Sharing the Vision: 5 Employee Engagement Strategies from Glassdoor Best Places to Work Winners

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5 Employee Engagement Strategies
From Best Places to Work Winners

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Lisa Holden
Employer Engagement Manager at Glassdoor
Lisa.Holden@Glassdoor.com
Featured Speaker

Happier, more content employees do better work and
increase productivity at your organization.
Why Employee Engagement Matters

Opower Response
Dec 8, 2014 – Employer Brand Manager
Thanks for the review and diving into our company culture. It’s nice to hear you
are feeling this way – and you are right about the conference rooms! Good
thing we’re heading to a much larger office space in May. Less
69%
Why Employee Engagement Matters
of Glassdoor members agree their
perception of a company improves after
seeing an employer respond to a review

5 Employment Engagement Strategies

Strategy #1
Share the Vision

Strategy #1: Share the Vision
of highly engaged employees believe they
can positively impact the quality of their
organization’s products, compared with only
31% of the disengaged
84%

Case Study: CARFAX
Ensures that every contributor at the company
shares in the company’s overall vision
#34 on Glassdoor’s 2015 Best Small and
Medium Companies to Work for List

Case Study: CARFAX
CARFAX boasts a group of highly trained players,
all with clear roles and responsibilities

Action Plan
Company-Wide Huddles
Include:
CEO Q&A
Company Success Metrics
Roadmap to Getting There

say that it’s important to
work for a company that
embraces transparency
96%of job seekers

Strategy #2
Solicit Feedback

Strategy #2: Solicit Feedback
68%of consumers
trust reviews more when they
see both good and bad reviews

Case Study: Intacct
Leverages employee feedback to help them
refine this strategy as they continue to grow

Action Plan
Let Voices Be Heard

Checklist for Encouraging Employee Feedback
Get recruiters to include a “Check us out on Glassdoor!”
badge with their email signatures
Ask new hires to submit reviews after their onboarding
Send company-wide emails encouraging employees
to offer feedback
Place signs and stickers around the office,
encouraging employees to “let their voice
be heard”
Communicate during team meetings that
you would like to hear from employees

Strategy #3
Listen to Employees

Strategy #3: Listen to Employees
of Best Place to Work winning
companies use Glassdoor reviews
to keep a real-time pulse on their
company’s culture
86%

Case Study: Zerve
Proud that their employee reviews come from
every team and every level of experience
within the company

Action Plan
Identify Key Trends
Based on Employee Feedback

Glassdoor Insights for Quick Assessment

Strategy #4
Respond to Feedback

Strategy #4: Respond to Feedback
of Best Places to Work winning
companies said that they respond
to reviews on Glassdoor.
55%

Case Study: Opower
On average, Opower responds to more than
90% of reviews, both negative and positive

Action Plan: Embrace. Share. Summarize.
1
2
3
Embrace Transparency
Share What Makes
You Unique
Get Executive Support
3 Steps to Make Your Company Stronger:

Strategy #5
Invest in Employees

Strategy #5: Invest in Employees
increase profits by $2,400
per employee, per year
Increasing employee engagement investments by 10% can

Case Study: MediaMath
Invests much time and resources into
onboarding and training programs to meet
the needs of a growing global employee base

Action Plan: Promote From Within
202%
Companies with engaged employees,
outperform
those without engage employees by

3 Ways to Invest in Your Employees
1
2
3
Promote From Within
Give Out Company Stock
to Employees
Invest in Onboarding and
Training Programs

How Are Best Place to
Work Winners Selected?
Using employee feedback of course!
Combined with Glassdoor’s proprietary algorithm that looks at:
1
2
3
Quality of Reviews
Quantity of Reviews
Consistency of Reviews

Questions?
Lisa Holden
Lisa.Holden@Glassdoor.com

Sharing the Vision: 5 Employee Engagement Strategies from Glassdoor Best Places to Work Winners

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