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Teresa alves - selling sickness 2010
- 2. Promotion to the public: European Disease Awareness Campaigns Teresa Leonardo Alves Selling Sickness Conference, 7 October 2010 Amsterdam, The Netherlands
- 5. New medicines, but not much advantage
- 10. Outdoors Alert to Allergy by Schering-Plough France, 2007
- 12. Websites Live well online campaign by Eli-Lilly Portugal, 2010
- 13. Leaflets available at doctors’ practices and pharmacies Transdermal Contraception by Janssen Cilag Portugal, 2009
- 14. Postcards Spread the word campaign by Sanofi Pasteur, 2007
- 15. More than 6 weeks without smoking and no arguments yet. Stop smoking without drama, visit your doctor. Printed Media Stop Smoking without Drama by Pfizer, Portugal 2007
- 16. The quality of information that accompanies medicines can make the difference between “a poison and a cure”: between use that leads to better health and use that most likely to leads to harm.
- 17. Does the “information” provided in disease awareness campaigns lead to informed decisions? or Does it drive the choice for a specific product?
- 20. - 't Jong GW et al. British Medical Journal 2004;328:931 Toenail Fungus TV Campaign by Novartis, The Netherlands Ethical Criteria definition of promotion: to stimulates sales
- 21. Increased Cardiovascular Risk by Pfizer, France
- 23. Skip your period by Bayer Schering, The Netherlands 2007
- 25. Lust for Life Website Bayer, Ireland 2009
- 27. Age of your arteries by Astra-Zeneca, Portugal 2007 “ John is 50, but his arteries are a lot older. What about your arteries, have you checked if they are OK for your age?”
- 32. Acknowledgments Dr Barbara Mintzes Terri Beswick For more information... Please contact Teresa Alves at teresa@haiweb.org