BD10 Multimedia and Web Design Principals of Design

1. Principals of
Design
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2. BalanceThe arrangement of elements
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3. Symmetrical
Elements are centered or evenly divided both vertically and horizontally
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Balance

4. Asymmetrical
Off-center alignment created with
an odd or mismatched
number of elements.
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Balance

5. Radial
The elements radiate
from or swirl in a circular
or spiral path.
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Balance

6. ContrastEmphasizing the difference between elements
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7. Unity/HarmonyAll of the design elements are consistent with each other in shape, style and color and
consistent with the overall message
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8. Scale/Proportion
The relationships between the sizes of various elements
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9. Dominance/
The focal point.
Emphasis

10. Design
These concepts will help you arrange elements and use design principles effectively
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Compositions

11. GridsThe use of columns/rows in design
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12. The Rule of ThirdsSplitting an image or design into thirds, so you end up with 9 equal sections
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13. Optical CenterThe spot the eye first sees when it encounters a page
slightly above and to the right of the actual center
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14. Z PatternThe pattern the eye follows when scanning a page.
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