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Going Beyond LinkedIn:
How Smart Recruiters Find Today’s Candidates

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Competencies Just Evolved.
Ensure Your Business Evolves Too

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THANK YOU
www.glassdoor.com

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For a PDF copy of the slides
used during this webcast,
click the “slide” button to the
right of the player.

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Today’s Moderator
Dan Fogel

6. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Get In Touch
Alison Hadden
Director of Product Marketing
Alison.Hadden@Glassdoor.com
@AlisonHadden
Kim Pope
VP, Recruitment Solutions at WilsonHCG
Kim.Pope@wilsonhcg.com

7. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Click to edit Master title styleClick to edit Master title style
Going
Beyond
LinkedIn
How Smart Recruiters Find Today’s Candidates

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Agenda
 What LinkedIn Delivers
 What Today’s Candidates Care About
 How to Bridge the Gap
 5 Strategies for Recruiting Beyond LinkedIn
– Get Creative With Search
– Get Involved Locally
– Find Next Generation Talent
– Use Your Resources and Optimize
– Get Social
 Questions?

9. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Why Do People
Use LinkedIn?
 To network
 To look for a job
 Marketing/communication
 Search for professional
talent

10. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Challenges
 Limited to business
professionals
 Many people aren’t
interested in finding a new
job or being contacted
 Limited information for
potential candidates to get
to know your company

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How do you
reach
EVERYONE
who is open to
a new job
opportunity?

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Reach Candidates Where They Are Researching Companies

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Today’s Candidates Seek Transparency and
Authenticity in their Job Search

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51%of new employees today
have buyer’s remorse

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Say reviews from
employees influence
their job decision95%

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69% of job seekers would not take a job with a
company that had a bad reputation...
Even if they were unemployed!

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How do you
influence job
seekers at the
point of career
decision?

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Building Trust Is Key

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“Woo” the Candidates

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Be Real and Get Your Employees Onboard

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Showcase Your Employer Value Proposition

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Amplify Your Message

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Expand Your Talent Pool Beyond LinkedIn’s Audience

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1.) Get Creative with Search

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2.) Get Involved Locally

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3.) Find the Next Generation of Talent

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4.) Use Your Resources & Optimize

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5.) Get Social
Networking and
Events
Highlight the good
on career site and
social media
Glassdoor
Profile
Twitter
Facebook
Career Sites

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Attract the Right Talent

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Find Today’s Candidates Where They Are Looking for Jobs
Non-Traditional Talent Is Not on LinkedIn

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Gain More Than Just the Employer’s Perspective

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Reach Candidates Where They Are

33. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Fastest Growing Recruitment Site
6Mcontent
300Kcompanies
15Mjobs
190countries
24Mmembers
the most trusted place for
today’s candidates to research
companies and search for jobs
-10%
0%
10%
20%
30%
40%
50%
60%
70%
Jan Feb Mar Apr May Jun
Monthly Traffic Growth

34. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
of Americans keep
their mobile devices
within reach 24/7.91%
40%of Glassdoor traffic
comes through mobile.

35. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
lower
cost per
hire
30%3x
more
influence over
candidates
at the
moment
they are
making
decisions
better
applicant
quality
2x
Reach the Right Fit Candidates

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1-800 Contacts Case Study
CHALLENGES
 Negative reviews
 Hiring technical employees in a very
competitive local market
 Profile on Glassdoor did not adequately
represent the company
“You are given the
real estate to present
your company well
at a low cost.”
- Rod Lacey
Director of Human Resources
Improved the applicant
quality by
5x!

37. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
RailInc Case Study
CHALLENGES
 Too many resumes to sift through
 Not advertising jobs to ideal candidates
 Brand presence was not strong enough
“Glassdoor is a no brainer
if you want to be in front of
where your candidates are
doing their homework.”
- Patrick O’Neil
Director of Corporate and Brand
Communities
page views on
their Glassdoor
page vs. LinkedIn
6x

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employers.glassdoor.com/gdsummit

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Questions?

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Get In Touch
Alison Hadden
Director of Product Marketing
Alison.Hadden@Glassdoor.com
@AlisonHadden
Kim Pope
VP, Recruitment Solutions at WilsonHCG
Kim.Pope@wilsonhcg.com

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THANK YOU
www.hci.org