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SCUDERIA FERRARI
ON SOCIAL MEDIA
TODAY
3’800’000 Followers
1’200’000 Followers
435’000 Followers
COMPETITORS
ON SOCIAL MEDIA
LIKES TO THE PAGE: 89.848.304 / 3.829.856
POSTS: 10,67 / 0,86
LIKES: 1.164.047 / 8.624
SHARES: 40.974 / 385
COMMENTS: 8.737 / 86
FOLLOWERS: 16.639.908 / 1.202.572
TWEETS: 42,15 / 1
LIKES: 34.841 / 474
RETWEETS: 17.683 / 213
FOLLOWERS: 27.378.726 / 436.374
POSTS: 7,93 / 0,40
LIKES: 3.050.711 / 5426
COMMENTS: 11.228 / 20
EXISTING ACCOUNT / NO ACCOUNT
LIKES TO THE PAGE: 86.590.984 / 3.829.856
POSTS: 5,14 / 0,86
LIKES: 517.975 / 8.624
SHARES: 11.641 / 385
COMMENTS: 8.007 / 86
FOLLOWERS: 18.056.558 / 1.202.572
TWEETS: 11,93 / 1
LIKES: 12.797 / 474
RETWEETS: 7.956 / 213
FOLLOWERS: 25.087.802 / 436.374
POSTS: 1,21 / 0,40
LIKES: 552.900 / 5426
COMMENTS: 5.451 / 20
EXISTING ACCOUNT / NO ACCOUNT
LIKES TO THE PAGE: 67.755.083 / 3.829.856
POSTS: 6,64 / 0,86
LIKES:472.538 / 8.624
SHARES: 14.206 / 385
COMMENTI: 13.147 / 86
FOLLOWERS: 6.836.482 / 1.202.572
TWEETS: 17,5 / 1
LIKES: 20.188 / 474
RETWEETS: 19.856 / 213
FOLLOWERS: 8.969.418 / 436.374
POSTS: 3,86 / 0,40
LIKES: 641.920 / 5426
COMMENTS: 8.196 / 20
EXISTING ACCOUNT / NO ACCOUNT
LIKES TO THE PAGE: 8.196.031 / 3.829.856
POSTS: 8,76 / 0,86
LIKES: 62.855 / 8.624
SHARES: 4.733 / 385
COMMENTS: 2.921 / 86
FOLLOWERS: 1.570.066 / 1.202.572
TWEETS: 17,6 / 1
LIKES: 5.794 / 474
RETWEETS: 2.637 / 213
FOLLOWERS: 1.537.265 / 436.374
POSTS: 2,93 / 0,40
LIKES: 88.238 / 5426
COMMENTS: 1.265 / 20
EXISTING ACCOUNT / NO ACCOUNT
LIKES TO THE PAGE: 10.729.693 / 3.829.856
POSTS: 1,71 / 0,86
LIKES: 6.795 / 8.624
SHARESI: 374 / 385
COMMENTS: 77 / 86
FOLLOWERS: 1.294.503 / 1.202.572
TWEETS: 2,62 / 1
LIKES: 494 / 474
RETWEETS: 249 / 213
FOLLOWERS: 783.965 / 436.374
POSTS: 2,23 / 0,40
LIKES: 22.648 / 5426
COMMENTS: 46 / 20
NO ACCOUNT / NO ACCOUNT
HIGHLIGHTS
GROWTH: 0,33%
Mercedes has a 0,37% on the
same period.
Every post is liked by
1 follower every 353.
Barcelona has 1/819 .
Every post is shared by
1 follower every 8’500.
Dallas has 1/17’300.
HIGHLIGHTS
GROWTH: 4,5%
Mercedes has a 3,07% on the
same period.
Dallas and Barcelona post more
contents during matchday. On
the other hand Ferrari never
posts in two consecutive days.
Every post is liked by
1 follower every 30.
Mercedes has 1/74.
.
HIGHLIGHTS
GROWTH: 0,57%
Mercedes has a 0,87% on the
same period while Dallas has
1,18%
Retweets: 1/5600
Dallas has 1/1150
It should be the official channel
for breaking news and updates.
STRATEGY
1. Programmation
2. Specific contents for specific socialS
3. Follow the trend
ENGAGEMENTCREATE
FLASHMOB
FERRARI PREMIERE
#FEELFERRARI
REALIZED BY:
VincenzoCaccavale
MarioFiumara
RiccardoNova
GiuseppePappini
AndreaRubiolo
AndreaScialè
FrancescoSottile
GretaSpagnulo
AlessandraTarantani
FilippoTarducci
TommasoTartarini
PierfilippoTomei
AlbertoTrincucci
TommasoTurci
MaurizioVacca
AntonioVallelonga

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