SEO for Dartmouth BID group - Get up to speed
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Getting to Grips with SEO
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SEO for Dartmouth BID group - Get up to speed
- 1. Getting to Grips with SEO Matt Young – Cosmic
- 2. Google web search trying to do? • Give its users results of websites that are… • Relevant • Content rich • Change often • Other people think are great
- 3. Organic is still the number 1 driver of traffic to websites
- 4. Search engine use is still on the rise 2014 Travellers Road to Decision report - June 2014 Travel Planning Increase use of search engines for first steps in travel planning– • 24% - 2014 • 18% - 2013
- 5. Content Updates Authority Three pillars of SEO
- 6. Content
- 7. Onsite content • Optimise your site for the phrases ………………you want people to find you for 'Accountancy services Dartmouth' 'Book keeping services Dartmouth ' But is it bookeeping or book keeping? – check keyword planner
- 8. What’s the right keyword phrase? • Just enough competition • Just enough searchers
- 9. radio Digital radio Roberts radio r250 red
- 11. r250 r250
- 12. Search Engine Optimisation • Choose your keyword phrases then… – Allocate 2-3 keyword phrases per page – Content, titles. Paragraph titles – Page titles – Footers – Images
- 16. Create more content • ‘Interesting content’ is a top 3 reason why people follow brands and companies on social media • Companies with blogs generate 2/3rd more leads per month than non-blogging companies
- 17. How many pages does your site have? • site:www.yourdomainname.co.uk
- 18. What is content • Images • Archived content • Infographics • Video • Blogs • Explainers • Web pages • PDF downloadable content • Content for Syndication
- 20. Updates
- 23. Why? website website website website website Website New News! Website New event! Website New prices! Website New news!
- 24. Check your updates • Visit • http://www.archive.org/web/web.php
- 26. Plan your activity 70/20/10 70% planned campaigns 20% near future 10% Real time
- 28. Creation of regular new content • Create a content plan – New developments – redecoration? – Promotions – Regional events and promotions – Weather forecast (?!) – Closest beaches/pubs and reviews
- 29. Authority
- 30. External Links One-way link YOUR SITE THEIR SITE
- 31. Check your back links • Check your back links • Links:www.yourdomainname.co.uk • Or • www.backlinkwatch.com • (Try a competitors too)
- 33. PageRank 1 5 10 www.prchecker.info
- 34. Reputation not popularity Authority New: Topical PageRank – page rank for being specialist – medicine, tourism etc
- 35. Klout Score • Huffington Post 99 • The Guardian 99 • Accuweather 63 • BBC Radio1 94 • BBC News 83 • BBC Weather 70 • BBC Breakfast 79
- 37. Don’t throw away your domain • Domain authority is a measure of the power of a domain name and is one of many search engine ranking factors. Domain authority is based on three factors: Age, Popularity, and Size.
- 38. • SEO basics video
- 40. Find out more • www.superfastbusiness.co.uk • twitter @superfastbiz • Facebook www.facebook.com/superfastbiz • join our LinkedIn group 'Superfast Business SW' • info@superfastbusiness.co.uk • 0845 603 8593