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Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Job  Descriptions  
that  Land  You  Great  Hires
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Webinar  Tips  for  Attendees
• You  can  connect  to  audio  using  your  
computer’s  microphone  and  speakers.  
• Or,  you  may  select  “Use  Telephone”  
after  joining  the  Webinar.
• All  lines  will  be  muted  to  avoid  
background  noise.
• You  can  ask  questions  at  any  time  by  
typing  them  into  the  Questions  Pane.
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
#GDChat
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Featured  Speakers
Jason  Webster
Enterprise  Sales  Manager
at  Glassdoor
linkedin.com/in/jasonwebster99
@worldwidejweb
Jennifer  Slaski
Executive  Director  of  Marketing  
Communications at  Spiceworks
linkedin.com/in/jenslaski
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Agenda
Customize  Descriptions  for  Specific  Roles
Appeal  to  Millennials
Mobile  Optimization
Realistic  Descriptions  to  Attract  Qualified  Candidates
Prevent  Buyer’s  Remorse
Highlight  Your  Employer  Brand
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Top  5  
considerations  
job  seekers  
take  into  
account  
before  
accepting  
a  job  offer:  
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Customize  Descriptions  
for  Specific  Roles
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Software  Engineers
78% of  software  engineers  say  the  top reason  they  would  leave  
their  job  is  salary  and  compensation  
48% of  female  software  engineers  are  likely  to  apply  to  a  
company  a  friend  recommended  
Customize  Descriptions  for  Specific  Roles
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
78%
94%
of  sales  professionals  
said  they  would  
accept  less  money  to  
work  at  a  company  
selling  something  
compelling
of  sales  professionals  
say  that  base  salary  
is  the  most  important  
element  of  the  
compensation  plan,  
while  62%  say  that  
commission  is
Sales  
Customize  Descriptions  for  Specific  Roles
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Appeal  to  Millennials
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Appeal  to  Millennials
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Appeal  to  Millennials
41%
of  Baby  Boomers  said  workers  should  
stay  with  an  employer  at  least  five  years  
before  looking  for  a  new  job  
Only  13%  of  Millennials  
agreed
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Appeal  to  Millennials
Around  70%
hear  about  
companies  
through  
friends  and  
job  boards
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Appeal  to  Millennials
80%  of  Millennials
look  for  people  and  
culture  fit  with  
employers
Culture Fit?
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Appeal  to  Millennials
• Career Growth
• Benefits
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Mobile  Optimization
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Mobile  Optimization
• Have  you  
tested  your  
own  site?
• Do  you  
know  what  
people  are  
seeing?
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Realistic  Descriptions  to  Attract  
Qualified  Candidates
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Realistic  Descriptions  to  Attract  
Qualified  Candidates
96%
of  candidates  say  it’s  
important  to  work  for  a  
company  that  embraces  
transparency
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Send  the  right
message  to  the  
right candidate  
at  the  right time
Realistic  Descriptions  to  Attract  
Qualified  Candidates
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Realistic  Descriptions  to  Attract  
Qualified  Candidates
• Leave  out  the  fluff
• Communicate  the  skills,  qualities,  and  values  
you  expect  from  a  person  in  this  role
• Address  your  culture
• Provide  the  less  glamorous  details,  too
• Leave  the  jobseeker  with  2-­3  takeaways
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Address  Your  Culture
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
What  is  the  work  
environment  like?
Is  it  casual  or  formal?
Does  it  require  you  to  
be  highly  
self-­sufficient  or  
collaborative?
Address  Your  Culture
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Address  Your  Culture:  add  visuals
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Address  Your  Culture:  add  visuals
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Address  Your  Culture:  
highlight  unique perks
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Address  Your  Culture:  
highlight  unique perks
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Address  Your  Culture:  
provide  less-­glamorous  details
What  is  a  day  
in  the  life  of  
this  job  really
like?
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Address  Your  Culture:  
make  them  say  “that’s  me!”
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Address  Your  Culture:  
write  it  like  you’d  say  it
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Address  Your  Culture:  
let  ‘em meet  their  future  team  mates
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Address  Your  Culture:  
introduce  them  to  your  company
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Prevent  Buyer’s  Remorse
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Prevent  Buyer’s  Remorse:  Prequalify
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Highlight  Your  Employer  Brand
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Highlight  Your  Employer  Brand
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Highlight  Your  Employer  Brand:  
Tell  Your  Story
More  Comprehension
Better  Understanding
Higher  Application  Rates
Quality  Candidates
Better  Cultural  Fit
Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
Questions?

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Job Descriptions That Land You Great Hires

  • 1. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Job  Descriptions   that  Land  You  Great  Hires
  • 2. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Webinar  Tips  for  Attendees • You  can  connect  to  audio  using  your   computer’s  microphone  and  speakers.   • Or,  you  may  select  “Use  Telephone”   after  joining  the  Webinar. • All  lines  will  be  muted  to  avoid   background  noise. • You  can  ask  questions  at  any  time  by   typing  them  into  the  Questions  Pane.
  • 3. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor #GDChat
  • 4. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Featured  Speakers Jason  Webster Enterprise  Sales  Manager at  Glassdoor linkedin.com/in/jasonwebster99 @worldwidejweb Jennifer  Slaski Executive  Director  of  Marketing   Communications at  Spiceworks linkedin.com/in/jenslaski
  • 5. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Agenda Customize  Descriptions  for  Specific  Roles Appeal  to  Millennials Mobile  Optimization Realistic  Descriptions  to  Attract  Qualified  Candidates Prevent  Buyer’s  Remorse Highlight  Your  Employer  Brand
  • 6. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor
  • 7. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Top  5   considerations   job  seekers   take  into   account   before   accepting   a  job  offer:  
  • 8. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Customize  Descriptions   for  Specific  Roles
  • 9. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Software  Engineers 78% of  software  engineers  say  the  top reason  they  would  leave   their  job  is  salary  and  compensation   48% of  female  software  engineers  are  likely  to  apply  to  a   company  a  friend  recommended   Customize  Descriptions  for  Specific  Roles
  • 10. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor 78% 94% of  sales  professionals   said  they  would   accept  less  money  to   work  at  a  company   selling  something   compelling of  sales  professionals   say  that  base  salary   is  the  most  important   element  of  the   compensation  plan,   while  62%  say  that   commission  is Sales   Customize  Descriptions  for  Specific  Roles
  • 11. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Appeal  to  Millennials
  • 12. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Appeal  to  Millennials
  • 13. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Appeal  to  Millennials 41% of  Baby  Boomers  said  workers  should   stay  with  an  employer  at  least  five  years   before  looking  for  a  new  job   Only  13%  of  Millennials   agreed
  • 14. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Appeal  to  Millennials Around  70% hear  about   companies   through   friends  and   job  boards
  • 15. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Appeal  to  Millennials 80%  of  Millennials look  for  people  and   culture  fit  with   employers Culture Fit?
  • 16. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Appeal  to  Millennials • Career Growth • Benefits
  • 17. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Mobile  Optimization
  • 18. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Mobile  Optimization • Have  you   tested  your   own  site? • Do  you   know  what   people  are   seeing?
  • 19. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Realistic  Descriptions  to  Attract   Qualified  Candidates
  • 20. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Realistic  Descriptions  to  Attract   Qualified  Candidates 96% of  candidates  say  it’s   important  to  work  for  a   company  that  embraces   transparency
  • 21. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Send  the  right message  to  the   right candidate   at  the  right time Realistic  Descriptions  to  Attract   Qualified  Candidates
  • 22. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Realistic  Descriptions  to  Attract   Qualified  Candidates • Leave  out  the  fluff • Communicate  the  skills,  qualities,  and  values   you  expect  from  a  person  in  this  role • Address  your  culture • Provide  the  less  glamorous  details,  too • Leave  the  jobseeker  with  2-­3  takeaways
  • 23. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Address  Your  Culture
  • 24. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor What  is  the  work   environment  like? Is  it  casual  or  formal? Does  it  require  you  to   be  highly   self-­sufficient  or   collaborative? Address  Your  Culture
  • 25. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Address  Your  Culture:  add  visuals
  • 26. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Address  Your  Culture:  add  visuals
  • 27. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Address  Your  Culture:   highlight  unique perks
  • 28. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Address  Your  Culture:   highlight  unique perks
  • 29. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Address  Your  Culture:   provide  less-­glamorous  details What  is  a  day   in  the  life  of   this  job  really like?
  • 30. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Address  Your  Culture:   make  them  say  “that’s  me!”
  • 31. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Address  Your  Culture:   write  it  like  you’d  say  it
  • 32. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Address  Your  Culture:   let  ‘em meet  their  future  team  mates
  • 33. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Address  Your  Culture:   introduce  them  to  your  company
  • 34. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Prevent  Buyer’s  Remorse
  • 35. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Prevent  Buyer’s  Remorse:  Prequalify
  • 36. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Highlight  Your  Employer  Brand
  • 37. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Highlight  Your  Employer  Brand
  • 38. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Highlight  Your  Employer  Brand:   Tell  Your  Story More  Comprehension Better  Understanding Higher  Application  Rates Quality  Candidates Better  Cultural  Fit
  • 39. Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015#Glassdoor Questions?