Mais conteúdo relacionado

Apresentações para você(20)


Similar a Digital transformation 101(20)



Digital transformation 101

  2. Agenda G 1.WHAT Is Digital Transformation? 2.WHO Is In Digital Transformation? 3.HOW Can You Do Digital Transformation?
  3. November 2015 MYTH What is digital transformation to you?
  4. November 2015 Merely involves IT department Solely benefits a few part of the company Too technical to understand Is a mindset --> leadership, adaptation and flexibility Can be apply for all departments Has great impact on business goals Digital Transformation: Myth vs. Truth
  5. 5 Digital Transformation: Myth vs. Truth Digital in "digital transformation" is an indication of speed and adaptability
  6. November 2015 HAVE YOU ADAPTED YET?
  7. November 2015 Digital Transformation has to manage change effectively as well as get people to embrace it. Although companies plan to spend $1.2 trillion on digital transformation in 2017, less than half of IT decision makers are extremely confident in their organization’s ability to achieve the vision Many of the roadblocks relate to organizational structure and culture. $ are confident in their organization’s ability to achieve the vision 44% IT decision makers Digital Transformation: Myth vs. Truth “Executing Digital Transformation,” March 2017 study by PointSource in 2017
  8. What Is Digital Transformation?
  9. What Is Digital Transformation? Digital transformation is the integration of digital technology in ALL areas of a business resulting in fundamental changes to how businesses operate & how they deliver value to customers.
  10. What Is Digital Transformation? Can you see the Difference? What will you choose? Digital Businesses Businesses Do Digital≠
  11. What Is Digital Transformation? Digital Businesses Outperform Businesses that Do Digital. B e c o m i n g a D i g i t a l B u s i n e s s r e q u i r e s i n f o r m e d l e a d e r s w h o c a n c r e a t e a s t r a t e g y u s i n g e v i d e n c e , l e a d t e a m s t o w o r k i n d i f f e r e n t w a y s , e d u c a t e t h e m s e l v e s a n d t h e i r p e e r s o n h o w t o a p p r o a c h c h a l l e n g e s u s i n g d a t a d r i v e n d e c i s i o n , m a k i n g a n d c r e a t e c o n s t a n t c y c l e s o f a g i l e , f o c u s e d i n n o v a t i o n Any business can be a Digital Business, whether the transition is gradual or a leap VISION STRATEGY CULTURE APPROACH
  12. Who Is In Digital Transformation? Customer Experience Operational Processes
  13. Transforming Customer Experience Simplify & enhance customer experience . TOP-LINE GROWTH 02 Capture your audience’s attention. Download this awesome diagram. CUSTOMER TOUCH POINT 03 Gain deep knowledge about our customer with online community & data CUSTOMER UNDERSTANDING 01
  14. Transforming Customer Experience – Customer Understanding • Study customer in depth with analytic capability • Specify and segment using digital media • Build loyalty through online communities Some insurance companies are improving their portfolios and cost structures through analytics-based underwriting and pricing. “ ”
  15. Transforming Customer Experience – Top Line Growth • Tech savvy sales force • Presentation clip • App • Data hub • Mobile tools • Analytics-based planning • Personalized info • Real time tracking • Separate call center with measurement Enhance in-person sales conversations. Save time and reseource from both sides Simplify procedure with clear measurement.
  16. November 2015 Hello. Welcome to our website. I am your assistant. What can I do for you? Check my contract condition Chatbot – Automize & Customize Experience
  17. Answer client complaints quickly, helping customers avoid going physically to a branch. INTERNET OF THINGS Automize customer experience via chatbot, email marketing, AR, VR… Offering self-service via digital tools allowing the customer to save time, while saving the company money. Offering customer apps linked to the customer’s profile, enabling integration across SMS, apps and social media efforts. Transforming Customer Experience – Customer Touch Points Customer service Automation Self serviceOmni channels
  18. November 2015 Policy Benefit Claim Insurance and IoT
  19. November 2015 Integrates with other home – vehicle – medical information Claim with AI • Taylor a personalized product and help increase good habits • Analyse and monetize based on each customer’s condition • Offer better risk protection program • Claim based on AI to reduce human resource & ensure accuracy • Assist 24/7 customer service
  20. Transforming Operational Processes Companies are not only changing how their functions work, but also redefining how functions interact and even evolving the boundaries and activities
  21. Current Situation  Repetitive tasks slow down process  Fragment data  Lose track between teams  Less time for innovation and creativity  Burdens of back and forth Transforming Operational Processes – Process Digitalization Process Digitization Focus on innovation and creativity rather than repetitive efforts. Creates streams of data that can be useful in later data mining efforts.
  22. Transforming Operational Processes Tell me some repetitive work you have to do daily? • Send email back and forth • Lose tracks of the latest version • …?
  23. Transforming Operational Processes
  24. Transforming Operational Processes – Worker Enablement Collaboration and networking tools allow employees to talk with anyone in the organization from wherever they are sitting  true globalization, knowledge sharing motivation and cost effectiveness >>> Gain access to a single, global view of the company’s interactions with a customer
  25. Transforming Business Model
  26. Transforming Business Models Digital Globalization New Digital Businesses Digitally Modified Businesses Integrate information to gain global synergies while remaining locally responsive Promote efficiency and reduce risk New operation Build digital or service wrappers around traditional products New approach Introduce digital products that complement traditional products (health check apps) Reshape the boundaries through digital co-branding New bonds
  27. Transforming Business Models We realized that if we don’t transform the way we do business, we’re going to die. It’s not about changing the way we do technology but changing the way we do business. “ ”
  28. The Take-Away  Digital Transformation is a mindset  Whether it is used internally during operation process or externally to enhance customer’s experience, this provides a wealth of opportunity. METRIC MINDSET To know this, you have to experiment and benefiting from — digital transformation. VISION But it also requires a vision for what parts of the company you want to transform.  which part do you want to transform first? LEADERSHIP Digital transformation requires strong leadership to drive change
  29. Features of Digital Transformation
  30. Features of Digital Tranformation Big Data Analysis Digitally Modified Operation Clarity and Transparency Simplicity Departments Integration Standardized Process
  31. Features of Digital Tranformation – Digital Modified Operation Eliminate most need to ship prototypes back and forth Automate daily tasks to save time for R&D Focus on enlarging manager skills, rather than counting days off reducing the product development lifecycle by 30%
  32. Features of Digital Tranformation – Big Data Analysis
  33. STARBUCKS Personalized Coffee Experience Brewing up a data storm STARBUCKS Analyse foot traffic and average customer spend of a given location using GIS system to assess a potential new store location Enhance personal experience by combining customer behavior with other data, like weather, promotions, inventory, insights into local events…
  34. Features of Digital Tranformation – Standadized Process Bring an entrepreneurial spirit to their work Have little tolerance for the way things always have been done Comfortable in managing ambiguity and uncertainty. turning decisions into action.
  35. Features of Digital Tranformation – Clarity & Transparency Use collaboration tools to track changes and clarify all activities among departments
  36. Cut through bureaucracy: remove the clutter of unnecessary processes
  37. Features of Digital Tranformation – Departments Integration Digital Transformation is not an effort from one team but from integrating all parties
  38. Features of Digital Tranformation HOW ABOUT YOU? Have you transformed yet? Is there anything you can do better?
  39. 6 Stages of Digital Transformation
  40. November 2015
  41. November 2015 Business as usual Organizations operate with a familiar legacy perspective of customers, processes, metrics, business models and technology Present and Active Pockets of experimentation are driving digital literacy and creativity, albeit disparately, throughout the organization while aiming to improve and amplify specific touchpoints and processes Formalized Experimentation becomes intentional while executing at more promising and capable levels. Initiatives become bolder, and as a result, change agents seek executive support for new resources and technology Strategic Individual groups recognize the strength in collaboration as their research, work, and shared insights contribute to new strategic roadmaps Converged A dedicated digital transformation team forms to guide strategy and operations based on business and customer centric goals. The new infrastructure of the organization takes shape as roles, expertise, models, processes, and systems to support transformation are solidified. Innovative & adaptive A new ecosystem is established to identify and act upon technology and market trends in pilot and, eventually, at scale. 6 Stages of Digital Transformation

Notas do Editor

  1. Digital transformation is the change associated with the application of digital technology in all aspects of human society digital transformation as the integration of digital technology into all areas of a business resulting in fundamental changes to how businesses operate and how they deliver value to customers. Digital transformation was a technology-centered effort, aimed at modernizing and optimizing processes and systems throughout the business ecosystem
  2. Vision, Strategy, Culture and Approach are the answer.
  3. Starbucks leverages data from Atlas, an in-house mapping and business intelligence platform developed by Esri, a geographic information system (GIS) company. Atlas provides Starbucks with data on consumer demographics, population density, income levels, auto traffic patterns, public transport stops and the types of stores / businesses in the location under evaluation. Through careful analysis of this data, Starbucks is able to project, therefore helping Starbucks to determine the economic viability of opening a store in that spot. This also creates value for customers by providing convenient locations to grab that much-needed cup of java.