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Reliance
Introduction   Reliance GroupFounded            1966Founder            Dhirubhai AmbaniHeadquarters Mumbai, Maharashtra, I...
Shri Dhirubhai H. Ambani Brought aboutthe equity cult inIndia in the lateseventies Regarded as anicon for enterprisein I...
“Our dreams have to be bigger.Our ambitions higher. Ourcommitment deeper. And ourefforts greater. This is mydream for Reli...
 Through sustainable           measures, create value           for the nation.Vision    Enhance quality of life        ...
Mission Create value for all stakeholders Grow through innovation Lead in good governance practices Use sustainability...
Growth and success are based on             the ten core values of         •   Care,         •    Citizenship,Values   •  ...
Reliance Group   Major Group Companies are   Reliance Industries   Limited, including its subsidiaries   (Reliance Industr...
Reliance Industries Limited Mukesh Ambani           Anil Ambani Head of the           Regrouped the companys            ...
Reliance Retail Limited (RRL) Reliance Retail Limited (RRL) is a subsidiary of Reliance Industries Limited, RRL was set ...
Business Divisions
Reliance Retail Limited (RRL)Reliance Fresh   Reliance Mart
Reliance Retail Limited (RRL)Reliance Timeout   Reliance Footprints
Reliance Retail Limited (RRL)Reliance trends   Reliance Jewels
Reliance Retail Limited (RRL)Reliance Wellness   Reliance digital
Growth through Value Creation
Reliance FreshIndustry: RetailType: SupermarketChairman & Managing Director:Mukesh AmbaniFirst Outlet: Hyderabad( Banj...
Reliance Retail Stores RRL now             453 Reliance Fresh stores operates 22           in over 45 towns and differen...
Reliance Fresh Store layout
Supply chain managementApproaching farmers directly , there by reducing procurement wastage. Better returns to Indian fa...
Push and Pull strategies
PUSH STRATEGYPoint of sale displays. Special Displays. Catalogs and brochure. Events.
PULL STRATEGYCouponsSamplesPremium and giftsRefunds/RebatesPOP advertisement.
SWOT Analysis
StrengthsExperienced Management teamStrong IT and Backend operationsVertical IntegrationBackward IntegrationGood fina...
WeaknessLosses due to Joint venturesAbsence at Prime LocationsLimited Multi-Format Presence.
Opportunities Growing retail market Increasing buying power of Indian  consumers Many Untapped Markets in India
Threats    • Increase in the operating      costs.    • Low Price Competition.    • Increasing competition.
Private labels
Reliance selectSuperior Grade
Reliance Value Better value for Money
Ketchup   Honey
Dust Tea   Leaf Tea
Instant coffee   Filter coffee
Vermicelli   Instant Noodles
Reliance Value   Reliance select
Basmati Rice   Sona Masuri Rice
Dry Fruits   Reliance Value ,Dal
Mango Drink   Wheat Powder
Dish wash   Glass and Surface Cleaner
cAir freshener   Dish wash
Ear Buds   Facial Tissue
EducationProject –KanyakelvaniProject –JagrutiDhirubhai Ambani ProstahamSchemeMumbai Indians Education for allintiative
Community health care andcommunity development Project Drishti Project Balkalyan Project Hope PHC(Primary health care ...
Environment intiatives     A zero garbage campaign.     Solar micro wind combined system     Green idea award scheme
Acknowledging and supporting talent    Real Heroes.    Reliance Dhirubhai Ambani Undergraduate     scholarship fund.   ...
Reliance    Presented by    S.Giridhar         &    T .Suvarna.
Reliance presentation
Reliance presentation
Reliance presentation
Reliance presentation
Reliance presentation
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Reliance presentation

  1. 1. Reliance
  2. 2. Introduction Reliance GroupFounded 1966Founder Dhirubhai AmbaniHeadquarters Mumbai, Maharashtra, IndiaKey people Mukesh Ambani , Anil AmbaniProducts Crude oil, Natural gas, Petrochemicals, Petroleum, Polyester, texti les, Retail, Telecom
  3. 3. Shri Dhirubhai H. Ambani Brought aboutthe equity cult inIndia in the lateseventies Regarded as anicon for enterprisein India.He epitomizedthe spirit dare todream and learnto excel.
  4. 4. “Our dreams have to be bigger.Our ambitions higher. Ourcommitment deeper. And ourefforts greater. This is mydream for Reliance and forIndia.“ -Dhirajlal Ambani.
  5. 5.  Through sustainable measures, create value for the nation.Vision  Enhance quality of life across the entire socio- economic spectrum .  Help India to become a global leader in the domains where it operates.
  6. 6. Mission Create value for all stakeholders Grow through innovation Lead in good governance practices Use sustainability to drive product development and Enhance operational efficiencies Ensure energy security of the nation Foster rural prosperity
  7. 7. Growth and success are based on the ten core values of • Care, • Citizenship,Values • • Fairness, Honesty, • Integrity, • Purposefulness, • Respect, • Responsibility, • Safety • and Truth.
  8. 8. Reliance Group Major Group Companies are Reliance Industries Limited, including its subsidiaries (Reliance Industrial Investments and Holdings Ltd.; Reliance Middle East DMCC (U.A.E.); Reliance Netherlands B.V.; Reliance Petroleum Limited; Reliance Retail Limited; Reliance Strategic Investments Limited; Reliance UK Ltd. (50%); Reliance Ventures Ltd ) and Reliance Industrial Infrastructure Limited
  9. 9. Reliance Industries Limited Mukesh Ambani Anil Ambani Head of the  Regrouped the companys companys petroleum, petroche telecommunications, mical, and textiles energy, capital finance, and other operations, operations into a new company
  10. 10. Reliance Retail Limited (RRL) Reliance Retail Limited (RRL) is a subsidiary of Reliance Industries Limited, RRL was set up in 2006 and marks the foray of the Reliance Group into organized retail.
  11. 11. Business Divisions
  12. 12. Reliance Retail Limited (RRL)Reliance Fresh Reliance Mart
  13. 13. Reliance Retail Limited (RRL)Reliance Timeout Reliance Footprints
  14. 14. Reliance Retail Limited (RRL)Reliance trends Reliance Jewels
  15. 15. Reliance Retail Limited (RRL)Reliance Wellness Reliance digital
  16. 16. Growth through Value Creation
  17. 17. Reliance FreshIndustry: RetailType: SupermarketChairman & Managing Director:Mukesh AmbaniFirst Outlet: Hyderabad( BanjaraHills)Founded: 30th October 2006Headquarter: MumbaiArea: 2000-4000 Sq. Ft
  18. 18. Reliance Retail Stores RRL now  453 Reliance Fresh stores operates 22 in over 45 towns and different formats cities operational across across India. India.  Including the Reliance Fresh stores the company now operates over 900 retail stores across India.
  19. 19. Reliance Fresh Store layout
  20. 20. Supply chain managementApproaching farmers directly , there by reducing procurement wastage. Better returns to Indian farmers and manufacturersGreater value for the Indian consumers
  21. 21. Push and Pull strategies
  22. 22. PUSH STRATEGYPoint of sale displays. Special Displays. Catalogs and brochure. Events.
  23. 23. PULL STRATEGYCouponsSamplesPremium and giftsRefunds/RebatesPOP advertisement.
  24. 24. SWOT Analysis
  25. 25. StrengthsExperienced Management teamStrong IT and Backend operationsVertical IntegrationBackward IntegrationGood financial positionBrand Equity
  26. 26. WeaknessLosses due to Joint venturesAbsence at Prime LocationsLimited Multi-Format Presence.
  27. 27. Opportunities Growing retail market Increasing buying power of Indian consumers Many Untapped Markets in India
  28. 28. Threats • Increase in the operating costs. • Low Price Competition. • Increasing competition.
  29. 29. Private labels
  30. 30. Reliance selectSuperior Grade
  31. 31. Reliance Value Better value for Money
  32. 32. Ketchup Honey
  33. 33. Dust Tea Leaf Tea
  34. 34. Instant coffee Filter coffee
  35. 35. Vermicelli Instant Noodles
  36. 36. Reliance Value Reliance select
  37. 37. Basmati Rice Sona Masuri Rice
  38. 38. Dry Fruits Reliance Value ,Dal
  39. 39. Mango Drink Wheat Powder
  40. 40. Dish wash Glass and Surface Cleaner
  41. 41. cAir freshener Dish wash
  42. 42. Ear Buds Facial Tissue
  43. 43. EducationProject –KanyakelvaniProject –JagrutiDhirubhai Ambani ProstahamSchemeMumbai Indians Education for allintiative
  44. 44. Community health care andcommunity development Project Drishti Project Balkalyan Project Hope PHC(Primary health care center) Reliance rural development Trust.
  45. 45. Environment intiatives  A zero garbage campaign.  Solar micro wind combined system  Green idea award scheme
  46. 46. Acknowledging and supporting talent  Real Heroes.  Reliance Dhirubhai Ambani Undergraduate scholarship fund.  Reliance Foundation. mission BIJ(Bharat India Bhojo)
  47. 47. Reliance Presented by S.Giridhar & T .Suvarna.
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