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Global Markets Coaching: Part 9
 Market Entry Strategy into the
       Emerging Markets




            Global Markets Business Coaching
Delivering
                     Global Business
                   Opportunities........

                                    2
Global Markets Business Coaching
we enable business
          owners to succeed in
          entering new markets
                                   3
Global Markets Business Coaching
by coaching entrepreneurs,
         business owners and
       innovators on how to do
     business in emerging markets
                                   4
Global Markets Business Coaching
Our Clients Come to Us to:
           • Develop Mastery personally and for
             their business ambitions
           • Attract new business, find new
             opportunities and employ correct
             strategy into the emerging markets
           • Learn new skill sets to accomplish
             global aspirations
           • Develop a robust business plan, test
             their opportunity & gain a sound market
             entry strategy
           • Build cross-cultural awareness and
             skills and develop their wealth and
             success strategies
                                                       5
Global Markets Business Coaching
What We Do
          The Global Markets Coaching program facilitates
          business growth and development between
          developed and emerging countries - for
          entrepreneurs, innovators and business leaders -
          particularly by our unique coaching program.

          Our focus is on the emerging markets, in particular
          the BRIC countries - Brazil, Russia, India, China -
          and we help companies of all sizes take the first
          step in developing business offshore.

                                                     6
Global Markets Business Coaching
The Future In Business
        As the Emerging Markets look to the future, transform and modernize
        their economy and continue down the path of urbanization, infrastructure
        development and nation-building, Western companies need to engage on
        many levels. Where are the opportunities? What are the risks? What is an
        optimal approach to establishing successful and sustainable businesses in
        Emerging Markets and where should you start? Companies and
        entrepreneurs from Western countries need to maximize their
        opportunities, minimize risks, and learn from past successes. We help you
        do this!




                                                                       7
Global Markets Business Coaching
Gateway to Global Growth
                                   We find that those who choose to come
                                   through our coaching program have never
                                   been trained through a four year degree
                                   on how to do business in the new
                                   emerging markets of the world and in
                                   fact, there is no such program. We enable
                                   our clients to learn how to do business
                                   successfully in their choice market and we
                                   coach them instead of doing it for them.
                                   Most of our clients go on to repeat their
                                   learning in many more emerging markets
                                   and add success upon success.


                                                                  8
Global Markets Business Coaching
Month 9: A Correct Market Entry
               Strategy into Your Choice Market

                            •The coaching program covers twelve main
                             topics and seeks to prepare you to be able
                             to launch successfully into your chosen
                             market at the end of 12 months.
                            •We work at a furious pace and cover select
                             new topics weekly while working towards
                             this goal.
                            •Week 1 - Avoiding Pitfalls
                            •Week 2 - Market Entry Preparation
                            •Week 3 - Market Research & Intelligence
                            •Week 4 - Market Entry Strategy & Plan


                                                              9
Global Markets Business Coaching
Avoiding Pitfalls
                           Within three decades, the emerging markets will grow three times
                           faster than the developed world. Leading business leaders see the
                           trend and know that the single most important force shaping
                           global business today is the demand from these emerging markets.
                           Emerging Markets can no longer be a sideline activity
                           in a company’s strategic future!

                           For a very long time, the emerging markets were a mere
                           sideshow, without any serious intent being placed on them. There
                           have been many companies who have thrived in these markets
                           after taking the opportunities seriously. In this module, we deal
                           with the common pitfalls that many companies have fallen into and
                           how to avoid these.

                           Click on the link to get a taster.

                                                                                   10
Global Markets Business Coaching
Market Entry Preparation
        6 Questions to Ask Before Entering a Market

          Why, Where, What, How, Who and When...there are many
          issues, challenges and points to be addressed, and all of them
          take time to research, review and assess properly in Globally
          Expanding One's Business.

          There are many issues, challenges and points to be
          addressed, and all of them take time to research, review and
          assess properly. Like all things in life, having a plan before you
          get started is a good idea!
          What is needed is a dispassionate, objective and sound
          approach to choose one country over another and this often
          takes time and research to do properly. We enable you to
          think through this within this module.

          Click on the link to get a taster.
                                                                               11
Global Markets Business Coaching
Market Research Intelligence
                     Research Below The
                                    Surface

            A business owner who relies solely on desk research alone is
            like a ship captain who only focuses and sees the tip of the
            iceberg and ignores the bottom section. It is this large section
            that makes or breaks the emerging market endeavor. It is this
            invisible part where intelligence is to be mined. Desk research
            has its place at the beginning in gaining background
            information, basic data and local intelligence, but it doesn’t
            prepare you fully.

            Click on the link to get a taster.
                                                                               12
Global Markets Business Coaching
Market Entry Strategy & Plan
          Crafting a Market Entry Strategy
            and Marketing Plan for Your
                   Choice Market
        The assumption is that because you have been successful in your
        home market, that by default you will be successful in an emerging
        context. This is only a possibility and has more to do with luck, the
        entrepreneurial drive, timing, etc and should not be relied upon in
        moving into your new market endeavor. In this module, we seek to
        explore the latest successful and less successful market entry and
        marketing approaches employed by Western companies, who have
        gone before.

        Click on the link to get a taster.

                                                                                13
Global Markets Business Coaching
The Global Business Coaching
                            Process
          Our program is a twelve month program, and you have
          seen a very brief overview of what takes place in month 9.
          We have basic overview slides of all 12 months. By the end,
          you will be ready to launch successfully into your new
          chosen market and be ready to achieve great profitability
          and success.




                                                                   14
Global Markets Business Coaching
Thank You for Your Interest

        Contact us today for information on our Global Markets
                          Coaching Program
                        www.globalmarketscoach.com



         4144 N Central Expy, Suite 1020, Dallas, TX 75204, USA
           888-283-5055 enquiries@globalmarketscoach.com




                                                       15
Global Markets Business Coaching

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Global Markets Coaching Program Part 9

  • 1. Global Markets Coaching: Part 9 Market Entry Strategy into the Emerging Markets Global Markets Business Coaching
  • 2. Delivering Global Business Opportunities........ 2 Global Markets Business Coaching
  • 3. we enable business owners to succeed in entering new markets 3 Global Markets Business Coaching
  • 4. by coaching entrepreneurs, business owners and innovators on how to do business in emerging markets 4 Global Markets Business Coaching
  • 5. Our Clients Come to Us to: • Develop Mastery personally and for their business ambitions • Attract new business, find new opportunities and employ correct strategy into the emerging markets • Learn new skill sets to accomplish global aspirations • Develop a robust business plan, test their opportunity & gain a sound market entry strategy • Build cross-cultural awareness and skills and develop their wealth and success strategies 5 Global Markets Business Coaching
  • 6. What We Do The Global Markets Coaching program facilitates business growth and development between developed and emerging countries - for entrepreneurs, innovators and business leaders - particularly by our unique coaching program. Our focus is on the emerging markets, in particular the BRIC countries - Brazil, Russia, India, China - and we help companies of all sizes take the first step in developing business offshore. 6 Global Markets Business Coaching
  • 7. The Future In Business As the Emerging Markets look to the future, transform and modernize their economy and continue down the path of urbanization, infrastructure development and nation-building, Western companies need to engage on many levels. Where are the opportunities? What are the risks? What is an optimal approach to establishing successful and sustainable businesses in Emerging Markets and where should you start? Companies and entrepreneurs from Western countries need to maximize their opportunities, minimize risks, and learn from past successes. We help you do this! 7 Global Markets Business Coaching
  • 8. Gateway to Global Growth We find that those who choose to come through our coaching program have never been trained through a four year degree on how to do business in the new emerging markets of the world and in fact, there is no such program. We enable our clients to learn how to do business successfully in their choice market and we coach them instead of doing it for them. Most of our clients go on to repeat their learning in many more emerging markets and add success upon success. 8 Global Markets Business Coaching
  • 9. Month 9: A Correct Market Entry Strategy into Your Choice Market •The coaching program covers twelve main topics and seeks to prepare you to be able to launch successfully into your chosen market at the end of 12 months. •We work at a furious pace and cover select new topics weekly while working towards this goal. •Week 1 - Avoiding Pitfalls •Week 2 - Market Entry Preparation •Week 3 - Market Research & Intelligence •Week 4 - Market Entry Strategy & Plan 9 Global Markets Business Coaching
  • 10. Avoiding Pitfalls Within three decades, the emerging markets will grow three times faster than the developed world. Leading business leaders see the trend and know that the single most important force shaping global business today is the demand from these emerging markets. Emerging Markets can no longer be a sideline activity in a company’s strategic future! For a very long time, the emerging markets were a mere sideshow, without any serious intent being placed on them. There have been many companies who have thrived in these markets after taking the opportunities seriously. In this module, we deal with the common pitfalls that many companies have fallen into and how to avoid these. Click on the link to get a taster. 10 Global Markets Business Coaching
  • 11. Market Entry Preparation 6 Questions to Ask Before Entering a Market Why, Where, What, How, Who and When...there are many issues, challenges and points to be addressed, and all of them take time to research, review and assess properly in Globally Expanding One's Business. There are many issues, challenges and points to be addressed, and all of them take time to research, review and assess properly. Like all things in life, having a plan before you get started is a good idea! What is needed is a dispassionate, objective and sound approach to choose one country over another and this often takes time and research to do properly. We enable you to think through this within this module. Click on the link to get a taster. 11 Global Markets Business Coaching
  • 12. Market Research Intelligence Research Below The Surface A business owner who relies solely on desk research alone is like a ship captain who only focuses and sees the tip of the iceberg and ignores the bottom section. It is this large section that makes or breaks the emerging market endeavor. It is this invisible part where intelligence is to be mined. Desk research has its place at the beginning in gaining background information, basic data and local intelligence, but it doesn’t prepare you fully. Click on the link to get a taster. 12 Global Markets Business Coaching
  • 13. Market Entry Strategy & Plan Crafting a Market Entry Strategy and Marketing Plan for Your Choice Market The assumption is that because you have been successful in your home market, that by default you will be successful in an emerging context. This is only a possibility and has more to do with luck, the entrepreneurial drive, timing, etc and should not be relied upon in moving into your new market endeavor. In this module, we seek to explore the latest successful and less successful market entry and marketing approaches employed by Western companies, who have gone before. Click on the link to get a taster. 13 Global Markets Business Coaching
  • 14. The Global Business Coaching Process Our program is a twelve month program, and you have seen a very brief overview of what takes place in month 9. We have basic overview slides of all 12 months. By the end, you will be ready to launch successfully into your new chosen market and be ready to achieve great profitability and success. 14 Global Markets Business Coaching
  • 15. Thank You for Your Interest Contact us today for information on our Global Markets Coaching Program www.globalmarketscoach.com 4144 N Central Expy, Suite 1020, Dallas, TX 75204, USA 888-283-5055 enquiries@globalmarketscoach.com 15 Global Markets Business Coaching

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