1.
RETAIL MMA 2ND Semester :
IN
APPAREL
INDUSTR
By:
By: Y
Ghousia Islam
Ghousia Islam
Madhuri Jain Dugar
Madhuri Jain Dugar
Neha Agrawal
Neha Agrawal
Piyushi Sanghai
Piyushi Sanghai
Riya Jain
Riya Jain

2.
What is Retailing ?
Retailing is a set of business
activities that adds value to the
products & services sold to the
consumers for their personnel or
family use.
India Stats in 2011 :
Indian retail business valued at around US$ 550
billion in 2011
A report by Boston Consulting Group (BCG) has
revealed that the country's organised retail is
estimated at US$ 28 billion with around 7 per cent
penetration. It is projected to become a US$ 260
billion business over the next decade with around
21 per cent penetration.

3.
 Apparel Retailing :
 In India, clothing retail accounts for 36%
of organized retail business.
 With the advent of modern format
retailers and the growth of plastic cards,
affluent urban Indian women are shopping
like never before.
 Although the apparel industry seems to be
 Indian apparel in the maturity stage and growth is slow,
fashion trend cycles are accelerating
retail industry
 The Indian apparel retail industry
representing a compound annual
growth rate (CAGR) of 9.9%.
 Ranked as the top retail
destination globally & among 30
emerging markets in the world.
 It is the second largest untapped
market after China.

4.
SWOT Analysis : Apparel Industry
Strength : Opportunities :
Growing domestic market, Increasing demand for brands
 increase in number of malls from the middle class
Democracy provides a stable economic Research and new product
and social environment, putting development can help the
international players at ease companies to move across the
Easy credit facility and plastic card value chain
revolution is increasing the purchasing Retail sector in rural India is
power, particularly of the younger almost untouched, presenting
generations. tremendous opportunity
Weakness : Threats :
Predominance of unorganized sector Increased competition in the domestic
Technological obsolescence in the market
supply chain Cheaper import
Taxation hindrances: Changing Government’s policy on FDI
Price of land and lease rentals are high
VAT and multiple tax levies. while margins are low
Inconsistent octroi and entry tax
structure.

5.
Traditional Retail Modern Retail
Cycle: Cycle:

6.
APPAREL RETAIL PYRAMID
New Market, Bada
Bazaar etc

7.
ORGANISED REtail APPAREL FORMAT
IN INDIA
FORMAT DESCRIPTION EXAMPLE
DEPARTMENT Average size varies between 10,000 sq. ft. and 60,000 Shoppers stop
STORES sq. ft. Lifestyle
(MBO) Offer a large layout with a wide merchandise mix. Pantaloons
Westside
SPECIALTY Single-category stores Provogue
STORE Focus on individuals and group clusters of Spykar
the same class, with high product loyalty Levi’s
DISCOUNT Average size — 10,000 sq ft Big Bazaar
STORES • Offer wide range of products, mostly branded,
at discounted prices
FACTORY Average size — 600 sq ft Spykar Factory
OUTLETS Relatively small retail store offering slightly Outlet
defective branded product at a discount Provogue
Factory Outlet
SUPERMARKET Average size — 75,000 sq ft Metro
Offer several thousand stock-keeping units Bharti-WalMart
(SKUs) and generally have bulk buying
requirements.

8.
Apparel’s are essentially segmented into Men's wear, Women wear & Kids
•Consist of trousers, shirts, jeans, t-shirts, coats etc
MENS •The Indian menswear market has average revenue of $11.8 billion
representing a compound annual growth rate (CAGR) of 8.6%
•Consist of dresses, sarees, tops, jeans, trousers etc
•India's women’s wear market generates average revenues of $10.2
WOMENS
billion representing a compound annual growth rate (CAGR) of 11.6
percent .
Consists of uniform, trousers, jeans, t-shirts etc
•Kids wear is not a small business anymore. Driven by huge demand
KIDS from brand conscious children, the Indian kidswear retail market is
booming.

9.
Sneak Peek at
the major
Retailing
Giants –
History, Target
Markets &
Business
Strategy :

10.
Multi Brand Outlets:
Name Shoppers Stop Pantaloon Lifestyle West Side Globus
NO. OF 34 45 25 49 27
STORES
AVG FLR Around 40,000 Around Around 15000 - 15000
SIZE(sq ft) 28000 50000 30000
ABOUT By K.Raheja Group It is a flagship A part of part of ISO
THE Offers wide variety enterprise of Landmark Tata Group, certified
COMPANY of ‘The Future group Trent Ltd with ERP
national and Group’ (Dubai) enable
international Became public supply chain
brands. limited in 1991
BUSINESS Offers Drives 75% of One stop Has created Has an in-
STRATEGY concessionaire its sales from shop for niche for its house
space to brand, private labels 350 national brand of team of
Primarily catering like JM Sports, &internatio merchandis designers
to Bare Denim nal e but
lifestyle retailing etc Brands creating a actual
segment loyal production is
following outsourced.

11.
Exclusive Brand Outlet:
Casuals:
NAME SPYKAR PROVOGUE LITTLE KOUTONS KILLER
KANGAROOS
NUMBER OF Above 127 10 850 6
EXCLUSIVE 200
STORES
AVAILABLE Above 223 Above NA 800
IN NUMBER 700 600
OF MBOS
ABOUT Incorporated Incorporated Incorporated Incorporated Incorporated
THE in 1992 in 1997 in in 1991 in 1989
COMPANY Into fashion Launched 1976 Company has An
apparels & brand An no middle International
accessories ‘PROVOGUE’ International agencies brand since
Focused on in 1998 brand Focused on 1994
youth Focused on Focused on upper & Focused on
urban kids upper 16 –30 years
consumers wear middle class of segment
society

12.
Sports Wear:
NAME NIKE ADIDAS REEBOK PUMA FILA
NUMBER Above Above Above 400 51 15
OF 1000 600
EXCLUSIVE
STORES
AVAILABLE Above Above Above 500 NA Around 800
IN NUMBER 600 500
OF MBOS
ABOUT Incorporated Incorporate Incorporate Incorporate Incorporate
THE in 2004. d d in d in d in
COMPANY Entered into in 1989 in 1995 in India 2005 in India India in 2009
India through India It is German An Italian
7 year license Focused on subsidiary sportswear sports
agreement sportswear of German company lifestyle
with Sierra apparel sportswear Each outlets company
Industrial company have It plans to
Enterprise Adidas retailing setup
space of 60 – 70
1200 sq stores by
ft 2014

13.
Formal Wear :
NAME PARK JOHN MARKS & LOUIS PETER
AVENUE PLAYERS SPENCER PHILIPPE ENGLAND
NUMBER 22 220 21 Above 57 400
OF
EXCLUSIVE
STORES
AVAILABLE Above Above 1300 NA NA Above 1600
IN NUMBER 550
OF MBOS
ABOUT subsidiary of Launched by brand of owned owned
THE Raymond Ltd ITC Ltd Marks & by Madura by Madura
COMPANY Raymond has In 2005, John Spencer Garments Garments
its own MBOs Players was Reliance the retail the retail
offering its declared India arm of arm of
private label. 'The Pvt Ltd is a Aditya Birla Aditya Birla
Focused on Most Joint Group’s Group’s
corporate Admired Venture garment garment
wear Shirt An division division
Brand of the International Plans
Year' brand expansion in

14.
Case Study :
Pantaloons
•Large Indian retailer, part of the Future Group, operates multiple
retail formats in both the value and lifestyle segment.
• Headquartered in Mumbai
• Over 1,000 stores across 71 cities, employs over 30,000 people.
• As of 2010, it was the country's largest listed retailer by market
capitalization and revenue.
•The group owns several leading formats including Pantaloons, Big
Bazaar, Food Bazaar, Home Town, eZone and Central.
Pantaloons is among India's largest chains of fashion stores.
Pantaloons Fresh Fashion, with its focus on 'fresh look, feel and
attitude' offers, trendy and hip collections that are in sync with the
hopes and aspirations of discerning young and 'young-at-heart'
consumers

15.
STORE DISPLAY
Gondolas Hanging display
Shelf Display Basket Display

16.
PRODUCT PORTFOLIO
•Ajile
•Annabelle
•Bare Leisure
Men’s Wear
• Chalk
Kid’s Wear
Women’s Wear
•Honey
•Bare Denim • Sach
•Rangmanch
•Lombard • Pink & Blue
•Ajile
•Umm • Bare 7214
•Trisha
•Urbana • Umm
•Akriti
•JM Sports • RIG
•Bare Denim
•John Miller • Lee Cooper
•ALL
•RIG • Bare Kids
•RIG
•Urban Yoga • Liliput
•Scullers
•Indigo Nation
•Umm
•Lee Cooper
•Scullers

17.
SALES PROMOTION

18.
PROMOTIONAL
STRATEGY:
GIFT VOUCHERS
GREEN CARDS
20

19.
SHOPPERS STOP :
Shoppers Stop is one of the first retail chains started in India in 1991
by the Raheja Group. It now boasts of 27 retail outlets across the
country and is now one of India's largest retail chains.
 Vision:
To be a Global Retailer in India and Maintain No.1
position in the Indian Market
 Positioning
Shoppers’ Stop is positioned as a family store
delivering a complete shopping experience
defined by its mission, vision and values.
 Range of merchandise…
Apparel brands like Provogue, Color Plus,
Arrow, Levi’s, Scullers, Zodiac & Shoppers'
Stop retails its own line of clothing namely
Stop, Life , Kashish, Vettorio Fratini and DIY.
The merchandise at Shoppers’ Stop is sold
at a quality and price assurance backed by
its guarantee stamp on every bill.
Their motto: “We are responsible for the
goods we sell”.

20.
Customer Profile
Shoppers’ Stop’s has core customers
They fall between the age group of 16 years to 35 years,
Majority of them being families and young couples with
a monthly household income above Rs. 20000
A large number of Non - Resident Indians visit the shop for
ethnic clothes in the international environment they are
accustomed to.
India – 2000 &
Beyond…
Expanding its operations to Bangalore, Hyderabad, Jaipur,
Delhi, Chennai, Mumbai (Andheri, Bandra, Chembur,
Kandivli, Mulund), Pune, Gurgaon and Kolkata, Shoppers’
Stop is today recognised as India’s premier shopping
destination. With a customer entry of about 50,000
customers a day, a national presence with over 6,00,000
square feet of retail space and stocking over 250 brands of
garments and accessories, Shoppers’ Stop has clearly
become a one stop shop for all customers.

21.
The IT Backbone
Realizing the role of IT way
back in 1991, Shoppers’ Stop
was among the first
few retailers to use scanners
and barcodes and completely
computerised its operations.
Today it is one of the few
stores in India to have retail
ERP in place, which is now
being integrated with Oracle
Financials and the Arthur
Planning System, the best
retail planning system in the
world.
Future Plans
Shoppers’ Stop aims to position itself as a
global retailer. The company intends to
bring the world’s best retail technology,
retail practices and sales to India.
 Currently, they are adding 4 to 5
new stores every year

22.
What more Can be
done in This
Industry ??

23.
Conclusion :

24.
BIBLIOGRAPHY:
 Indian Institute of
Management Ahmedabad
Research Paper – Preeta
H Vyas.
 Google
 Indian Textile & Apparel
Industry Research Paper
By Arvind Sanghal -
Technopark
 Case Study Reference –
Pantaloons & Shoppers
Stop
 IBS Research Paper

25.
T ANK
H ING
YOU!!
To our
respected
teacher
Dipa
Ma’am