3. Former Sales Manager and CEO of a plastic packaging
manufacturer in Australia.
Professional expertise in Cardboard & plastics both rigid and
flexibles.
NAVICo Global offers services in:
Insights, Trends, Ideas, Concepts
Packaging design, branding, marketing, Rapid Prototyping,
trademarks.
Pack-house automation, processing, post harvest technology.
8. Packaging technology
across different formats is
advancing and options for
packaging innovation are
vast.
Here are some examples of
the best of the best from
around the world:
9.
10.
11. Gone are the days when
packaging only served a strictly
functional purpose for protecting
fresh produce and for logistics
purposes.
12.
13. Today’s global trends in healthy snacking,
ready to eat foods, convenient Grab and
Go fruit and vegetables, together with kids’
healthy lunch boxes, are showing us that
the mission to capture the consumer’s
attention is only going to grow.
14.
15.
16.
17. Consumers’ appetite for branded products
is rolling over into the fresh produce world.
Customers know more about what they are
buying and its origins, and they have
increasing confidence in pre-packed
produce.
18.
19.
20.
21.
22.
23. Produce marketers need to engage with
their target audience, the consumers,
directly on social media platforms to drive
sales back into the retail stores.
Understanding who your target market is
and give them exactly what they want!
24.
25.
26.
27. Taking a holistic approach by
encompassing a strong concept, a
successful product launch and an
engaging social media presence will drive
sales growth and is paramount to success.