The document discusses how to effectively market a business online. It notes that monthly online searches are high for various business categories. It then outlines the importance of being on the first page of Google search results, as less than 10% of people look beyond the first page. The document recommends using Google advertising, local listings, and organic search to achieve a first page ranking. It identifies the four most important ranking factors as content relevancy, recency, popularity, and authority. Tips are provided for optimizing content based on these factors to improve search engine rankings.

1. GETAHEAD ONLINE
1-Stop-Shop for marketing your
business online
Domain – Hosting - Website – Lead Generation
1

2. Why Should you be Marketing
your Business Online?
2

3. Monthly online searches:
1. Wine merchant 1300
2. Wine online 1600
3. Broadband providers 4400
4. Tax consultant 1300
5. Accountant in Dublin 4400
6. Coldrooms 600
7. Temperature monitoring 720
8. Electrical services 1900
9. Security alarms 8100
10. Wedding flowers 9900
11. Flower delivery 6600
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4. How to get a slice of this pie?

6. Why being on 1st page is so
important?
Less than 10% of people look
beyond 1st page

7. Online Marketing is cheaper

8. How can you get on 1st Page of
Google and stay there?
Google Advertising (PPC) -
expensive
Google Local (Google Places)
Difficult if you stay in Rush and are
targeting Dublin
Google Organic Listing
(best)
Social Media (FB, LinkedIn etc)
– uncertain long term
Multimedia (Pictures, Video)

9. How do you get on 1st Page of Google
Organic Listing and stay there?
• Content Relevancy
Over 200 Ranking • Content Recency
Factors, 4 Most
important ones are: • Content Popularity
• Content Authority

10. 1. CONTENT RELEVANCY
Make sure your site is optimised for the
RIGHT KEYWORDS
90% keywords
generate no traffic

11. 2. CONTENT RECENCY
• Content has limited shelf life
•Content should be updated frequently
Little and often : Blog posts, Tweets, FB Status updates
Better an apple a day than 7 on Sunday

12. 3. CONTENT POPULARITY
•Social Media likes, shares,
comments
•Blog comments
•Bookmarks
•Links to site
•Citations

13. 4. CONTENT AUTHORITY
• What kinds of sites link to
you or mention you?
• Are you an authority in your
field? (Branding is becoming
very important)
• Not who you know, but who
knows you

14. CONCLUSION
• Internet can be an
important source of
leads for any business
• Online Marketing is
cheaper than offline
• Website is not enough
• Online Marketing is not a
sprint, it is a marathon.
Consistency is the key!