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ADLATTE: CPQ & CPS
INTERACTIVE ADVERTISING ON MOBILE APP
2
AGENDA
1. WHAT IS ADLATTE?
2. WHY ADLATTE?
3. CPQ (Cost Per Quiz)
4. CPS (Cost Per Survey)
5. FREQUENTLY ASKED QUESTIONS
6. CUSTOMERS AND PARTNERS
Interactive advertising on mobile app
WHAT ISADLATTE?
3
INTERACTIVE ADVERTISING ON MOBILE APP
ADVERTISER
USER
WHYADLATTE?
4
MULTI TYPE OF MESSAGE DELIVERY
INTERACT
5
WATCHADS WITH INTENTION
OF WATCHING IT
WHYADLATTE?
6
HIGHATTENTION TO KNOWTHE
ANSWER OF THE QUIZ
WHYADLATTE?
7
ONLY PAY FOR COMPLETE
ACTION OF TARGETED USER
WHYADLATTE?
8
ADS
LIST VIDEO IMAGES
ANWSER
QUIZ
CPQ: WATCHADSANDANSWER THE QUIZ CORRECTLY
QUIZ
PLAYING ADS
AD LIST
CPQ = Cost Per Quiz
9
10
11
12
1313
9,085
3,991
606
130
0
2,000
4,000
6,000
8,000
10,000
20's 30's 40's 50's
Users
13,812
Watched ads and
anwser quiz
CPQ CASE STUDY– KIAK3
KIA K3
Marketing the KIA’s new K-line automobile before
launch date, Sept. 13th, 2012
The Mission
To raise the brand awareness and spread news about
K3
The Result
Volume of the ad was expelled within two days.
95% of total users watched is in 20’s and 30’s,
raising the awareness to the targeted automobile
consumers.
14
Merino Ice – Cream:
Introduce and advertise the promotion
campaign and prizes from Merino
Objective:
Quickly attract a number of people to the
campaign to increase instant sales and
awareness of the target to Merino
Result:
3012 targeted people watched ad and answered
correctly question about the campaign in 5
hours. 91% of them aged between 15 and 30.
Gender distribution: male: 55% and female:
45%.
CPQ CASE STUDY– MERINO
15
CPS (Cost Per Survey)
Ads List
Survey
instruction
Complete
questionare
CPS
COMPLETING
QUESTIONARE
ADS LIST
ADS AND
INSTRUCTION
16
17
18
1919
Case Study CPS
Objective:
Survey on habits, interests of AdLatte users to
increase effectiveness of advertising campaign on
AdLatte
Result
260 results completed in 10 minutes
CPSCASE STUDY–ADLATTE USER’S INTEREST
33%
24%
5% 5%
11%
26%
29%
9h - 10h 11h -
12h
13h -
14h
15h -
16h
17h -
18h
19-20h 21h-22h
Preferred hours for watching
advertisement
63%
40%
66%
41% 38%
64%
Favorite Product & Service
20
FREQUENTLYASKED QUESTIONS
Question 1:
Who areAdLatte’s users?
Answer:
Data ofAdLatte Vietnam’s user is as
in the graphs
22%
45%
28%
5%
By age
13-18
19-24
25-34
35-60
Nam
71%
Nữ
29%
By gender
iOS
39%
Android
61%
By OS
By Location
2121
Question 2: What are characteristics ofAdLatte’s community?
Answer:
Most ofAdLatte’s users are young, at fairly good income group, allocating in big cities.
The key common behavior ofAdLatte’s community is “sharing culture”, they are new
social trend drivers.
Question 3: What is other product thatAdLatte can provide?
Answer:
CPI (Cost Per Install), CPA(Cost PerAction): CPI and CPAare the best solutions for
promoting products and services which could be purchased and used by the
Smartphone such as mobile apps, games, subscription and member registration, service
order. (visit contact us at www.gmarkcorp.com for the introduction of CPI & CPA)
FREQUENTLYASKED QUESTIONS
2222
Question 4:AdLatte may bring in a number of users who watch advertisement because
of reward not because they like the product?
Answer: we think differently from that:
First, key objective of advertising is to deliver right message to right target in proper
way.AdLatte enables users to have full perception about products/service because it
create a watching of intention, attention, and comfort; That is the most important for
advertising objective. The product itself will decide if users like it or not. You also have
people who like and who don’t like your ads in TV or internet and apparently, ads are
not purposely but accidently watched.
Second, one of key advertising objectives is to target new people and people who are
able to change their consumption habit.AdLatte can well support this objective.We
think that advertising to people who already like a specific product and stick
themselves to that product is not an effective way, it is a lot more costly way. Those
people should be the target of sales instead of advertising
FREQUENTLYASKED QUESTIONS
23
CUSTOMERSAND PARTNERS
24
CONTACT
Gmark Corporation
Address: 7F, CMC Building, Duy Tan, Cau Giay Dist, Hanoi, Vietnam
Email: contact@gmarkcorp.com
Telephone:
+ 84902660507 (Ho Chi Minh City)
+ 84947079455 (Hanoi and North)
+ 84989082183 (Partnership)
Website: www.gmarkcorp.com - www.adlatte.vn

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Introduce CPQ & CPS - AdLatte

  • 1. 1 ADLATTE: CPQ & CPS INTERACTIVE ADVERTISING ON MOBILE APP
  • 2. 2 AGENDA 1. WHAT IS ADLATTE? 2. WHY ADLATTE? 3. CPQ (Cost Per Quiz) 4. CPS (Cost Per Survey) 5. FREQUENTLY ASKED QUESTIONS 6. CUSTOMERS AND PARTNERS Interactive advertising on mobile app
  • 3. WHAT ISADLATTE? 3 INTERACTIVE ADVERTISING ON MOBILE APP ADVERTISER USER
  • 4. WHYADLATTE? 4 MULTI TYPE OF MESSAGE DELIVERY INTERACT
  • 5. 5 WATCHADS WITH INTENTION OF WATCHING IT WHYADLATTE?
  • 6. 6 HIGHATTENTION TO KNOWTHE ANSWER OF THE QUIZ WHYADLATTE?
  • 7. 7 ONLY PAY FOR COMPLETE ACTION OF TARGETED USER WHYADLATTE?
  • 8. 8 ADS LIST VIDEO IMAGES ANWSER QUIZ CPQ: WATCHADSANDANSWER THE QUIZ CORRECTLY QUIZ PLAYING ADS AD LIST CPQ = Cost Per Quiz
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  • 13. 1313 9,085 3,991 606 130 0 2,000 4,000 6,000 8,000 10,000 20's 30's 40's 50's Users 13,812 Watched ads and anwser quiz CPQ CASE STUDY– KIAK3 KIA K3 Marketing the KIA’s new K-line automobile before launch date, Sept. 13th, 2012 The Mission To raise the brand awareness and spread news about K3 The Result Volume of the ad was expelled within two days. 95% of total users watched is in 20’s and 30’s, raising the awareness to the targeted automobile consumers.
  • 14. 14 Merino Ice – Cream: Introduce and advertise the promotion campaign and prizes from Merino Objective: Quickly attract a number of people to the campaign to increase instant sales and awareness of the target to Merino Result: 3012 targeted people watched ad and answered correctly question about the campaign in 5 hours. 91% of them aged between 15 and 30. Gender distribution: male: 55% and female: 45%. CPQ CASE STUDY– MERINO
  • 15. 15 CPS (Cost Per Survey) Ads List Survey instruction Complete questionare CPS COMPLETING QUESTIONARE ADS LIST ADS AND INSTRUCTION
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  • 19. 1919 Case Study CPS Objective: Survey on habits, interests of AdLatte users to increase effectiveness of advertising campaign on AdLatte Result 260 results completed in 10 minutes CPSCASE STUDY–ADLATTE USER’S INTEREST 33% 24% 5% 5% 11% 26% 29% 9h - 10h 11h - 12h 13h - 14h 15h - 16h 17h - 18h 19-20h 21h-22h Preferred hours for watching advertisement 63% 40% 66% 41% 38% 64% Favorite Product & Service
  • 20. 20 FREQUENTLYASKED QUESTIONS Question 1: Who areAdLatte’s users? Answer: Data ofAdLatte Vietnam’s user is as in the graphs 22% 45% 28% 5% By age 13-18 19-24 25-34 35-60 Nam 71% Nữ 29% By gender iOS 39% Android 61% By OS By Location
  • 21. 2121 Question 2: What are characteristics ofAdLatte’s community? Answer: Most ofAdLatte’s users are young, at fairly good income group, allocating in big cities. The key common behavior ofAdLatte’s community is “sharing culture”, they are new social trend drivers. Question 3: What is other product thatAdLatte can provide? Answer: CPI (Cost Per Install), CPA(Cost PerAction): CPI and CPAare the best solutions for promoting products and services which could be purchased and used by the Smartphone such as mobile apps, games, subscription and member registration, service order. (visit contact us at www.gmarkcorp.com for the introduction of CPI & CPA) FREQUENTLYASKED QUESTIONS
  • 22. 2222 Question 4:AdLatte may bring in a number of users who watch advertisement because of reward not because they like the product? Answer: we think differently from that: First, key objective of advertising is to deliver right message to right target in proper way.AdLatte enables users to have full perception about products/service because it create a watching of intention, attention, and comfort; That is the most important for advertising objective. The product itself will decide if users like it or not. You also have people who like and who don’t like your ads in TV or internet and apparently, ads are not purposely but accidently watched. Second, one of key advertising objectives is to target new people and people who are able to change their consumption habit.AdLatte can well support this objective.We think that advertising to people who already like a specific product and stick themselves to that product is not an effective way, it is a lot more costly way. Those people should be the target of sales instead of advertising FREQUENTLYASKED QUESTIONS
  • 24. 24 CONTACT Gmark Corporation Address: 7F, CMC Building, Duy Tan, Cau Giay Dist, Hanoi, Vietnam Email: contact@gmarkcorp.com Telephone: + 84902660507 (Ho Chi Minh City) + 84947079455 (Hanoi and North) + 84989082183 (Partnership) Website: www.gmarkcorp.com - www.adlatte.vn