1. EVERYTHING
ABOUT
DIGITAL
MARKETING
G LO RIO USPOINT.COM

2. KEY
DISCUSSION
POINTS
What is Digital Marketing?
Benefits of digital marketing
SEO
PPC
SMM
Content Marketing
Digital Marketing Metrics
What Do Digital Marketing
Agencies Do?
Conclusion
MDM Inc. | Social Media Strategy

3. WHAT IS
DIGITAL
MARKETING?
Digital Marketing is at the core of
everything in marketing today. It refers
to advertising delivered through digital
channels such as search engines,
websites, social media, email, and
mobile apps.
Using these online media channels,
digital marketing is the method by which
companies endorse goods, services, and
brands.
As for the future of digital marketing, we
can expect to see a continued increase
in the variety of wearable devices
available to consumers.
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4. BENEFITS OF
DIGITAL
MARKETING
Generate a consistent lead pipeline
Increase conversions
Target the right audience
Accurately measure results

5. SEO is the process of taking steps to help
a website or piece of content rank higher
on Google. Tomake it a bit simpler, SEO
means taking a piece of online content
and optimizing it so search engines like
Google show it towards the top of the
page when someone searches for
something.
SEARCH ENGINE
OPTIMIZATION
(SEO)
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6. PAY PER
CLICK (PPC)
PPCis a model of internet marketing
in which advertisers pay a fee each
time one of their ads is clicked.
Essentially, it’s a way of buying visits
to your site, rather than attempting
to “earn” those visits organically.
It allows advertisers to bid for ad
placement in a search engine's
sponsored links when someone
searches on a keyword that is
related to their business offering.
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7. Social media marketing is the use of
social media platforms and websites to
promote a product or service.
It targets social platforms like FB,
Instagram, TikTok for brand promotion,
target audience growth, driving website
traffic, and increasing sales.
SOCIAL MEDIA
MARKETING
(SMM)
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8. CONTENT
MARKETING
Content marketing is a strategic marketing approach focused
on creating and distributing valuable, relevant, and consistent
content to attract and retain a clearly defined audience —and,
ultimately, to drive profitable customer action.

9. DIGITAL
MARKETING
METRICS
Web traffic sources
Brand awareness
Cost per lead
Website traffic leads
Returning visitors
Online conversion rates
Lead conversion rates
Click-through rate (CTR)
Customer lifetime value
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.COM

10. WHAT DO DIGITAL
MARKETIN
G AGENCIES DO?
Increase Organic Traffic to Your Website
Increase Sales & Leads
Grow Your Brand Reach
Increase Your Marketing from Tip to Base

11. Digital marketing is more powerful &
advantageous than offline marketing.
Below are the benefits:
High ROI through online marketing
Target most interesting audience
Less expensive
Advertise products/services on
specific hours basis
More adaptable
CONCLUSION
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.COM