1. EMAIL MARKETING IS AN INCREDIBLY
POWERFUL MARKETING TOOL
Should be an integral part of the overall marketing
strategy of any business

2. 6 TIPS FOR THE BEST EMAIL
MARKETING CAMPAIGN

3. WHAT IS THE EMAIL MARKETING’S SECRET?
There are certain things you can do to improve the results
of your email marketing campaign

4. THE BEST MARKETING PRACTICES
 Make it Valuable
 Be Consistent
 Include a clear call to action
 Keep it simple and short
 Perform the highest quality

5. MAKE IT VALUABLE
Sending your customer an endless string of useless
information, will be forwarded to trash and marked as
spam immediately. Instead, to make sure that the content of
your emails is useful for your readers, offer something
valuable. There can be links to helpful articles, a few
valuable tips or coupons, interesting news about your new
product issues, or events, organized by your company.

6. BE CONSISTENT
If you really want to reach your customers and create your
brand image, you need to be consistent in your e-mail
efforts. Do not just send a e-mail disorganized, spamming
your potential customers with useless and irrelevant
information. It is better to create an organized editorial
calendar, in order to build a regular newsletter. Once such a
newsletter, has been created, it can be send at least weekly.

7. INCLUDE A CLEAR CALL TO ACTION
It is a fact that people do what they say. Instead of hoping
that your prospects will take action, tell them! Whatever
the purpose of your e-mail address is, whether to sell a new
product or service to get people to sign up for an event or
webinar, use action words like "click here to buy now" or
"signed today," to encourage your readers to this goal.

8. KEEP IT SIMPLE AND SHORT
Nobody wants to spend their time to reading unexpected
unfamiliar email. Creating an email marketing campaign,
will catch your potential customer’s attention. So , make
your content concise and clear for anybody to read and
most important short. Try to explain your point in 2-3
sentences. Keep in mind that the majority of readers look
only at the first or second sentences

9. PERFORM THE HIGHEST QUALITY
Explain what the best you think your customer will be
interested to the most.

10. KEEP IT COMPATIBLE
There are so many different operating systems and
devices. No one knows what and how to retrieve and
read. E-mail make sure you make your email acceptable
within the most popular email services. Try to keep your
content without pictures, as many programs
automatically disable this option.

11. TAKE A LOOK AT THE FOLLOWING EXAMPLES:
 Example 1. Invitation Email
 Example 2: Conformation email

12. EXAMPLE 1. INVITATION EMAIL
We invite you to visit our unique business platform, which
allows you
 Open your own branded online store
 Increase your brand recognition, by being integrated with a
community network
 Run Daily Coupons promotions
 Create professional business profile
 Optimize professional search engines
 Increase social awareness, by creating intelligent social media
marketing
SIGN UP (“Call To Action button”)
Please proceed to the following link www.glabex.com

13. EXAMPLE 2: CONFORMATION EMAIL
Thanks for joining Glabex.
You have successfully signed up.
We've automatically generated the following Glabex username for you:
Username: Alen.R
You can change your username and password by going to your profile
settings.
Now the fun part – Sign in to Glabex and get started!
Enjoy,
Glabex

14. THESE SIMPLE TIPS WILL HELP YOU MASTER THIS
EMAIL MARKETING TECHNIQUES AND REMOVE THE
MYSTERY OF GREAT EMAIL MARKETING
CAMPAIGNS, YOU CAN TURN YOUR MEDIOCRE
MARKETING CAMPAIGNS AND E-MAIL INTO A
DYNAMIC REVENUE-GENERATING MACHINE.