2. How to create an organization with
the “Innovation Gene”

3. Today’s World

4. Big Data
Mobile
Cloud Computing
Internet of things
Social
Wearables
Gamification
These technology revolutions have unlocked many new ways for companies to connect with customers and vice versa.
TODAY’S WORLD
Emerging technologies create a HUGE opportunity

5. WORLD POPULATION
7.272 B
METRICS
Demographic Highlights
ACTIVE INTERNET USERS
3.001B
ACTIVE SOCIAL
MEDIA ACCOUNTS
2.046 B
ACTIVE UNIQUE
MOBILE USERS
3.614 B
ACTIVE MOBILE
SOCIAL ACCOUNTS
1.639 B

6. TODAY’S WORLD
Users define and innovate
MOUNTAIN BIKE

7. TODAY’S WORLD
Users define and innovate
NOKIA SMS

8. TODAY’S WORLD
Millennial´s Traits:
● Digital Natives
● Collaborative & Social Producers
● High Expectations
● Feedback-Driven
● Sense of Urgency
● Blurred Boundaries

9. Can our organizations be always in good
fit to compete in this environment?

10. What if, we shape a culture that goes from
intrinsic motivation to large scale
sustainable innovation?

11. Fostering an innovation culture

12. FOSTERING AN INNOVATION CULTURE
The steps
INCEPTIONEXPLORATIONORG DYNAMICSINTRINSIC MOTIVATION SHARED VALUES

13. FOSTERING AN INNOVATION CULTURE
Intrinsic Motivation
Mastery
Autonomy
Purpose

14. FOSTERING AN INNOVATION CULTURE
Intrinsic Motivation

15. FOSTERING AN INNOVATION CULTURE
Intrinsic Motivation
Globers´s Map

16. FOSTERING AN INNOVATION CULTURE
Intrinsic Motivation
Mastery
Autonomy
Purpose

17. FOSTERING AN INNOVATION CULTURE
Intrinsic Motivation
Teams at Globant

18. FOSTERING AN INNOVATION CULTURE
Intrinsic Motivation
Mastery
Autonomy
Purpose

19. FOSTERING AN INNOVATION CULTURE
Intrinsic Motivation

20. FOSTERING AN INNOVATION CULTURE
Our culture is our operating system
INCEPTIONEXPLORATIONORG DYNAMICSSHARED VALUESINTRINSIC MOTIVATION

21. FOSTERING AN INNOVATION CULTURE
Shared Values

22. FOSTERING AN INNOVATION CULTURE
Shared Values

23. FOSTERING AN INNOVATION CULTURE
Our culture is our operating system
INCEPTIONEXPLORATIONORG DYNAMICSINTRINSIC MOTIVATION SHARED VALUES

24. FOSTERING AN INNOVATION CULTURE
ORG Dynamics
Change from industrial to Knowledge economy

25. PODs
FOSTERING AN INNOVATION CULTURE
ORG Dynamics

26. FOSTERING AN INNOVATION CULTURE
ORG Dynamics ARCH
PMD
DEV
UX

27. FOSTERING AN INNOVATION CULTURE
ORG Dynamics

28. FOSTERING AN INNOVATION CULTURE
ORG Dynamics

29. FOSTERING AN INNOVATION CULTURE
Our culture is our operating system
INCEPTIONEXPLORATIONORG DYNAMICSINTRINSIC MOTIVATION SHARED VALUES

30. FOSTERING AN INNOVATION CULTURE
Exploration

31. FOSTERING AN INNOVATION CULTURE
Exploration

32. FOSTERING AN INNOVATION CULTURE
Exploration

33. FOSTERING AN INNOVATION CULTURE
Our culture is our operating system
INCEPTIONEXPLORATIONORG DYNAMICSINTRINSIC MOTIVATION SHARED VALUES

34. Nurturing your
innovation funnel
How our customers benefit from
working with people in close contact
with edge technologies across
different verticals.
FOSTERING AN INNOVATION CULTURE
Inception

35. RESEARCH ENVISIONING IMPLEMENTINGTESTING & PROTOTYPING
FOSTERING AN INNOVATION CULTURE
Inception

36. How is Consumer Behaviour Changing?

37. Is the constant need from consumers to track and visualize the
evolution of life in every aspect. Now, consumers will turn to innovative
digital services that promise to put the right engagement and expert
knowledge in their pocket, 24/7. New services and new product will
empower us to become smarter, fitter and more aware of our progress.
Measure your evolution in every aspect of
your life
SBT CAMPAIGN
Anti-smoking campaign exchanges
cigarettes for free leisure experiences
How is Consumer Behaviour Changing?
Betterlife

38. How is Consumer Behaviour Changing?
Ubitech
UBITECH is about smart technology and relevant experiences,
everywhere. In 2015, the literal physical ubiquity of technology is going
to ramp up as new technologies reach and transform a wider array of
everyday objects, breaking down old customs and bringing new and
tech-driven daily routines.
Smart tech. Iterative tech. Global tech.
BARCLAYS BPAY BAND
Banking giant introduces wearable
payment device

39. GEO LOVE is driven by the special connection that consumers feel to
their locality – whether framed as their neighborhood, city, country, or in
some other way.In 2015 consumers will look beyond fleeting and fun
branded spaces. Instead, smart brands will stand out from the crowd by
making deeper commitments and lasting, meaningful impact on a
chosen locality. In 2015, GEO LOVE becomes about purpose and (near)-
permanence.
Real partnerships. Real purpose. Real impact.
How is Consumer Behaviour Changing?
Geo Love
SOUNDS OF STREET VIEW
Google Maps feature site-specific sound
experiences

40. Smart brands master the art of surprise. In 2015 many more brands will
take the opportunity to break from the doll appearance of corporate
brand, and jump into a new era of surprising and engaging new ways of
building relationships with consumers.
Smart brands master the art of
surprise.
ORANGE #FUTURESELF
Campaign puts people in touch with their
future selves
How is Consumer Behaviour Changing?
Gamesumers

41. RETHINK your organization for the next millenium
transform your culture with innovation