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VALUE OFFERDESIRED ASSETS
CREATED VALUE
TRANSFER ACTIVITY
PARTNERSHIP
CANVAS
PARTNERSHIP INTENT
PARTNER WE
ThePartnershipCanvasislicensedundertheCreativeCommonsAttribution-ShareAlike3.0Un-portedLicense
Bart Doorneweert - valuechaingeneration.com
The Partnership Canvas is best used in joint application with the
Business Model Canvas (www.businessmodelgeneration.com)
KEY
PARTNERS
COST
STRUCTURE
KEY
ACTIVITIES
VALUE
PROPOSITION
CUSTOMER
RELATIONSHIP
CHANNELS
CUSTOMER
SEGMENTS
REVENUE
STREAMS
KEY
RESOURCES
KEY
PARTNERS
COST
STRUCTURE
KEY
ACTIVITIES
VALUE
PROPOSITION
CUSTOMER
RELATIONSHIP
CHANNELS
CUSTOMER
SEGMENTS
REVENUE
STREAMS
KEY
RESOURCES
How will we collaborate to
connect and transfer value
with our partner?
What will be the result of the
value transfer between partners?
Think of:
Joint product/service, new resource, exclusive arrangements,
channel collaboration, ways for customer acquisition/retention/growth
e.g. the type of assets: land, buildings, plant and machinery,
fixtures and fitting, technology, infrastructure.
Or intangible assets: goodwill, patents, copyrights, knowledge,
reputation, scale, networks, channels, customers
e.g. collaborating teams, training,
matching technology protocols,
referral management
systems, content
creation
How does our offer complement or enhance the assets
we desire from our partner?
E.g. through: performance improvement, customization, design,
brand value, pricing, cost reduction, risk mitigation
What asset do we seek to leverage
from a partner?
What leverage do we offer
our partner?
(Whatdoesourpartnervalueinus?)(Whatisourpartnerwillingtoofferus?)
VALU
E OFFER
DESIRED ASSETS
CREATED VALU
E
TRANSFER ACTIVITY
VALU
EOFFER
DESIREDASSETS
CREATEDVALU
E
TRANSFERACTIVITY

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Partnership canvas

  • 1. VALUE OFFERDESIRED ASSETS CREATED VALUE TRANSFER ACTIVITY PARTNERSHIP CANVAS PARTNERSHIP INTENT PARTNER WE ThePartnershipCanvasislicensedundertheCreativeCommonsAttribution-ShareAlike3.0Un-portedLicense Bart Doorneweert - valuechaingeneration.com The Partnership Canvas is best used in joint application with the Business Model Canvas (www.businessmodelgeneration.com) KEY PARTNERS COST STRUCTURE KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CHANNELS CUSTOMER SEGMENTS REVENUE STREAMS KEY RESOURCES KEY PARTNERS COST STRUCTURE KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CHANNELS CUSTOMER SEGMENTS REVENUE STREAMS KEY RESOURCES How will we collaborate to connect and transfer value with our partner? What will be the result of the value transfer between partners? Think of: Joint product/service, new resource, exclusive arrangements, channel collaboration, ways for customer acquisition/retention/growth e.g. the type of assets: land, buildings, plant and machinery, fixtures and fitting, technology, infrastructure. Or intangible assets: goodwill, patents, copyrights, knowledge, reputation, scale, networks, channels, customers e.g. collaborating teams, training, matching technology protocols, referral management systems, content creation How does our offer complement or enhance the assets we desire from our partner? E.g. through: performance improvement, customization, design, brand value, pricing, cost reduction, risk mitigation What asset do we seek to leverage from a partner? What leverage do we offer our partner? (Whatdoesourpartnervalueinus?)(Whatisourpartnerwillingtoofferus?) VALU E OFFER DESIRED ASSETS CREATED VALU E TRANSFER ACTIVITY VALU EOFFER DESIREDASSETS CREATEDVALU E TRANSFERACTIVITY