2. AGENDA 2
Online panel research goes mobile: A first look
1. Panel – A quick intro
2. Why mobile panel?
3. A first look
4. Q & A
3. PANEL – A QUICK INTRO
„Panel
„Panel“ - a group of individuals that are interviewed at regular time intervals
intervals.
Classic panel study
Online (Access) Panel
Online customer Panel
4. PANEL – A QUICK INTRO II
Panelmanagement Data & Quality
checks
Communication
Panelwebsite
Sampling
Recruiting
Incentives Surveys
5. AGENDA 5
Online panel research goes mobile: A first look
1. Panel – A quick intro
2. Why mobile panel?
3. A first look
4. Q & A
6. MOBILE PANEL – GOOD REASONS
Changing markets
markets.
Technology is ready.
Reach all your audiences.
Instantaneous feedback.
In-the-moment feedback.
New avenues for event evaluation customer satisfaction surveys and ad
evaluation,
testing.
New data sources.
7. AGENDA 7
Online panel research goes mobile: A first look
1. Panel – A quick intro
2. Why mobile panel?
3. A first look
4. Q & A
33. THANK YOU
for your attention!
sven.scherrer@globalpark.com
34. ABOUT US Globalpark provides panel, community and survey software that enables organizations to manage
what matters across the enterprise By capturing feedback and tracking behavior of customers,
enterprise. customers
employees and partners, they gain insights that drive better business decisions. By identifying and
empowering influential advocates, they build reputation and extend reach.
Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands
and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDC, Nintendo,
SonyBMG, TNS,
SonyBMG TNS Warner Music and Wrigley Globalpark is staffed by renowned research pioneers
Wrigley. pioneers,
with offices across the US, UK, Germany and Austria.
Globalpark AG Globalpark Inc.
LOCATIONS Kalscheurener Str. 19a 299 Broadway, 19th Floor
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Tel.: +49 2233 7933 6 Tel.: +1 888 299 9422
info@globalpark.de info@globalpark.com
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info@globalpark at
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