SlideShare a Scribd company logo
1 of 19
rare.org | @rare_org 1
From Theory to Change
Behavioral Insights for Sustainable Landscapes
Ann-Kathrin Neureuther
“Humans are predictably irrational”
Richard Thaler, Nobel Prize for
Economics Laureate
Emotions
are often
more
powerful
than reason
1
People are
social
animals
2
Photo: DPA
rare.org | @rare_org 9
Context
matters3
Effective consent to organ donation in Europe
Land use change meets behavior change?
• Agriculture drives
80% of
deforestation
• Land use change
contributes to 20-
25% of climate
change
• Smallholder
farmers produce
food for 80%in
developing
countries
Responses
• REDD+, PES,
conservation laws…
• Restricting choice
• Financial
incentives
The Colombia case
• Among most biodiverse
countries
• World’s largest producer of
freshwater
• Hydropower supplies 72% of
energy
• Economy climate depended,
high vulnerability
• Post-conflict challenge and
land use conflicts
• 44.7% rural poverty rate
• Land use change fuels
vulnerability
The response
• Perceived potential of PES
schemes
• Uptake limited due to…
• Lack of trust in
authorities
• Perceived high costs
• Capacity gaps
Enter JJ: Corparacion Valle de Cauca zootechnician, farmer, radio enthusiast
Results of JJ’s campaign:
• Upstream land-owners
awareness about
sustainable land use
practices: 29.8% to 83.6%
• …34 landowners set aside
1,480 hectares of forest for
protection, 330 hectares for
sustainable agriculture
• Downstream water users
participation in conservation
activities: From 18.4% to
41.9%
0
2000
4000
6000
8000
10000
12000
14000
2010 2011 2012 2013 2014 2015
kilometers
ha improved
management
ha under
contract
#contracts
(cumulative)
15
117
231
451
482
Metrics since 2010 for 34 campaigns
Cumulative Outputs
hectares
The science behind the mascots
Bringing brightspots to scale:
Farming for Biodiversity
338 Solutions 8 campaigns, reaching 100,000s

More Related Content

What's hot

Participatory development: a Kalahari case study
Participatory development: a Kalahari case studyParticipatory development: a Kalahari case study
Participatory development: a Kalahari case studyBSBEtalk
 
Changing gender and generational roles in agriculture and water management: ...
Changing gender and generational roles in agriculture and water management: ...Changing gender and generational roles in agriculture and water management: ...
Changing gender and generational roles in agriculture and water management: ...Water, Land and Ecosystems (WLE)
 
Seeing green (j.klein)
Seeing green (j.klein)Seeing green (j.klein)
Seeing green (j.klein)Ryan Slack
 
Sustainable Uplands: learning to manage future change
Sustainable Uplands: learning to manage future changeSustainable Uplands: learning to manage future change
Sustainable Uplands: learning to manage future changeBSBEtalk
 
Youth advocacy and Climate Change
Youth advocacy and  Climate ChangeYouth advocacy and  Climate Change
Youth advocacy and Climate ChangeICCNN
 
Youth advocacyandclimatechangefinal
Youth advocacyandclimatechangefinalYouth advocacyandclimatechangefinal
Youth advocacyandclimatechangefinalICCNN
 
C change
C changeC change
C changeECMatKU
 
Ending Conflicts Over Water: Solutions to Water and Security Challenges
Ending Conflicts Over Water: Solutions to Water and Security ChallengesEnding Conflicts Over Water: Solutions to Water and Security Challenges
Ending Conflicts Over Water: Solutions to Water and Security ChallengesWorld Resources Institute (WRI)
 
Waste to-energy & biodiversity conservation efforts to aid adaptation
Waste to-energy & biodiversity conservation efforts to aid adaptationWaste to-energy & biodiversity conservation efforts to aid adaptation
Waste to-energy & biodiversity conservation efforts to aid adaptationDavid Nkwanga
 
Agriculture Presentation For Ltu
Agriculture Presentation For LtuAgriculture Presentation For Ltu
Agriculture Presentation For Ltualan917
 
Dnote Xpress_Issue 22_May_2016
Dnote Xpress_Issue 22_May_2016Dnote Xpress_Issue 22_May_2016
Dnote Xpress_Issue 22_May_2016Fiinovation
 

What's hot (20)

Food-Energy-Water Nexus: What would be the impact of a carbon tax?
Food-Energy-Water Nexus: What would be the impact of a carbon tax?Food-Energy-Water Nexus: What would be the impact of a carbon tax?
Food-Energy-Water Nexus: What would be the impact of a carbon tax?
 
Participatory development: a Kalahari case study
Participatory development: a Kalahari case studyParticipatory development: a Kalahari case study
Participatory development: a Kalahari case study
 
Changing gender and generational roles in agriculture and water management: ...
Changing gender and generational roles in agriculture and water management: ...Changing gender and generational roles in agriculture and water management: ...
Changing gender and generational roles in agriculture and water management: ...
 
Understanding Variability in Benefits from Rural Energy Access for the Low-Ca...
Understanding Variability in Benefits from Rural Energy Access for the Low-Ca...Understanding Variability in Benefits from Rural Energy Access for the Low-Ca...
Understanding Variability in Benefits from Rural Energy Access for the Low-Ca...
 
Seeing green (j.klein)
Seeing green (j.klein)Seeing green (j.klein)
Seeing green (j.klein)
 
Sustainable Uplands: learning to manage future change
Sustainable Uplands: learning to manage future changeSustainable Uplands: learning to manage future change
Sustainable Uplands: learning to manage future change
 
Workshop 1 - Andrea Webster
Workshop 1 - Andrea WebsterWorkshop 1 - Andrea Webster
Workshop 1 - Andrea Webster
 
Impact of water quality/quantity on agricultural policy
 Impact of water quality/quantity on agricultural policy Impact of water quality/quantity on agricultural policy
Impact of water quality/quantity on agricultural policy
 
Youth advocacy and Climate Change
Youth advocacy and  Climate ChangeYouth advocacy and  Climate Change
Youth advocacy and Climate Change
 
Youth advocacyandclimatechangefinal
Youth advocacyandclimatechangefinalYouth advocacyandclimatechangefinal
Youth advocacyandclimatechangefinal
 
C change
C changeC change
C change
 
Ending Conflicts Over Water: Solutions to Water and Security Challenges
Ending Conflicts Over Water: Solutions to Water and Security ChallengesEnding Conflicts Over Water: Solutions to Water and Security Challenges
Ending Conflicts Over Water: Solutions to Water and Security Challenges
 
Managing the water and energy challenge at a national scale: The US perspecti...
Managing the water and energy challenge at a national scale: The US perspecti...Managing the water and energy challenge at a national scale: The US perspecti...
Managing the water and energy challenge at a national scale: The US perspecti...
 
Ecosystem Based Disaster Risk Reduction
Ecosystem Based Disaster Risk ReductionEcosystem Based Disaster Risk Reduction
Ecosystem Based Disaster Risk Reduction
 
Film fest
Film festFilm fest
Film fest
 
Waste to-energy & biodiversity conservation efforts to aid adaptation
Waste to-energy & biodiversity conservation efforts to aid adaptationWaste to-energy & biodiversity conservation efforts to aid adaptation
Waste to-energy & biodiversity conservation efforts to aid adaptation
 
Strategic Home Composting
Strategic Home CompostingStrategic Home Composting
Strategic Home Composting
 
The Nexus as a fad or entry point for change?
The Nexus as a fad or entry point for change?The Nexus as a fad or entry point for change?
The Nexus as a fad or entry point for change?
 
Agriculture Presentation For Ltu
Agriculture Presentation For LtuAgriculture Presentation For Ltu
Agriculture Presentation For Ltu
 
Dnote Xpress_Issue 22_May_2016
Dnote Xpress_Issue 22_May_2016Dnote Xpress_Issue 22_May_2016
Dnote Xpress_Issue 22_May_2016
 

Similar to Land use change through behaviour change (Ann-Kathrin Neureuther)

Chapter1novideo 120819234946-phpapp01
Chapter1novideo 120819234946-phpapp01Chapter1novideo 120819234946-phpapp01
Chapter1novideo 120819234946-phpapp01Cleophas Rwemera
 
Forests, ecosystems services and poverty alleviation - World Bank
Forests, ecosystems services and poverty alleviation - World BankForests, ecosystems services and poverty alleviation - World Bank
Forests, ecosystems services and poverty alleviation - World BankCIFOR-ICRAF
 
Why Forests Are Key to Solving Global Challenges Like Climate Change
Why Forests Are Key to Solving Global Challenges Like Climate Change Why Forests Are Key to Solving Global Challenges Like Climate Change
Why Forests Are Key to Solving Global Challenges Like Climate Change Julie Yamamoto, MS, PMP®
 
Bio 105 Chapter 1
Bio 105 Chapter 1Bio 105 Chapter 1
Bio 105 Chapter 1wmk423
 
Climate Change and Poverty Alleviation: Two Problems, One Intervention
Climate Change and Poverty Alleviation: Two Problems, One InterventionClimate Change and Poverty Alleviation: Two Problems, One Intervention
Climate Change and Poverty Alleviation: Two Problems, One InterventionGlobal Risk Forum GRFDavos
 
Enviromental science and enginnering with sustainability
Enviromental science and enginnering with sustainabilityEnviromental science and enginnering with sustainability
Enviromental science and enginnering with sustainabilityDhesinghRajaLekha
 
Introduction to Environmental Science (1).pdf
Introduction to Environmental Science (1).pdfIntroduction to Environmental Science (1).pdf
Introduction to Environmental Science (1).pdfHussnainNiaz1
 
Environmental science
Environmental scienceEnvironmental science
Environmental scienceMayank Sharma
 
ENV 100 PAPER Educational Specialist--env100paper.com
ENV 100 PAPER Educational Specialist--env100paper.comENV 100 PAPER Educational Specialist--env100paper.com
ENV 100 PAPER Educational Specialist--env100paper.comagathachristie154
 
ENV 100 PAPER Education Begins--env100paper.com
ENV 100 PAPER Education Begins--env100paper.comENV 100 PAPER Education Begins--env100paper.com
ENV 100 PAPER Education Begins--env100paper.comagathachristie239
 
Dehgan innovations in reducing international knowledge isolation final_aaas_0...
Dehgan innovations in reducing international knowledge isolation final_aaas_0...Dehgan innovations in reducing international knowledge isolation final_aaas_0...
Dehgan innovations in reducing international knowledge isolation final_aaas_0...CRDF Global
 
WLE – Presentation for Discussion with Donors and Partners – June 2013
WLE – Presentation for Discussion with Donors and Partners – June 2013WLE – Presentation for Discussion with Donors and Partners – June 2013
WLE – Presentation for Discussion with Donors and Partners – June 2013CGIAR
 
Vulnerabilities of forests and forest dependent people
Vulnerabilities of forests and forest dependent peopleVulnerabilities of forests and forest dependent people
Vulnerabilities of forests and forest dependent peopleWorld Agroforestry (ICRAF)
 
Lindsay Carman STRINGER "Combating land degradation and desertification and ...
 Lindsay Carman STRINGER "Combating land degradation and desertification and ... Lindsay Carman STRINGER "Combating land degradation and desertification and ...
Lindsay Carman STRINGER "Combating land degradation and desertification and ...Global Risk Forum GRFDavos
 
Land degradation in the drylands - Models to help smallholder farmers cope
Land degradation in the drylands - Models to help smallholder farmers cope Land degradation in the drylands - Models to help smallholder farmers cope
Land degradation in the drylands - Models to help smallholder farmers cope ICRISAT
 
Sci256 Week1
Sci256 Week1Sci256 Week1
Sci256 Week1psime
 

Similar to Land use change through behaviour change (Ann-Kathrin Neureuther) (20)

Chapter1novideo 120819234946-phpapp01
Chapter1novideo 120819234946-phpapp01Chapter1novideo 120819234946-phpapp01
Chapter1novideo 120819234946-phpapp01
 
chapt01_lecture.ppt
chapt01_lecture.pptchapt01_lecture.ppt
chapt01_lecture.ppt
 
Forests, ecosystems services and poverty alleviation - World Bank
Forests, ecosystems services and poverty alleviation - World BankForests, ecosystems services and poverty alleviation - World Bank
Forests, ecosystems services and poverty alleviation - World Bank
 
Why Forests Are Key to Solving Global Challenges Like Climate Change
Why Forests Are Key to Solving Global Challenges Like Climate Change Why Forests Are Key to Solving Global Challenges Like Climate Change
Why Forests Are Key to Solving Global Challenges Like Climate Change
 
Bio 105 Chapter 1
Bio 105 Chapter 1Bio 105 Chapter 1
Bio 105 Chapter 1
 
Climate Change and Poverty Alleviation: Two Problems, One Intervention
Climate Change and Poverty Alleviation: Two Problems, One InterventionClimate Change and Poverty Alleviation: Two Problems, One Intervention
Climate Change and Poverty Alleviation: Two Problems, One Intervention
 
Enviromental science and enginnering with sustainability
Enviromental science and enginnering with sustainabilityEnviromental science and enginnering with sustainability
Enviromental science and enginnering with sustainability
 
Introduction to Environmental Science (1).pdf
Introduction to Environmental Science (1).pdfIntroduction to Environmental Science (1).pdf
Introduction to Environmental Science (1).pdf
 
Environmental science
Environmental scienceEnvironmental science
Environmental science
 
ENV 100 PAPER Educational Specialist--env100paper.com
ENV 100 PAPER Educational Specialist--env100paper.comENV 100 PAPER Educational Specialist--env100paper.com
ENV 100 PAPER Educational Specialist--env100paper.com
 
Environmental ETHICS
Environmental ETHICSEnvironmental ETHICS
Environmental ETHICS
 
ENV 100 PAPER Education Begins--env100paper.com
ENV 100 PAPER Education Begins--env100paper.comENV 100 PAPER Education Begins--env100paper.com
ENV 100 PAPER Education Begins--env100paper.com
 
Dehgan innovations in reducing international knowledge isolation final_aaas_0...
Dehgan innovations in reducing international knowledge isolation final_aaas_0...Dehgan innovations in reducing international knowledge isolation final_aaas_0...
Dehgan innovations in reducing international knowledge isolation final_aaas_0...
 
WLE – Presentation for Discussion with Donors and Partners – June 2013
WLE – Presentation for Discussion with Donors and Partners – June 2013WLE – Presentation for Discussion with Donors and Partners – June 2013
WLE – Presentation for Discussion with Donors and Partners – June 2013
 
Vulnerabilities of forests and forest dependent people
Vulnerabilities of forests and forest dependent peopleVulnerabilities of forests and forest dependent people
Vulnerabilities of forests and forest dependent people
 
Lindsay Carman STRINGER "Combating land degradation and desertification and ...
 Lindsay Carman STRINGER "Combating land degradation and desertification and ... Lindsay Carman STRINGER "Combating land degradation and desertification and ...
Lindsay Carman STRINGER "Combating land degradation and desertification and ...
 
Land degradation in the drylands - Models to help smallholder farmers cope
Land degradation in the drylands - Models to help smallholder farmers cope Land degradation in the drylands - Models to help smallholder farmers cope
Land degradation in the drylands - Models to help smallholder farmers cope
 
Bioethics and plant science
Bioethics and plant scienceBioethics and plant science
Bioethics and plant science
 
Sci256 Week1
Sci256 Week1Sci256 Week1
Sci256 Week1
 
Uniting Agriculture and Nature
Uniting Agriculture and Nature Uniting Agriculture and Nature
Uniting Agriculture and Nature
 

More from Global Landscapes Forum (GLF)

Restoration Experiences Digital Forum: Project presentations
Restoration Experiences Digital Forum: Project presentationsRestoration Experiences Digital Forum: Project presentations
Restoration Experiences Digital Forum: Project presentationsGlobal Landscapes Forum (GLF)
 
Why, What & How: scaling sustainable and long-term agricultural lending in de...
Why, What & How: scaling sustainable and long-term agricultural lending in de...Why, What & How: scaling sustainable and long-term agricultural lending in de...
Why, What & How: scaling sustainable and long-term agricultural lending in de...Global Landscapes Forum (GLF)
 
Lessons learned from integrated landscape finance to advance the Global Biodi...
Lessons learned from integrated landscape finance to advance the Global Biodi...Lessons learned from integrated landscape finance to advance the Global Biodi...
Lessons learned from integrated landscape finance to advance the Global Biodi...Global Landscapes Forum (GLF)
 
Building an ecosystem services program in the Leuser ecosystem
Building an ecosystem services program in the Leuser ecosystemBuilding an ecosystem services program in the Leuser ecosystem
Building an ecosystem services program in the Leuser ecosystemGlobal Landscapes Forum (GLF)
 
Sustainable Fibre Alliance - Overview of our certification initiative
Sustainable Fibre Alliance - Overview of our certification initiativeSustainable Fibre Alliance - Overview of our certification initiative
Sustainable Fibre Alliance - Overview of our certification initiativeGlobal Landscapes Forum (GLF)
 
Impact monitoring for forests landscape restoration (FLR)
Impact monitoring for forests landscape restoration (FLR)Impact monitoring for forests landscape restoration (FLR)
Impact monitoring for forests landscape restoration (FLR)Global Landscapes Forum (GLF)
 
Water as connector for resilient landscapes in Bolivia
Water as connector for resilient landscapes in BoliviaWater as connector for resilient landscapes in Bolivia
Water as connector for resilient landscapes in BoliviaGlobal Landscapes Forum (GLF)
 

More from Global Landscapes Forum (GLF) (20)

Facilitating Change in Multi-stakeholder Landscapes
Facilitating Change in Multi-stakeholder LandscapesFacilitating Change in Multi-stakeholder Landscapes
Facilitating Change in Multi-stakeholder Landscapes
 
Landscape Approaches and Landscape Leadership
Landscape Approaches and Landscape LeadershipLandscape Approaches and Landscape Leadership
Landscape Approaches and Landscape Leadership
 
Exploring human-Nature Futures
Exploring human-Nature FuturesExploring human-Nature Futures
Exploring human-Nature Futures
 
Storytelling_101
Storytelling_101Storytelling_101
Storytelling_101
 
Restoration Experiences Digital Forum: Project presentations
Restoration Experiences Digital Forum: Project presentationsRestoration Experiences Digital Forum: Project presentations
Restoration Experiences Digital Forum: Project presentations
 
Sustainable Grass-Fed Tropical Beef Production
Sustainable Grass-Fed Tropical Beef ProductionSustainable Grass-Fed Tropical Beef Production
Sustainable Grass-Fed Tropical Beef Production
 
Why, What & How: scaling sustainable and long-term agricultural lending in de...
Why, What & How: scaling sustainable and long-term agricultural lending in de...Why, What & How: scaling sustainable and long-term agricultural lending in de...
Why, What & How: scaling sustainable and long-term agricultural lending in de...
 
How to scale finance for ecosystem restoration
How to scale finance for ecosystem restorationHow to scale finance for ecosystem restoration
How to scale finance for ecosystem restoration
 
Estratégia PCI Pacto Vale do Juruena
Estratégia PCI Pacto Vale do JuruenaEstratégia PCI Pacto Vale do Juruena
Estratégia PCI Pacto Vale do Juruena
 
Lessons learned from integrated landscape finance to advance the Global Biodi...
Lessons learned from integrated landscape finance to advance the Global Biodi...Lessons learned from integrated landscape finance to advance the Global Biodi...
Lessons learned from integrated landscape finance to advance the Global Biodi...
 
Closing the nature finance gap
Closing the nature finance gapClosing the nature finance gap
Closing the nature finance gap
 
Cooperative carbon finance
Cooperative carbon financeCooperative carbon finance
Cooperative carbon finance
 
Building an ecosystem services program in the Leuser ecosystem
Building an ecosystem services program in the Leuser ecosystemBuilding an ecosystem services program in the Leuser ecosystem
Building an ecosystem services program in the Leuser ecosystem
 
Sustainable Fibre Alliance - Overview of our certification initiative
Sustainable Fibre Alliance - Overview of our certification initiativeSustainable Fibre Alliance - Overview of our certification initiative
Sustainable Fibre Alliance - Overview of our certification initiative
 
Environmental impact monitoring and assessment.pdf
Environmental impact monitoring and assessment.pdfEnvironmental impact monitoring and assessment.pdf
Environmental impact monitoring and assessment.pdf
 
Impact monitoring to scale nature-based investments
Impact monitoring to scale nature-based investmentsImpact monitoring to scale nature-based investments
Impact monitoring to scale nature-based investments
 
Impact monitoring for forests landscape restoration (FLR)
Impact monitoring for forests landscape restoration (FLR)Impact monitoring for forests landscape restoration (FLR)
Impact monitoring for forests landscape restoration (FLR)
 
Water as connector for resilient landscapes in Bolivia
Water as connector for resilient landscapes in BoliviaWater as connector for resilient landscapes in Bolivia
Water as connector for resilient landscapes in Bolivia
 
Landscapes for our future
Landscapes for our future Landscapes for our future
Landscapes for our future
 
Landscapes for our future
Landscapes for our futureLandscapes for our future
Landscapes for our future
 

Recently uploaded

Global debate on climate change and occupational safety and health.
Global debate on climate change and occupational safety and health.Global debate on climate change and occupational safety and health.
Global debate on climate change and occupational safety and health.Christina Parmionova
 
Call On 6297143586 Viman Nagar Call Girls In All Pune 24/7 Provide Call With...
Call On 6297143586  Viman Nagar Call Girls In All Pune 24/7 Provide Call With...Call On 6297143586  Viman Nagar Call Girls In All Pune 24/7 Provide Call With...
Call On 6297143586 Viman Nagar Call Girls In All Pune 24/7 Provide Call With...tanu pandey
 
Human-AI Collaboration for Virtual Capacity in Emergency Operation Centers (E...
Human-AI Collaborationfor Virtual Capacity in Emergency Operation Centers (E...Human-AI Collaborationfor Virtual Capacity in Emergency Operation Centers (E...
Human-AI Collaboration for Virtual Capacity in Emergency Operation Centers (E...Hemant Purohit
 
VIP Russian Call Girls in Indore Ishita 💚😋 9256729539 🚀 Indore Escorts
VIP Russian Call Girls in Indore Ishita 💚😋  9256729539 🚀 Indore EscortsVIP Russian Call Girls in Indore Ishita 💚😋  9256729539 🚀 Indore Escorts
VIP Russian Call Girls in Indore Ishita 💚😋 9256729539 🚀 Indore Escortsaditipandeya
 
Call On 6297143586 Yerwada Call Girls In All Pune 24/7 Provide Call With Bes...
Call On 6297143586  Yerwada Call Girls In All Pune 24/7 Provide Call With Bes...Call On 6297143586  Yerwada Call Girls In All Pune 24/7 Provide Call With Bes...
Call On 6297143586 Yerwada Call Girls In All Pune 24/7 Provide Call With Bes...tanu pandey
 
Night 7k to 12k Call Girls Service In Navi Mumbai 👉 BOOK NOW 9833363713 👈 ♀️...
Night 7k to 12k  Call Girls Service In Navi Mumbai 👉 BOOK NOW 9833363713 👈 ♀️...Night 7k to 12k  Call Girls Service In Navi Mumbai 👉 BOOK NOW 9833363713 👈 ♀️...
Night 7k to 12k Call Girls Service In Navi Mumbai 👉 BOOK NOW 9833363713 👈 ♀️...aartirawatdelhi
 
(NEHA) Bhosari Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escorts
(NEHA) Bhosari Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escorts(NEHA) Bhosari Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escorts
(NEHA) Bhosari Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escortsranjana rawat
 
WORLD DEVELOPMENT REPORT 2024 - Economic Growth in Middle-Income Countries.
WORLD DEVELOPMENT REPORT 2024 - Economic Growth in Middle-Income Countries.WORLD DEVELOPMENT REPORT 2024 - Economic Growth in Middle-Income Countries.
WORLD DEVELOPMENT REPORT 2024 - Economic Growth in Middle-Income Countries.Christina Parmionova
 
Akurdi ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready For S...
Akurdi ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi Ready For S...Akurdi ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi Ready For S...
Akurdi ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready For S...tanu pandey
 
Regional Snapshot Atlanta Aging Trends 2024
Regional Snapshot Atlanta Aging Trends 2024Regional Snapshot Atlanta Aging Trends 2024
Regional Snapshot Atlanta Aging Trends 2024ARCResearch
 
Top Rated Pune Call Girls Bhosari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...
Top Rated  Pune Call Girls Bhosari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...Top Rated  Pune Call Girls Bhosari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...
Top Rated Pune Call Girls Bhosari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...Call Girls in Nagpur High Profile
 
Climate change and safety and health at work
Climate change and safety and health at workClimate change and safety and health at work
Climate change and safety and health at workChristina Parmionova
 
The Economic and Organised Crime Office (EOCO) has been advised by the Office...
The Economic and Organised Crime Office (EOCO) has been advised by the Office...The Economic and Organised Crime Office (EOCO) has been advised by the Office...
The Economic and Organised Crime Office (EOCO) has been advised by the Office...nservice241
 
Zechariah Boodey Farmstead Collaborative presentation - Humble Beginnings
Zechariah Boodey Farmstead Collaborative presentation -  Humble BeginningsZechariah Boodey Farmstead Collaborative presentation -  Humble Beginnings
Zechariah Boodey Farmstead Collaborative presentation - Humble Beginningsinfo695895
 
PPT Item # 4 - 231 Encino Ave (Significance Only)
PPT Item # 4 - 231 Encino Ave (Significance Only)PPT Item # 4 - 231 Encino Ave (Significance Only)
PPT Item # 4 - 231 Encino Ave (Significance Only)ahcitycouncil
 
2024: The FAR, Federal Acquisition Regulations - Part 29
2024: The FAR, Federal Acquisition Regulations - Part 292024: The FAR, Federal Acquisition Regulations - Part 29
2024: The FAR, Federal Acquisition Regulations - Part 29JSchaus & Associates
 
VIP Model Call Girls Kiwale ( Pune ) Call ON 8005736733 Starting From 5K to 2...
VIP Model Call Girls Kiwale ( Pune ) Call ON 8005736733 Starting From 5K to 2...VIP Model Call Girls Kiwale ( Pune ) Call ON 8005736733 Starting From 5K to 2...
VIP Model Call Girls Kiwale ( Pune ) Call ON 8005736733 Starting From 5K to 2...SUHANI PANDEY
 
Top Rated Pune Call Girls Dapodi ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
Top Rated  Pune Call Girls Dapodi ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...Top Rated  Pune Call Girls Dapodi ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
Top Rated Pune Call Girls Dapodi ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...Call Girls in Nagpur High Profile
 
2024: The FAR, Federal Acquisition Regulations, Part 30
2024: The FAR, Federal Acquisition Regulations, Part 302024: The FAR, Federal Acquisition Regulations, Part 30
2024: The FAR, Federal Acquisition Regulations, Part 30JSchaus & Associates
 
The U.S. Budget and Economic Outlook (Presentation)
The U.S. Budget and Economic Outlook (Presentation)The U.S. Budget and Economic Outlook (Presentation)
The U.S. Budget and Economic Outlook (Presentation)Congressional Budget Office
 

Recently uploaded (20)

Global debate on climate change and occupational safety and health.
Global debate on climate change and occupational safety and health.Global debate on climate change and occupational safety and health.
Global debate on climate change and occupational safety and health.
 
Call On 6297143586 Viman Nagar Call Girls In All Pune 24/7 Provide Call With...
Call On 6297143586  Viman Nagar Call Girls In All Pune 24/7 Provide Call With...Call On 6297143586  Viman Nagar Call Girls In All Pune 24/7 Provide Call With...
Call On 6297143586 Viman Nagar Call Girls In All Pune 24/7 Provide Call With...
 
Human-AI Collaboration for Virtual Capacity in Emergency Operation Centers (E...
Human-AI Collaborationfor Virtual Capacity in Emergency Operation Centers (E...Human-AI Collaborationfor Virtual Capacity in Emergency Operation Centers (E...
Human-AI Collaboration for Virtual Capacity in Emergency Operation Centers (E...
 
VIP Russian Call Girls in Indore Ishita 💚😋 9256729539 🚀 Indore Escorts
VIP Russian Call Girls in Indore Ishita 💚😋  9256729539 🚀 Indore EscortsVIP Russian Call Girls in Indore Ishita 💚😋  9256729539 🚀 Indore Escorts
VIP Russian Call Girls in Indore Ishita 💚😋 9256729539 🚀 Indore Escorts
 
Call On 6297143586 Yerwada Call Girls In All Pune 24/7 Provide Call With Bes...
Call On 6297143586  Yerwada Call Girls In All Pune 24/7 Provide Call With Bes...Call On 6297143586  Yerwada Call Girls In All Pune 24/7 Provide Call With Bes...
Call On 6297143586 Yerwada Call Girls In All Pune 24/7 Provide Call With Bes...
 
Night 7k to 12k Call Girls Service In Navi Mumbai 👉 BOOK NOW 9833363713 👈 ♀️...
Night 7k to 12k  Call Girls Service In Navi Mumbai 👉 BOOK NOW 9833363713 👈 ♀️...Night 7k to 12k  Call Girls Service In Navi Mumbai 👉 BOOK NOW 9833363713 👈 ♀️...
Night 7k to 12k Call Girls Service In Navi Mumbai 👉 BOOK NOW 9833363713 👈 ♀️...
 
(NEHA) Bhosari Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escorts
(NEHA) Bhosari Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escorts(NEHA) Bhosari Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escorts
(NEHA) Bhosari Call Girls Just Call 7001035870 [ Cash on Delivery ] Pune Escorts
 
WORLD DEVELOPMENT REPORT 2024 - Economic Growth in Middle-Income Countries.
WORLD DEVELOPMENT REPORT 2024 - Economic Growth in Middle-Income Countries.WORLD DEVELOPMENT REPORT 2024 - Economic Growth in Middle-Income Countries.
WORLD DEVELOPMENT REPORT 2024 - Economic Growth in Middle-Income Countries.
 
Akurdi ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready For S...
Akurdi ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi Ready For S...Akurdi ( Call Girls ) Pune  6297143586  Hot Model With Sexy Bhabi Ready For S...
Akurdi ( Call Girls ) Pune 6297143586 Hot Model With Sexy Bhabi Ready For S...
 
Regional Snapshot Atlanta Aging Trends 2024
Regional Snapshot Atlanta Aging Trends 2024Regional Snapshot Atlanta Aging Trends 2024
Regional Snapshot Atlanta Aging Trends 2024
 
Top Rated Pune Call Girls Bhosari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...
Top Rated  Pune Call Girls Bhosari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...Top Rated  Pune Call Girls Bhosari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...
Top Rated Pune Call Girls Bhosari ⟟ 6297143586 ⟟ Call Me For Genuine Sex Ser...
 
Climate change and safety and health at work
Climate change and safety and health at workClimate change and safety and health at work
Climate change and safety and health at work
 
The Economic and Organised Crime Office (EOCO) has been advised by the Office...
The Economic and Organised Crime Office (EOCO) has been advised by the Office...The Economic and Organised Crime Office (EOCO) has been advised by the Office...
The Economic and Organised Crime Office (EOCO) has been advised by the Office...
 
Zechariah Boodey Farmstead Collaborative presentation - Humble Beginnings
Zechariah Boodey Farmstead Collaborative presentation -  Humble BeginningsZechariah Boodey Farmstead Collaborative presentation -  Humble Beginnings
Zechariah Boodey Farmstead Collaborative presentation - Humble Beginnings
 
PPT Item # 4 - 231 Encino Ave (Significance Only)
PPT Item # 4 - 231 Encino Ave (Significance Only)PPT Item # 4 - 231 Encino Ave (Significance Only)
PPT Item # 4 - 231 Encino Ave (Significance Only)
 
2024: The FAR, Federal Acquisition Regulations - Part 29
2024: The FAR, Federal Acquisition Regulations - Part 292024: The FAR, Federal Acquisition Regulations - Part 29
2024: The FAR, Federal Acquisition Regulations - Part 29
 
VIP Model Call Girls Kiwale ( Pune ) Call ON 8005736733 Starting From 5K to 2...
VIP Model Call Girls Kiwale ( Pune ) Call ON 8005736733 Starting From 5K to 2...VIP Model Call Girls Kiwale ( Pune ) Call ON 8005736733 Starting From 5K to 2...
VIP Model Call Girls Kiwale ( Pune ) Call ON 8005736733 Starting From 5K to 2...
 
Top Rated Pune Call Girls Dapodi ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
Top Rated  Pune Call Girls Dapodi ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...Top Rated  Pune Call Girls Dapodi ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
Top Rated Pune Call Girls Dapodi ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
 
2024: The FAR, Federal Acquisition Regulations, Part 30
2024: The FAR, Federal Acquisition Regulations, Part 302024: The FAR, Federal Acquisition Regulations, Part 30
2024: The FAR, Federal Acquisition Regulations, Part 30
 
The U.S. Budget and Economic Outlook (Presentation)
The U.S. Budget and Economic Outlook (Presentation)The U.S. Budget and Economic Outlook (Presentation)
The U.S. Budget and Economic Outlook (Presentation)
 

Land use change through behaviour change (Ann-Kathrin Neureuther)

  • 1. rare.org | @rare_org 1 From Theory to Change Behavioral Insights for Sustainable Landscapes Ann-Kathrin Neureuther
  • 2. “Humans are predictably irrational” Richard Thaler, Nobel Prize for Economics Laureate
  • 4.
  • 5.
  • 6.
  • 11. Effective consent to organ donation in Europe
  • 12.
  • 13. Land use change meets behavior change? • Agriculture drives 80% of deforestation • Land use change contributes to 20- 25% of climate change • Smallholder farmers produce food for 80%in developing countries Responses • REDD+, PES, conservation laws… • Restricting choice • Financial incentives
  • 14. The Colombia case • Among most biodiverse countries • World’s largest producer of freshwater • Hydropower supplies 72% of energy • Economy climate depended, high vulnerability • Post-conflict challenge and land use conflicts • 44.7% rural poverty rate • Land use change fuels vulnerability The response • Perceived potential of PES schemes • Uptake limited due to… • Lack of trust in authorities • Perceived high costs • Capacity gaps
  • 15. Enter JJ: Corparacion Valle de Cauca zootechnician, farmer, radio enthusiast
  • 16. Results of JJ’s campaign: • Upstream land-owners awareness about sustainable land use practices: 29.8% to 83.6% • …34 landowners set aside 1,480 hectares of forest for protection, 330 hectares for sustainable agriculture • Downstream water users participation in conservation activities: From 18.4% to 41.9%
  • 17. 0 2000 4000 6000 8000 10000 12000 14000 2010 2011 2012 2013 2014 2015 kilometers ha improved management ha under contract #contracts (cumulative) 15 117 231 451 482 Metrics since 2010 for 34 campaigns Cumulative Outputs hectares
  • 18. The science behind the mascots
  • 19. Bringing brightspots to scale: Farming for Biodiversity 338 Solutions 8 campaigns, reaching 100,000s

Editor's Notes

  1. First, we know that we humans are a highly emotional species. Psychologists say we have two systems in our brain. System 1 is fast, intuitive and emotional, while System 2 is slow, logical and rational. [CLICK] The psychologist Jonathan Haidt says that System 1, the emotional system, is like an elephant in our brain, and System 2 is like a rider atop that elephant. The rational rider can do his best to try and guide the elephant, and sometimes he may well succeed, but when push comes to shove, we all know who’s ultimately in charge of which direction they’re both gonna go. So the first thing we should do is stop assuming that we’re just communicating to a rational rider in our brains – we have to start communicating to the elephant too. After I speak, Kate Mannle, a long-time Rare colleague, will give a bit more insight in how to leverage this principle.
  2. About 10 years ago, a few psychologists wanted to see how much influence emotions like pride and shame have on a person’s self-control. So these guys found some willing participants and set them up in three groups in three different rooms, and then they gave everyone a piece of chocolate cake. They left the first group alone and told them they’d be back in a little while. With the second group, before leaving them be, they told them to imagine the shame they’d feel if they ate the cake. All those calories. With the third group, they first told them to imagine all the pride they’d feel if they resisted eating the cake. How happy with themselves they’d be. And then they left them to it.   They wanted to know if there’d be a difference in how much cake each group would then eat. So here’s what they found. These are the three groups. Which group do you think ate the least (biggest bar)? [CLICK] And which group do you think ate the most (smallest bar)? [CLICK] So it turns out pride is proven. This is just one of many, many studies that show more or less the same thing. And you saw this power of pride with the St. Lucia campaign years ago.
  3. Second principle. Contrary to what we’ve assumed since at least the Enlightenment, people are not inherently selfish. We have evolved to become intrinsically social animals. We have a deep need to belong and a desire to cooperate. We care what others think about us. We’re highly responsive to social influences and we like to model our behavior after those we like and trust. In other words, we behave not purely as individuals, but as members of any number of social groups of which we are a part. So changing the behavior of the individual means changing the behavior of the group.
  4. So if we can leverage what the group believes is acceptable and then make it so your participation is observable, we can use social approval and disapproval to influence behavior. Your actions become accountable to social norms. Here’s an example from a Rare project. In the Philippines, we partnered with a community working to reduce illegal fishing in certain protected areas. We ran a campaign similar to the one in St Lucia to change social norms and then implemented this principle. Our partner on the ground worked to make good – and bad – fishing practices more observable. Community members became fisheries wardens and sat in a guardhouse next to the no-fishing zones. They watched for intruders. So if you were breaking the newly established fishing rules, your peers knew. You were incentivized not to do it. The social pressure worked.
  5. So if we can leverage what the group believes is acceptable and then make it so your participation is observable, we can use social approval and disapproval to influence behavior. Your actions become accountable to social norms. Here’s an example from a Rare project. In the Philippines, we partnered with a community working to reduce illegal fishing in certain protected areas. We ran a campaign similar to the one in St Lucia to change social norms and then implemented this principle. Our partner on the ground worked to make good – and bad – fishing practices more observable. Community members became fisheries wardens and sat in a guardhouse next to the no-fishing zones. They watched for intruders. So if you were breaking the newly established fishing rules, your peers knew. You were incentivized not to do it. The social pressure worked.
  6. Third principle. We have strange, even apparently irrational ways of making judgments and decisions. These are biases and heuristics (a fancy word for mental shortcuts) that have been very helpful to us evolutionarily because they make decision-making easier in a complex environment, but they sometimes leads to strange or irrational choices in systematic ways that help us predict human behavior.
  7. The context: Land use change, climate change and the SDGs To achieve SDGs and climate targets, we need to change the ways in which we manage our lands: 9 billion people by 2050 to feed Agriculture drives 80% of deforestation Land use change is also responsible for 20% - 25% of climate change SDGs recognize these connections between environment and human development They also recognize that solutions to these problems vary across local contexts, and that they must be addressed in all countries – developed and developing
  8. Working in the region for the past 6 years, we have realized that key actors, such as CVC and the hydropower company Celsia share a common objective, which is conserve and restore watersheds of key hydrological importance in the region through and integrated watershed management approach. So we believe that instead of advancing isolated programs with limited impact, we should aim for collective initiatives that leverages each of the organization’s capacities and resources.   Celsia is one of the largest energy companies in Colombia with power generation plants in Colombia, Panamá, and Costa Rica and distributes energy to more than 500.000 customers in Colombia. Its main operations are located in Valle del Cauca where it operates 14 hydroelectric plants Celsia is a socially responsible company which has an established program named ‘ReverdeC’ through which they will invest 2 million dollars over the next 10 years to plant 10 million trees in Valle del Cauca’s watersheds and they are willing to incorporate this program and budget to this initiative.   We also have been advancing conversations with Wageningen University as prospective partner for knowledge management. Maybe AK can expand on the progress of these conversations.
  9. So now I want to add a bit of texture to our conversation by talking about how we can turn these principles of human motivation and decision-making into levers that we can use to actually influence choices and behavior.
  10. So now I want to add a bit of texture to our conversation by talking about how we can turn these principles of human motivation and decision-making into levers that we can use to actually influence choices and behavior.