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Customer service is marketing

 What are your customer touch points?               Why do customers abandon brands?


                                                           High prices




                                                                s br iefi ng
                                   hi
                                                 Poor customer service




      t                     o gett
 lick75%
                                                       Lack of options




C   of all customer interaction
                                                               Others

                                                                         0%      15%
                                                                                          source: mobileYouth via
                                                                                           Marketing Sherpa 2012

                                                                                          30%       45%        60%

       is Customer Service                           According to brands          According to customers
          source: mobileYouth via Gartner 2012
                                                      Loyalty is an issue of service,
                                                                 not price

                                                        MOBILEYOUTH
                                                           youth marketing mobile culture since 2001
                                                                                                     ®
Need more insights and data?

                                                      a mobileYouth® company

        The Youth Research Store
Offering you:
* Infographics
* Research Briefings
* Analyst Reports
* Books

Subject areas include:
* Mobile money
* Emerging markets
* Churn and influence
* New apps and services
* Youth mobile behavior

www.YouthResearchStore.com       click to visit store

                                   MOBILEYOUTH                               ®
                                     youth marketing mobile culture since 2001

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[mobileYouth] Auto Data: Customer service is youth marketing for auto brand

  • 1. Customer service is marketing What are your customer touch points? Why do customers abandon brands? High prices s br iefi ng hi Poor customer service t o gett lick75% Lack of options C of all customer interaction Others 0% 15% source: mobileYouth via Marketing Sherpa 2012 30% 45% 60% is Customer Service According to brands According to customers source: mobileYouth via Gartner 2012 Loyalty is an issue of service, not price MOBILEYOUTH youth marketing mobile culture since 2001 ®
  • 2. Need more insights and data? a mobileYouth® company The Youth Research Store Offering you: * Infographics * Research Briefings * Analyst Reports * Books Subject areas include: * Mobile money * Emerging markets * Churn and influence * New apps and services * Youth mobile behavior www.YouthResearchStore.com click to visit store MOBILEYOUTH ® youth marketing mobile culture since 2001

Editor's Notes

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