1.
Reliance

2.
Introduction
Reliance Group
Founded 1966
Founder Dhirubhai Ambani
Headquarters Mumbai, Maharashtra, India
Key people Mukesh Ambani , Anil Ambani
Products Crude oil, Natural
gas, Petrochemicals, Petroleum, Polyester, texti
les, Retail, Telecom

3.
Shri Dhirubhai H. Ambani
 Brought about
the equity cult in
India in the late
seventies
 Regarded as an
icon for enterprise
in India.
He epitomized
the spirit 'dare to
dream and learn
to excel'.

4.
“Our dreams have to be bigger.
Our ambitions higher. Our
commitment deeper. And our
efforts greater. This is my
dream for Reliance and for
India.“
-Dhirajlal Ambani.

5.
 Through sustainable
measures, create value
for the nation.
Vision  Enhance quality of life
across the entire socio-
economic spectrum .
 Help India to become a
global leader in the
domains where it
operates.

6.
Mission
 Create value for all stakeholders
 Grow through innovation
 Lead in good governance practices
 Use sustainability to drive product development and
 Enhance operational efficiencies
 Ensure energy security of the nation
 Foster rural prosperity

7.
Growth and success are based on
the ten core values of
• Care,
• Citizenship,
Values •
•
Fairness,
Honesty,
• Integrity,
• Purposefulness,
• Respect,
• Responsibility,
• Safety
• and Truth.

8.
Reliance Group
Major Group Companies are
Reliance Industries
Limited, including its subsidiaries
(Reliance Industrial Investments
and Holdings Ltd.; Reliance Middle
East DMCC (U.A.E.); Reliance
Netherlands B.V.; Reliance
Petroleum Limited; Reliance Retail
Limited; Reliance Strategic
Investments Limited; Reliance UK
Ltd. (50%); Reliance Ventures Ltd )
and Reliance Industrial
Infrastructure Limited

9.
Reliance Industries Limited
Mukesh Ambani Anil Ambani
 Head of the  Regrouped the
company's company's
petroleum, petroche telecommunications,
mical, and textiles energy, capital
finance, and other
operations, operations into a new
company

10.
Reliance Retail Limited (RRL)
 Reliance Retail Limited (RRL) is a subsidiary of
Reliance Industries Limited,
 RRL was set up in 2006 and marks the foray of
the Reliance Group into organized retail.

11.
Business Divisions

12.
Reliance Retail Limited (RRL)
Reliance Fresh Reliance Mart

13.
Reliance Retail Limited (RRL)
Reliance Timeout Reliance Footprints

14.
Reliance Retail Limited (RRL)
Reliance trends Reliance Jewels

15.
Reliance Retail Limited (RRL)
Reliance Wellness Reliance digital

16.
Growth through Value Creation

17.
Reliance Fresh
Industry: Retail
Type: Supermarket
Chairman & Managing Director:
Mukesh Ambani
First Outlet: Hyderabad( Banjara
Hills)
Founded: 30th October 2006
Headquarter: Mumbai
Area: 2000-4000 Sq. Ft

18.
Reliance Retail Stores
 RRL now  453 Reliance Fresh stores
operates 22 in over 45 towns and
different formats cities operational across
across India. India.
 Including the Reliance
Fresh stores the
company now operates
over 900 retail stores
across India.

19.
Reliance Fresh Store layout

20.
Supply chain management
Approaching farmers directly , there by
reducing procurement wastage.
 Better returns to Indian farmers and
manufacturers
Greater value for the Indian consumers

21.
Push and Pull strategies

22.
PUSH STRATEGY
Point of sale
displays.
 Special Displays.
 Catalogs and
brochure.
 Events.

23.
PULL STRATEGY
Coupons
Samples
Premium and gifts
Refunds/Rebates
POP advertisement.

24.
SWOT Analysis

25.
Strengths
Experienced Management team
Strong IT and Backend operations
Vertical Integration
Backward Integration
Good financial position
Brand Equity

26.
Weakness
Losses due to Joint ventures
Absence at Prime Locations
Limited Multi-Format
Presence.

27.
Opportunities
 Growing retail market
 Increasing buying power of Indian
consumers
 Many Untapped Markets in India

28.
Threats
• Increase in the operating
costs.
• Low Price Competition.
• Increasing competition.

29.
Private labels

30.
Reliance select
Superior Grade

31.
Reliance Value
Better value for Money

32.
Ketchup Honey

33.
Dust Tea Leaf Tea

34.
Instant coffee Filter coffee

35.
Vermicelli Instant Noodles

36.
Reliance Value Reliance select

37.
Basmati Rice Sona Masuri Rice

38.
Dry Fruits Reliance Value ,Dal

39.
Mango Drink Wheat Powder

40.
Dish wash Glass and Surface Cleaner

41.
c
Air freshener Dish wash

42.
Ear Buds Facial Tissue

43.
Education
Project –Kanyakelvani
Project –Jagruti
Dhirubhai Ambani Prostaham
Scheme
Mumbai Indians Education for all
intiative

44.
Community health care and
community development
 Project Drishti
 Project Balkalyan
 Project Hope
 PHC(Primary health care center)
 Reliance rural development Trust.

45.
Environment intiatives
 A zero garbage campaign.
 Solar micro wind combined system
 Green idea award scheme

46.
Acknowledging and supporting talent
 Real Heroes.
 Reliance Dhirubhai Ambani Undergraduate
scholarship fund.
 Reliance Foundation.
mission BIJ(Bharat India Bhojo)

47.
Reliance
Presented by
S.Giridhar
&
T .Suvarna.