1-800 Contacts shares their strategy to responding to negative reviews on Glassdoor.

1. Telling Your Side of the Story:
How to Respond to Negative
Reviews on Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

2. Webinar Tips for Attende es
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

3. Featured S peaker
Lisa Holden
Employer Engagement
Manager at Glassdoor
Lisa.Holden@Glassdoor.com
Dale Jakins
Human Resources
Business Partner at 1-800
Contacts
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

4. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Agenda
§ Glassdoor Overview
§ How to Get Started
§ Who Should Respond?
§ How to Go About Responding
to a Negative Review?
§ 5 Tips to Responding to
Negative Reviews

5. A FREE Employer Account Can Help
Set Up
Company
Alerts
Invite
Colleagues
to Respond
Flag Reviews Monitor
Your
Reputation
Identify Areas
of
Improvement
Visit employers.glassdoor.com
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

6. Reviews On Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

7. Who Should Respond?
Anyone at
your company
who is in a position
to speak
on your behalf.
Examples: CEO, HR, PR or Marketing Professionals
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

8. How Often Should I Respond?
Responding
promptly builds
trust with
candidates.
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

9. Why Respond to a Negative Review?
of Glassdoor members read reviews
before speaking with a company or
person in charge of hiring.
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

10. Bad Reviews Are Good f or Business!
of consumers trust reviews
more when they see both
good and bad reviews.
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

11. 5 Tips to
Follow When
Responding
to Negative
Reviews
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

12. Tip #1: Be Professional
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

13. Responding to a Negative Review Shows that You Care
of consumers who experience a quick and
effective brand response on social media are
likely to recommend that brand to others.
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

14. Tip #2: Say Thank You
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

15. Saying Thank You Shows You Are Listening
of organizations suffer from
a deficit in recognition according
to a recent Bersin study.
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

16. Look at
Pros and
Cons in the
Employer
Center
Tip #3: Address Specific Issues
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

17. Nobody Is Perfect
Negative Reviews Provide the Opportunity for Authenticity
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18. Tip #4: Be Authentic
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19. Set Expectations Up Front by Being Authentic
of employees say new job realities
differ from expectations set during
the interview process.
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

20. Tip #5: Utilize Reviews
to Fix Problems
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21. Benefits of Responding t o Reviews
Find out more about
OpenCompany at
employers.glassdoor.com
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

22. 1-800 Contacts Case St u dy
Responding to Negative Reviews
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

23. Lisa Holden
lisa.holden@Glassdoor.com
@GDforEmployers
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor