
5
Be open ended
Ask open questions, ask what if, ask money is
not a problem
Follow-up
Make sure that actions get completed.
Ask how and why repeatedly
Really understand what caused this incident.Never have
the same
incident
twice.
Reinforcing the values
Each PIR asks about the values, and
whether this incident stood up.
Be the change
you seek
ATLASSIAN’S RELATED VALUE
5
cultural values for 

when @#$% breaks
Detect

Atlassian knows before our customers do
Respond

Escalate, escalate, escalate
Recover

Sh!t happens, clean it up quickly
Learn

Always Blameless
Improve

Never have the same incident twice
1
2
3
4
5
A few tips
for building your own culture!
Be authentic.
Be inclusive.
TIPS FOR YOUR OWN CULTURE
Involve people gradually 

and get them to be 

your promoters.
TIPS FOR YOUR OWN CULTURE
Understand and use the
SCARF model in your teams.
TIPS FOR YOUR OWN CULTURE
Reward the good behaviors.
TIPS FOR YOUR OWN CULTURE
5
cultural values for when
@#$% breaks
Detect

Atlassian knows before our customers do
Respond

Escalate, escalate, escalate
Recover

Sh!t happens, clean it up quickly
Learn

Always Blameless
Improve

Never have the same incident twice
1
2
3
4
5
Thank you!
PATRICK HILL | SRE SOLUTIONS LEAD | @TOPOFTHEHILL

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