A Startup is an amazing but challenging journey and you better get a good partner. Bizspark is the one. You need to focus on your product not infrastructure. Windows Azure's cloud services, websites and VMs can handle it for you.

1. Instant Web development for creative professionals
Microsoft .netCampus 2013 - BizSpark Section
Giuliano Iacobelli
giuliano.iacobelli@stamplay.com
http://www.stamplay.com

2. Me
Software Engineer. 29yrs old.
Co-founder at Stamplay
Me

3. Platforms for
Promotions Ad Hoc
Campaigns
System
integrators
Social media
Digital PR Adv
Agencies Outsourcing
Software
houses
Web Agencies
Facebook
Marketing
OUR BUSINESS
OPPORTUNITY
Online marketing campaigns require software. Many solutions have emerged especially in the area of
Facebook Marketing and of online promotions. But communication agencies need to design ad hoc
campaigns for their clients and continue to outsource the development of many web applications.
Problem

4. From..
+ =
Not in budget
an
e r thed
lowpect
S x
e
Web Designer Web developer Social marketing campaign
Solution

5. ..to
PERS
E VELO D
NO DLLOWE
A
+ =
Web Designer A platform for Cool
faster, safer, cheaper social marketing mampaigns
web development
and management
Solution

6. IFTTT+for+Web+Apps
ON
NEW VIDEO
Fully customizable
FROM USER
{js}
VIDEO
FRONT END
EMAIL STATUS
DO
TWEET BACK END
SEND
CONFIRMATION Generated
CALL CART EMAIL automagically
Users and Bricks + Events = Web App
Instant Web Development for Creative Professionals
Technology

7. Designers
have full control
on the user experience
and do not need to learn
new technologies.
FRONT END
BUSINESS LOGIC
Designing an application No more developers, A fully featured back-end
is like playing with Lego. misunderstandings, and a rock-solid platform
No specifications nor delays and bugs. to manage and run
misunderstandings. the applications.
Design Application Development Production
Stamplay delivers significant value to web designers:
we speed up and simplify the process from design to production
and dramatically reduce costs of web development.
Value

8. Pause+for+a+commercial+;P
click%to%see%the%video

9. Looks+nice+and+fun+uh?

10. So+much+work+behind+it

11. So+many+pitches

12. So+many+rejects

13. You+can+feel+lost.

14. You+beDer+get+some+help

15. Get%free%subscrip3on%to%MSDN%Subscrip3on%
for%Microso9%So9ware%&%Tools
Access%to%Windows%Azure
Access%to%several%network%partners%
Incubators,%investors,%advisers%and%government%organiza3ons%
around%the%globe.
Technical%support%and%training%from%Microso9

16. Building+the+product

17. Usual+quesIons
• #%of%users?%%A9er%1%month?%6%months?%1%yr?%%
• Capacity?%%Servers?%%Bandwidth?%Storage?
• How%do%you%scale%up%or%down%over%3me?
• How%can%you%handle%peak%loads?
• How%do%you%provide%high%availability?
• What%are%the%upfront%capital%costs?
• How%quickly%can%you%go%live?
• How%do%you%reduce%your%opera3ons%costs?

18. Cloud+compuIng+paDerns
On and Off
Compute
Inactivity
On & off workloads (e.g. batch job). Over
Period provisioned capacity is wasted
Time to market can be cumbersome
Growing Fast
Compute
Successful services needs to grow/scale Keeping up w/
growth is big IT challenge Cannot provision hardware
fast enough
Unpredictable Bursting
Compute
Unexpected/unplanned peak in demand
Sudden spike impacts performance
Can’t over provision for extreme cases
Predictable Bursting
Compute
Services with micro seasonality trends
Peaks due to periodic increased demand
IT complexity and wasted capacity

19. So+many+targets
• Reduce%capital%&%opera3ons%costs
• Simplify%applica3on%deployment%&%management%
• Applica3on%&%infrastructure%flexibility
• Simplify%scaling%to%internet%scale
• Cost%effec3vely%handle%peak%loads
• Focus%on%new%func3onality%&%not%infrastructure

20. And+you+dont+want+to+end+
up+like+this

21. Introucing+Windows+Azure

22. Just+care+about+the+product..
Windows Azure
Web
Your Datacenter Virtual Machines Cloud Services
Sites
Applications Applications Applications Applications
Data Data Data Data
Firewall Firewall Rules Firewall Rules
Network Virtual Network Virtual Network
O/S O/S
Virtualization
Hardware
Focus on the Application

23. A+soluIon+for+every+need
Cloud+Services Websites
Virtual+machines
Windows%Server%&% Build%Infinitely%Scalable% Build%ASP%.NET,%
Linux Apps Node.js%or%PHP
Flexible%Workload% Rich%Mul3X3er% Deploy%in%seconds%
Support Architectures (FTP,%Git,%TFS)
Virtual%Private% Automated%App% Start%free,%scale%up%
Networking Management with%traffic

24. And+you’ll+be+plenty+
of+different+needs

25. Stamplay+on+Azure
STAMPLAY.COM
Websites EDITOR MARKETPLACE
Repository
Cloud(Services APP BUILDER
Virtual(machines APP
INSTANCE
APP
INSTANCE
APP
INSTANCE

26. Azure+Websites
A+closer+look

27. Build+with
/azure site --list platforms

28. Store+in
/azure site --list db
Microsoft ClearDB MongoLab

29. Develop+on
/azure site --list development
Windows Mac Linux

30. Deploy+with
/azure site --list deployments
Visual Studio Team Foundation Git
publishing Service

31. Giw+awesomeness
/azure site --git --help
• Deploy on push from local computer
• Deploy on push from GitHub
• Deploy on push from Codeplex

32. Start%Simple
Create new sites in seconds and manage and scale them easly.
Automatic load balancing and shared storage across instances
Scale out or up to reserved instances for improved performance and
scale

33. Start%Simple
Create new sites in seconds and manage and scale them easly.
Automatic load balancing and shared storage across instances
Scale out or up to reserved instances for improved performance and
scale
Code%Smart
Use ASP.NET, ASP, PHP, or Node.js. SQL Azure or MySQL databases
Start with open source apps. Develop with VS and WebMatrix
Supports any Web development tool on any platform (Windows, OSX,
Linux)

34. Start%Simple
Create new sites in seconds and manage and scale them easly.
Automatic load balancing and shared storage across instances
Scale out or up to reserved instances for improved performance and
scale
Code%Smart
Use ASP.NET, ASP, PHP, or Node.js. SQL Azure or MySQL databases
Start with open source apps. Develop with VS and WebMatrix
Supports any Web development tool on any platform (Windows, OSX,
Linux)
Go%Live
Rapid deployment for quick iteration and integrated source control
with Git. Built-in monitoring of perf and usage data
Quick access to request logs, failed requests diagnostics and
diagnostics

35. Total+control+of+your+assets

36. Even+if+you+come+from++the+dark+side

37. Big data Database Storage Traffic
Application
building Caching Messaging Identity
blocks
Media CDN Networking

38. DEMO?
PS: Microsoft Blue screen
demo effect is not
guaranteed ;-)

39. Thanks.
Giuliano%Iacobelli
http://facebook.com/giuliano.iacobelli
@giuliano84
giuliano.iacobelli@stamplay.com
http://giulianoiacobelli.com
Photo credits: 365 days of Stormtrooper