2. Google web search trying to do?
• Give its users results of websites that are…
• Relevant
• Content rich
• Change often
• Other people think are great
4. Search engine use is still on the rise
2014 Travellers Road to Decision report - June 2014
Travel Planning
Increase use of search engines for first steps in travel planning–
• 24% - 2014
• 18% - 2013
7. Onsite content
• Optimise your site for the phrases
………………you want people to find you for
'Accountancy services Dartmouth'
'Book keeping services Dartmouth '
But is it bookeeping or book keeping? – check keyword planner
8. What’s the right keyword phrase?
• Just enough competition
• Just enough searchers
16. Create more content
• ‘Interesting content’ is a top 3 reason why people follow brands
and companies on social media
• Companies with blogs generate 2/3rd more leads per month
than non-blogging companies
17. How many pages does your site have?
• site:www.yourdomainname.co.uk
18. What is content
• Images
• Archived content
• Infographics
• Video
• Blogs
• Explainers
• Web pages
• PDF downloadable content
• Content for Syndication
28. Creation of regular new content
• Create a content plan
– New developments – redecoration?
– Promotions
– Regional events and promotions
– Weather forecast (?!)
– Closest beaches/pubs and reviews
34. Reputation not popularity
Authority
New: Topical PageRank – page rank for being specialist – medicine,
tourism etc
35. Klout Score
• Huffington Post 99
• The Guardian 99
• Accuweather 63
• BBC Radio1 94
• BBC News 83
• BBC Weather 70
• BBC Breakfast 79
36.
37. Don’t throw away your domain
• Domain authority is a measure of the power of a domain name
and is one of many search engine ranking factors. Domain
authority is based on three factors: Age, Popularity, and Size.