Description: 2016 Glassdoor Summit Katie Burke, VP Culture & Experience at Hubspot – Culture as a Competitive Business Advantage https://www.youtube.com/watch?v=kT0ytbOI2mc

1. Katie Burke
VP of Culture & Experience!
HubSpot

3. We believe that culture is to recruiting
what product is to marketing.
(Customers are attracted to a great product;
Employees are attracted to a great culture.)
H A T T I P T O H U B S P O T C O - F O U N D E R
D H A R M E S H S H A H

4. When looking for
answers on how to
become a best place to
work, most people look
outside their org
instead of within it.

5. Fact:
Metrics and growth
go hand-in-hand.

6. But, how can we
measure culture?

7. • Employee Retention
• Glassdoor Ratings (Candidate & Employee)
• Employee Happiness
How We Measure Culture at HubSpot

8. Once upon a time, recruiters held all the power.
Today, the candidate is in control…

9. 75% of job seekers
consider an employer’s brand
before even applying for a job.

10. Put yourself in the candidate’s shoes:
How remarkable is your experience?

11. Culture isn’t
relegated to
your employee
experience.
CANDIDATE
EMPLOYEE
ALUMNI
CULTURE

12. Okay fine, but where the heck do
we start?

13. Want to know what
your employees think?
Ask them.

14. Write down what
matters.
Netflix wrote down the
things they expect in
people.

15. Don’t assume your
C Suite has the best
ideas on Culture
*Most of the time, the opposite is true

16. Talk regularly about what
isn’t working alongside
what is.
Introduce the Elephant in the Room

17. Many companies start
out being
exceptional.
As they grow, there is
a dark, powerful force
that pulls them
towards the average.
It’s your culture that fights the
temptation to be average

18. Make culture
an HR business
priority.

19. Humility
>
Hubris

20. Hire remarkably smart people who
are passionate about your mission and
care deeply about the people you
employ & the problems you solve.
Never compromise.
EVER.

21. @katieburkie
VP of Culture & Experience,
HubSpot
Learn more at hubspot.com/jobs