On February 20, 2013, Larry Bodine, Editor-in-Chief of Lawyers.com from LexisNexis® Martindale-Hubbell®, co-hosted a webinar with Vizibility CEO James Alexander to explore 13 definitive metrics that are shaping mobile strategies of the world's most successful companies, and offer 5 immediately actionable tips you can use now as part of justifying, developing and executing your mobile strategy.
Rated 4.5 Stars! Mobile Strategies Webinar Now Available from LexisNexis®/VizibilityThis presentation was created for a webinar presented by LexisNexis and Vizibility on February 20, 2013. The recorded webinar is available at the end of this presentation (after slide 15), or at http://13stats.vizibility.com.
Talking PointsPCs are becoming irrelevant as people start to use smartphones and tablets for more and more tasks.With the increased use of mobile devices comes a growing expectation that businesses of all types and sizes are “mobile friendly.”Data Sources1: ZDNet2:Google, Ipsos3:Localeze/15miles Fifth Annual comScore Local Search Usage Study February 20124:comScore 2012
Talking PointsPeople need to be able to easily get information about your firm and the services that you offer, and seamlessly connect with you, all from their smartphone or tablet using an experience designed for that device. Don’t be a mobile frenemy. All mobile sites are not created equal. A poorly designed mobile experience will cost you business. People are looking to buy from mobile-friendly businesses. Make it easy for them.People use different devices for different reasons. It’s important that you optimize your mobile experience to take advantage of what people are using mobile devices for.Harris Poll found these top uses for smartphones, tablets and computers:Smartphones: 89% stay engaged,82% research and news,75% navigate/directionsTablets: 78% research and news,74% stay engaged,61% social networkingComputers: 84% read email,81% research and news,69% social networkingData Sources5:TRiG, March 20126: Google 7:KarimTemsamani at IABALM 2012 via IAB8:Google 9:Sterling Brands and SmithGeiger study 2012
Talking PointsAlong with your company, your professionals also need to be ready for clients and prospects to research and engage with them on their mobile devices.And you as a marketer need to take control of that experience. Data Sources10:ClickZ, 2012 11:The Mobile Playbook12: Vizibility, December 2012 13: Vizibility; Nielsen Norman Group
Talking PointsSo now that we agree that this is important, what does it mean to be “mobile friendly” or “mobile optimized”? It’s easier to start by looking at what it is NOT.Your site shrunk down to fit on a mobile screen is not mobile friendly. Even the big boys miss this. LinkedIn’s website in a perfect example of how to not be mobile friendly.And sometimes a poorly designed mobile experience can be just as bad. Using tiny text links instead of large, easy to tap buttons, is a fatal mistake on a mobile design. Design for the device and how it is uses (e.g. touchscreen instead of a mouse).Long profile sites with paragraphs of text are not useful.
Talking PointsSo now that we agree that this is important, what does it mean to be “mobile friendly” or “mobile optimized”? It’s easier to start by looking at what it is NOT.Your site shrunk down to fit on a mobile screen is not mobile friendly. Even the big boys miss this. LinkedIn’s website in a perfect example of how to not be mobile friendly.And sometimes a poorly designed mobile experience can be just as bad. Using tiny text links instead of large, easy to tap buttons, is a fatal mistake on a mobile design. Design for the device and how it is uses (e.g. touchscreen instead of a mouse).
Talking PointsThere is no excuse in 2013 because there are plenty of tools to help you offer a great mobile experience that fully engages your clients and prospects in a well-controlled environment.