Trend #4 in of the 7 Meta trends that's redefining youth, mobile, and tech marketing

1. 7
THE SOCIAL GENERATION
META TRENDS THAT DEFINE

2. The average American sees 170,000 marketing messages by age
17. What makes yours any different?
The human brain is apt at filtering out information. We filter out
95% of information at any one time.That means 95% of
marketing and product development is lost to lack of attention.
Getting into the 5% that gets noticed is not about turning up the
volume.It’s about asking the right questions.It’s about
understanding that today’s customers are part of the Social
Generation
“
7 Meta Trends that define the Social Generation

3. This presentation will cover only one of the Meta Trends:
Disconnected Generation
You can get the rest of the Meta Trends,along with expert
analysis and case studies by subscribing to mobileyouth.org
“
7 Meta Trends that define the Social Generation

4. CLICK
HERE
GET FREE DOWNLOAD
7 META TRENDS THAT DEFINE
THE SOCIAL GENERATION

5. 4
Disconnected Generation
Youth are not digital natives but offline immigrants

6. The Disconnected Generation care more about the inefficiencies
of daily life because these inefficiencies are the meaning they
seek. The basic interaction and social fabric afforded to previous
generations is being lost and youth are leading the charge to
reclaim these basic privileges through the products they buy.
“
Disconnected Generation4

7. Why are youth willing to pay more
to stand in line & wait for hours?
Key Question

8. Finding the right answers is a function of asking the right
questions.
I’ve listed 6 other questions that you need to ask in order to tap
into the true potential of the Social Generation
“
7 Meta Trends that define the Social Generation

9. Does your marketing help
the customer connect better?
Key Question

10. What does the Social Code
reveal about why youth buy?
Key Question

11. What is the role of technology
in finding Youth Social Spaces?
Key Question

12. Why do youth ‘waste’time with
friends doing nothing?
Key Question

13. What Social Benefit does your
product provide?
Key Question

14. Why do youth care about their
online privacy?
Key Question

15. Were they tough questions to answer?
(I know some of you might even think, “I don’t even understand
the question! ‘Social Code’,‘Social Space’ ... what are you talking
about?”)
But the best marketers out there already know the answers.
We took what these marketers intuitively know and laid out the
answers in the 7 Meta Trends document. Download it today Free
“
7 Meta Trends that define the Social Generation

16. CLICK
HERE
GET FREE DOWNLOAD
7 META TRENDS THAT DEFINE
THE SOCIAL GENERATION

17. @theGhani