1.
Recruitment Marketing Inside-Out
Ami Price-Gagnon, ATB Financial

2.
Core position: We are THE place to work for hungry,
innovative connectors who believe they can create
happiness through exceptional customer service. We will
support your personal equity as you grow into the whole
you, including your wellness, personal, professional,
experiential, and spiritual development.
To
make
a
difference
through
exceptional
customer
service
Growth,
recognition,
wellness,
workplace
2.0,
community,
etc
We
all
connect
and
collaborate
to
reach
common
goals
Hunger,
more
than
a
bank,
innovate,
challenge,
current
The
ATBs The
Whole You Team
ATBTransform
Banking

3.
The stories
The tools
The result

4.
Screening Onboarding Infusions Recognition
Growth

5.
Of course we all know you
“An elderly man who regularly visited his ATB branch was losing mobility in his
hands. Every time he made his signature it was long and painful, but he was
proud to be independent. I wanted to offer help, but knew it would embarrass or
offend him, so instead I told him that his initials would also work. He responded,
“it’s because you all know me, right?”. Now he is even more proud to be a
regular and he can sign papers quickly on his own.”
You’re a pioneer!
“When we first got our U.S. MasterCards I knew a customer who would want one
immediately, and they were one of the first. However, after I sold it and looked
for answers to their many questions, I realized that we didn’t have the answers
to every scenario yet. They had a trip to Vegas coming up immediately, so I
decided to make them the pioneers of the MasterCard. They tried a variety of
charges and scenarios, and I waived any fees that came from it. I recorded the
results to understand how the new U.S. MasterCard worked for the next
customers who wanted one.”

6.
Let’s Chat!
Ami Price-Gagnon
on LinkedIn