AdLatte is an interactive mobile advertising platform that uses cost per quiz (CPQ) and cost per survey (CPS) models. It delivers ads along with quizzes or surveys to generate user engagement. Advertisers only pay when users fully interact by watching ads and correctly answering quizzes or completing surveys. Case studies showed AdLatte was effective in raising brand awareness and gathering user data for customers like Kia and Merino Ice Cream. The platform primarily targets young mobile users in Vietnam and collects user feedback through surveys.
2. 2
AGENDA
1. WHAT IS ADLATTE?
2. WHY ADLATTE?
3. CPQ (Cost Per Quiz)
4. CPS (Cost Per Survey)
5. FREQUENTLY ASKED QUESTIONS
6. CUSTOMERS AND PARTNERS
Interactive advertising on mobile app
13. 1313
9,085
3,991
606
130
0
2,000
4,000
6,000
8,000
10,000
20's 30's 40's 50's
Users
13,812
Watched ads and
anwser quiz
CPQ CASE STUDY– KIAK3
KIA K3
Marketing the KIA’s new K-line automobile before
launch date, Sept. 13th, 2012
The Mission
To raise the brand awareness and spread news about
K3
The Result
Volume of the ad was expelled within two days.
95% of total users watched is in 20’s and 30’s,
raising the awareness to the targeted automobile
consumers.
14. 14
Merino Ice – Cream:
Introduce and advertise the promotion
campaign and prizes from Merino
Objective:
Quickly attract a number of people to the
campaign to increase instant sales and
awareness of the target to Merino
Result:
3012 targeted people watched ad and answered
correctly question about the campaign in 5
hours. 91% of them aged between 15 and 30.
Gender distribution: male: 55% and female:
45%.
CPQ CASE STUDY– MERINO
15. 15
CPS (Cost Per Survey)
Ads List
Survey
instruction
Complete
questionare
CPS
COMPLETING
QUESTIONARE
ADS LIST
ADS AND
INSTRUCTION
19. 1919
Case Study CPS
Objective:
Survey on habits, interests of AdLatte users to
increase effectiveness of advertising campaign on
AdLatte
Result
260 results completed in 10 minutes
CPSCASE STUDY–ADLATTE USER’S INTEREST
33%
24%
5% 5%
11%
26%
29%
9h - 10h 11h -
12h
13h -
14h
15h -
16h
17h -
18h
19-20h 21h-22h
Preferred hours for watching
advertisement
63%
40%
66%
41% 38%
64%
Favorite Product & Service
20. 20
FREQUENTLYASKED QUESTIONS
Question 1:
Who areAdLatte’s users?
Answer:
Data ofAdLatte Vietnam’s user is as
in the graphs
22%
45%
28%
5%
By age
13-18
19-24
25-34
35-60
Nam
71%
Nữ
29%
By gender
iOS
39%
Android
61%
By OS
By Location
21. 2121
Question 2: What are characteristics ofAdLatte’s community?
Answer:
Most ofAdLatte’s users are young, at fairly good income group, allocating in big cities.
The key common behavior ofAdLatte’s community is “sharing culture”, they are new
social trend drivers.
Question 3: What is other product thatAdLatte can provide?
Answer:
CPI (Cost Per Install), CPA(Cost PerAction): CPI and CPAare the best solutions for
promoting products and services which could be purchased and used by the
Smartphone such as mobile apps, games, subscription and member registration, service
order. (visit contact us at www.gmarkcorp.com for the introduction of CPI & CPA)
FREQUENTLYASKED QUESTIONS
22. 2222
Question 4:AdLatte may bring in a number of users who watch advertisement because
of reward not because they like the product?
Answer: we think differently from that:
First, key objective of advertising is to deliver right message to right target in proper
way.AdLatte enables users to have full perception about products/service because it
create a watching of intention, attention, and comfort; That is the most important for
advertising objective. The product itself will decide if users like it or not. You also have
people who like and who don’t like your ads in TV or internet and apparently, ads are
not purposely but accidently watched.
Second, one of key advertising objectives is to target new people and people who are
able to change their consumption habit.AdLatte can well support this objective.We
think that advertising to people who already like a specific product and stick
themselves to that product is not an effective way, it is a lot more costly way. Those
people should be the target of sales instead of advertising
FREQUENTLYASKED QUESTIONS