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Background ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
What is media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The big picture  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],To stimulate culture, creativity and innovation
Assumption ,[object Object],[object Object],[object Object],[object Object]
Cases where law contradicts purpose ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media as a commodity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media as art ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ ..I say to you that the  VCR is  to the American film producer and the American public as  the Boston strangler  is to the woman home alone.”
 
 
Other sources of damage
Conventional distribution model Content owner User Distributor Content owner Content owner User User
Example: Apple Content owner User Content owner Content owner User User iPod iTunes iPhone Apple TV
Example: Nokia Content owner User Content owner Content owner User User N96 OVI N95 N…
Some problems with current distribution model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to effect change ,[object Object],[object Object],[object Object],[object Object]
Steam as an example ,[object Object],[object Object],[object Object],[object Object]
 
 
 
Roles separated to get non-exclusivity Content owner User Content owner Content owner User User Aggregator Distributør Distributør Aggregator
Needs an independent registry Content owner User Content owner Content owner User User Aggregator Distributor Distributor Aggregator Registry
Example roles Writer User Public Library Registry Musician Painter User User Internet Archive FreeArt.com MSN music store Registration Co.
Eksempel of use John Walsh Peter: Reads the book for free on his PC Public Library Registry Walter: Buys the paperback FreeBooks.com HardPop Writers Guild $ 5 $ 20 free John’s chosen licence sais digital copies are free, if you publish a paper book give me 5 bucks
Content owner Owner of the content. Can be an individual or company Content registrar Facilitates access to Content registry User registry Public registry of which users owns which content Application User Consumes the content Application Distributor Distributes content Content registry Public registry of Content
Process flows
[object Object],[object Object],Registrar and Distributor signing Content owner User registry Application User Distributor Content registrar Application Content registry
[object Object],[object Object],[object Object],[object Object],[object Object],Content production and licencing Content owner Content registrar User registry Application User Application Distributor Content registry
[object Object],[object Object],[object Object],Content registration Content owner Content registrar User registry Application User Application Distributor Content registry
[object Object],[object Object],[object Object],[object Object],Registrar to distributor publication Content owner User registry Application User Distributor Content registrar Application Content registry
[object Object],[object Object],[object Object],[object Object],Content purchase Content owner Content registrar User registry Application User Application Distributor Content registry
[object Object],[object Object],[object Object],Content owner payment User registry Application User Application Distributor Content owner Content registrar Content registry
[object Object],[object Object],[object Object],Content distribution Content owner Content registrar User registry Application User Application Distributor Content registry
Categories of licences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And now? ,[object Object]

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New Distribution Model

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. “ ..I say to you that the VCR is to the American film producer and the American public as the Boston strangler is to the woman home alone.”
  • 10.  
  • 11.  
  • 13. Conventional distribution model Content owner User Distributor Content owner Content owner User User
  • 14. Example: Apple Content owner User Content owner Content owner User User iPod iTunes iPhone Apple TV
  • 15. Example: Nokia Content owner User Content owner Content owner User User N96 OVI N95 N…
  • 16.
  • 17.
  • 18.
  • 19.  
  • 20.  
  • 21.  
  • 22. Roles separated to get non-exclusivity Content owner User Content owner Content owner User User Aggregator Distributør Distributør Aggregator
  • 23. Needs an independent registry Content owner User Content owner Content owner User User Aggregator Distributor Distributor Aggregator Registry
  • 24. Example roles Writer User Public Library Registry Musician Painter User User Internet Archive FreeArt.com MSN music store Registration Co.
  • 25. Eksempel of use John Walsh Peter: Reads the book for free on his PC Public Library Registry Walter: Buys the paperback FreeBooks.com HardPop Writers Guild $ 5 $ 20 free John’s chosen licence sais digital copies are free, if you publish a paper book give me 5 bucks
  • 26. Content owner Owner of the content. Can be an individual or company Content registrar Facilitates access to Content registry User registry Public registry of which users owns which content Application User Consumes the content Application Distributor Distributes content Content registry Public registry of Content
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.