1150 tom acmasocmediaroadmap2011
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Social media lessons learned from 16 months on the front line. Key lessons include going where crowds are on platforms like Facebook and Twitter, giving users what they want when and how they want it through an engaging experience, and ensuring content is useful and meets real user needs. Continued focus on building presence on front line apps, riding news waves, and finding opportunities for real-life engagement will help drive participation beyond digital elites.
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1150 tom acmasocmediaroadmap2011
- 1. Social Media:lessons from the front line
- 2. Today The Road So Far Lessons Learnt
- 5. Me
- 8. Sixteen months --the Road So Far
- 10. Go where the crowds are
- 11. Give them what they want
- 12. When and where they want it
- 14. User centric
- 15. Authentic and RealOur Principles
- 16. No More Department Store Thinking Nor Digital White Elephants!
- 19. acma.gov.au Go to Where the Crowd Is
- 20. Old Idea Newer Idea
- 21. USER ENGAGEMENT Users want it however, wherever, whenever
- 22. It is Not About the Technology
- 23. Targeted Content
- 24. Based on real needs and wants I Want To Be An Astronaut
- 25. And an engaging user experience CREATING THE VALUE
- 26. Beautifully Designed Useful, Delightful and Surprising
- 27. A Journey to a New Destination
- 28. Game Plan Establish Presence and learn the web 2.0 way 85 application accounts
- 29. Front line apps
- 30. Social in Social
- 33. Lessons Learnt
- 34. Go to where the crowd is Not everyone wants to engage!
- 35. Facebook.oz = 97 % of social networking
- 36. Twitter: powerful channel to influential's
- 37. Ride the news wave
- 38. Real events are still powerful
- 39. Look for real life opportunities
- 40. Usual publishing rules apply
- 41. Images Work
- 42. Where to from here
- 43. Web as a platform
- 44. Customer platform services Think of your social universe Segments CRM Customer analytics and intelligence Government Social Citizens Industry Influential's Case management Media ingestion, assembly and repurposing Authentication Membership Campaign management visits Federated search campaigns Reputation sentiment Enterprise repositories Events Customer touch points publishing feeds Self-serve websites mobile chat Social media email
- 45. Direct marketing meets social networks = Social CRM
- 46. How do we get real participation?
- 47. Digital elites talking to each other?
- 48. Arab Spring
- 49. Vodafail
- 50. Gov 2.0 is a one way trip
Editor's Notes
- -Oversees Communications and Media-Television, Radio, Telephones, Mobile, Wireless, (some)Internet, Spam, Do not Call- Content, network, spectrum, consumer protection, cyber safety
- Useful Apps for building broader engagementGo to where the fish are.
- Very flexible and powerful publishing platform. Widely used in UK AND US
- Used a framework called Platform Pro Very flexible designExploits the massive innovation that is wordpressVery integrated with web 2 Reliable and easy to configureBeta gave permission to innovate
- Three comments
- Has become very popular for
- Think of your Social Universe?
- A social media success story
- Another local success story