Being on social media without a plan is a waste of time - you'll constantly be scrambling for content and it'll take ages to create. But what does "having a plan" mean, where do you start, where to find inspiration to create content & how do you maintain your social media calendar?
4. 2. Where to find inspiration & ideas
CURATING CONTENT
• add some value to the content
• www.stumbleupon.com AND www.scoop.it
• storify.com AND snip.ly
• lifehacker.com.au AND gizmodo.com.au
IMAGES
• Quirky, related to your niche, speaks louder than words
• Google images (consider copyright, creative commons)
• http://search.creativecommons.org/
• pixabay.com AND freedigitalphotos.net
1. Create a Social Media Content Calendar
000(download the template here www.maxedoutsolutions.com.au)
6. • pinterest.com/pin/498281146248243303/
• designschool.canva.com/blog/social-media-image-size/
• www.facebook.com/PagesSizesDimensions
CORRECTLY SIZED IMAGES
• canva.com – pre-sized templates, graphic elements
• picmonkey.com – image manipulation, filters, collages
• recitethis.com – inspirational quotes
• watermark.ws – add watermarks, does bulk images
• relaythat.com - content auto adjusts, perfect fit,
site-wide changes with style themes
ONLINE TOOLS
2. Where to find inspiration & ideas
7. 3. Fine line between different types of
content vs visual impact /psychology
• Create a “Purple Cow” - an image that stands out and breaks up the
Feed. Make readers stop scrolling and take notice of what’s posted
(Seth Godin, marketing guru)
Source:pixqbay.com
8. Source:pixqbay.com
• Individuals react well to images showing
smiling people – choose images with open
eyes & even a small display of teeth
• Be careful you understand the
message your image delivers
10. • Use the rule of thirds
• Invites the viewer to look
closer into the image
• Ideal for transparent
coloured boxes containing
text, watermarks, etc
Source:pixqbay.com
12. INFOGRAPHICS
• Make the complicated, uncomplicated
- A picture is worth a thousand words
• Don't try to include everything
- Strip away redundant data
- Concentrate on the key message
• Minimise words
- Communicate ideas with shapes, graphs,
diagrams and pictures
• Make it sharable
- Have a great headline, include social media buttons,
don't underestimate the value of humour
piktochart.com AND canva.com
17. 5. Your branding breadcrumbs
• Include your logo, company name, website url,
headshot, contact details
• What’s your tagline?
• Leverage hashtags, keywords, slogans, terminology
• Uniform colours, sizes, placements
– well known brand examples:
• dominos.com.au/
• plus.google.com/+DominosPizzaAustralia/posts
• facebook.com/DominosAustralia
• pinterest.com/dominos_aus/
• mcdonalds.com.au
• facebook.com/McDonaldsAU
• instagram.com/mcdonaldsau
• pinterest.com/mcdonalds
18. 6. Entice others to share your message
• Build your audience – Who is following you?
• What platform is your audience using?
• Mix and match the types of content
(video, polls/surveys, interviews, lists, tutorials, Q&A)
• Be aware of what trends and topics of interest
• Integrate a range of social media icons
• Ask questions & engage your audience
• Use trending hashtags, tag people and/or companies
• Thank your audience for sharing
• Monitor your post, reach & engagement analytics
- assists in judging what’s working,
- where to make changes,
- correct times to post
19. • When is the best time to post?
- Facebook (Business Page), Insights, Posts
- when YOUR audience was online the previous week
20. • When is the best time to post?
- Hover over a specific day to view that day’s data
Editor's Notes
Relevant to your niche
create social media images that people love to share
Sharing great images will boost your click-through rate (CTR) & reach
Relevant to your niche
create social media images that people love to share
Sharing great images will boost your click-through rate (CTR) & reach
Shows faces (preferably smiling faces!)
People are fascinated by people -- and the people we like best almost always SMILE.