This document provides information and tips for non-profits to participate in #GivingTuesday on December 3rd, 2013. Microsoft will provide $250,000 in matching funds for donations made to eligible GlobalGiving projects between 12:01 PM and 11:59 AM EST on December 3rd-4th, 2013. The matching funds will match donations dollar-for-dollar up to $1,000 per donor. Non-profits should promote their campaign through social media using hashtags like #GivingTuesday and set fundraising goals and communications plans to engage donors. GlobalGiving will also promote the campaign and notify non-profits when matching funds run out.

1. Let’s Get Prepared for
#GivingTuesday!
November 21st, 2013
Program Team, GlobalGiving Team

2. Agenda
 #GivingTuesday terms & conditions Recap
 GlobalGiving’s communication to you
 Microsoft communication plan for #GivingTuesday
 Successful Tips for Online Fundraising
 Resources from GlobalGiving
 Q&A

3. #GivingTuesday Terms &
Conditions Recap
 The #GivingTuesday campaign will begin December 3rd,
2013, at 12:00:01 PM (noon) EST and will end December
4th, 2013, at 11:59:59 AM EST, or when matching funds
run out.
 There are $250,000 available in matching funds from
Microsoft.
 Matching is applied at 100% for every $10 up to $1,000 per
donor per project.
 Both projects and microprojects are eligible for matching.
 Only online donations (via credit card or PayPal) are
eligible for matching.

4. #GivingTuesday Terms &
Conditions Recap
 Donations made by gift card, check, or text-to-give are not
eligible for matching funds.
 All donations through GlobalGiving’s platform will be
matched while the funds are available .
 Projects participating in #GivingTuesday are not eligible for
GlobalGiving’s Year-End Campaign.
 We encourage you to get donations in early because
matching funds are likely to run out before the end of the
matching period.

5. Leaderboard Image

6. Project Page Image

7. Communication Plan on
#GivingTuesday from
GlobalGiving
 By December 2nd – Email reminders will be sent to all eligible
Project Leaders
 December 3rd – When matching funds run out, leaderboard
and project’s page banner will indicate that donations from
that point will not be matched. We will also announce when
the campaign ends in our Facebook group (GlobalGiving
Project Leaders Group).

8. How to promote
#GivingTuesday
Social Media
• Use “#GivingTuesday” and “#YouthSpark” in
twitter/Facebook to spread awareness of the campaign
• Posts should have a clear call to action and demonstrate
impact of that action
• Microsoft will re-tweet and re-post to help amplify
Rally your supporters!
• Set up a good old fashioned phone bank and ask donors
to give as soon as the matching begins
• Provide your staff, volunteers, and board members with
a template mail they can send on #GivingTuesday

9. Sample posts
December 3 (after noon Eastern)
 Twitter: Be a #GivingHero for @cascadescience this
#GivingTuesday & @msftcitizenship will match your donation!
http://spr.ly/GTGH #YouthSpark
 Facebook: Inspiring passion for science must happen at a
formative age so a child’s curiosity can fuel a life-long pursuit
of knowledge. If you agree, donate TODAY to our
#GivingTuesday #YouthSpark campaign & Microsoft will match
your donation!: http://spr.ly/GTGH
*Insert your own mission and org where highlighted.

10. Microsoft’s Promotional Plan
Around #GivingTuesday
 Raising broad consumer awareness through November’s
Giving Heroes Campaign across Microsoft social media
channels:
http://www.globalgiving.org/youthspark/heroes/
 Promotion through Microsoft-owned channels
• Microsoft retail stores – gift card give-aways
• Skype – call to action in advertisements
 Paid Facebook advertising
 Employee Giving
 Integrated PR strategy

11. Sample posts
December 4 (before 11:59 a.m. Eastern)
 Twitter: Double your power! Donate to #YouthSpark
#GivingTuesday by 11:59am ET & @msftcitizenship will match
your donation: http://spr.ly/GTGH
 Facebook: Still time to be a #GivingHero! Help us inspire a
child’s life-long passion for science by donating to our
#YouthSpark #GivingHero campaign by 11:59 a.m. Eastern and
double your giving power with a match by Microsoft:
http://spr.ly/GTGH
*Insert your own mission and org where highlighted.

12. Successful Fundraising Tips
1.
Set Goals
Your communication strategy: How many people do you want to
reach? How will you reach them? Social media? Email? Did you
consider calling your major donors?
How much funding does your organization want to raise during the
holiday season?
Who does your organization need to help you reach your goals? For
example, will your organization need to enlist volunteers, Board
Members, and/or former interns?
2.
Create a Communications Calendar

Put together a communications timeline focusing on dates of
communication (the day before, the day of, etc.) and type (for
example email or phone)

13. Successful Fundraising Tips
3. Develop your messaging
 Have communication ready and set to send and implement. Make sure
you communicate the correct terms and conditions with your donor
base. Provide messaging to those helping you fundraise, by creating
template emails and social media tool-kit.
4. Remind your donors on the matching day
 Everyone is busy during the holiday season. It’s good to remind your
donors just in case!
5. Thank your donors!
 Encourage repeat donations by engaging with your donors positively
and proactively. Don’t forget to send thank you notes through your
Donation Manager on GlobalGiving!

14. Other Resources for You
Tools & Training Blog on GlobalGiving
 http://tools.blog.globalgiving.org/
One-on-one support calls
Email us to set up a call at
youthspark@globalgiving.org

15. Questions?
Email us at youthspark@globalgiving.org