Bermuda Tourism Authority Chief Product and Experiences Development Officer Pat Phillip-Fairn explains the island's position as a premier sport and adventure destination in 2017,

1. Year of Sport & Adventure
Tourism
2017

2. More than half of all leisure air arrivals were
under 45 years old
0-44
52%
45+
48%
2016 Age
0-44
47%
45+
53%
2015 Age
Younger Visitors 2016

3. 2016 Leisure Air Visitor - Age
3
AGE 2015 2016 # CHG YOY % CHG YOY
0 - 17 17K 19K 2K 15%
18 - 24 8K 11K 2K 25%
25 - 34 20K 29K 9K 44%
35 - 44 21K 26K 5K 24%
45 - 54 28K 30K 2K 8%
55 - 64 26K 28K 2K 8%
OVER 65 19K 21K 2K 9%
TOTAL 140,087 164,321 24,234 17%

4. Attracting Younger Visitors
• Implemented aggressive Sports Tourism strategy to grow visitation in the
shoulder season (Nov – Mar)
– Training camps
– Sporting events
• Over a dozen sports teams have selected Bermuda for spring training under BTA
partnership with National Sports Centre

5. Shoulder Season Group
Business
SPORTS TRAINING CAMPS
2016
• St. Andrews College Swimming & Soccer (Nov)
• Germantown Academy Swimming & Diving (Dec)
• Indiana University Swimming (Dec)
• Danish Olympic Swimming (Jan)
2017
• Tabor Academy Sailing (Mar)
• St. Andrews Swimming & Soccer (Nov)
• Florida State University Swimming (Dec)
• Germantown Academy Swimming & Diving (Dec)
• Calvin University Swimming (Dec)

6. Sports Tourism Calendar
SPORTS TOURISM EVENTS ADD VOLUME DURING THE SHOULDER SEASON

7. AC35 Race
Calendar
• Tall Ships Regatta
• Antigua Bermuda Race
• Celebration Zones
• Bermuda Carnival
PLUS ANCILLARY EVENTS

8. 2017 Tourism Experiences
• More than 3,600 visiting athletes & 19,600 room nights generated from sports in
2016
• More than $607,000 allocated to 38 approved tourism experiences for 2017, under
BTA Experiences Investment Process

9. Storytelling

10. MARKETING
PR Wins in Sport & Adventure

11. New Brand Partnership Opportunities

12. Marketing

13. Sales
Effort
SELLING TO OUR
STRENGTHS
• Temperate climate
• Proximity
• Shoulder season Rates
• National Sports Centre
facilities
• Sport & Adventure
identity

14. Events

15. MARQUEE
ITUAC35
Home to world’s premier international
sailing event
Future home of triathlon world series
events over three years

16. Existing Events Grow
Nautical
New Events
• RC44
• M32 Winter Series
• Viper 640 Championship
• Oyster Regatta
• Antigua Bermuda Race
• Amlin Moth Regatta
• Marion Bermuda Race
• Newport Bermuda Race

17. ITU World
Triathlon
Series
• 2018
• 2019
• 2020

18. ITU World Series

19. Shoulder Season Home-grown
Ideas
TRIPLE CHALLENGE RACE WEEKEND RAIL TRAIL
• Aligned with sport & adventure
• Estimate 100% visitor increase over
2016
• 1,000+ visitors in 2017
• 11% visitor increase over 2016
• Modernize, enhance user experience
• Inspire Entrepreneurial activity

20. 2017 Rail Trail Plan
• Two shoulder season events
• Refine year-round opportunities
• Inspire entrepreneurial activity
• Modernize the asset
#RailTrailBDA

21. Sports Training

22. NATIONAL SPORTS CENTRE
DIVINGRUGBY
SWIMMINGLACROSSE
National Sports Centre Partnership
Aerial Re Rugby 7s
Fairleigh Dickinson
University
King of De Rock
Tournament
Germantown
Academy
Indiana University
SwimMac Carolina

23. Further Growth
SAIL TRAINING SWIM TRAINING
March 2017 December 2017

24. Opportunities for Stakeholders

25. Transport & ExcursionsRestaurants & Hotels
Flanagan's Irish Pub
Grotto Bay Resort
Coco Reef
Fairmont Southampton
GAR Transport
Titan Express
Dolphin Quest

26. Residents with sports ties around the
world work with the BTA to bring it
home for the local economy.
Bring It Home

27. In 2017 the BTA will look to register tourism
stakeholders willing to cater to a growing sport and
adventure travel segment, particularly during the
shoulder season.
Call To Action
Daniel Johnson
Djohnson@bermudatourism.com
441-279-5597