Superfast broadband provides several benefits for businesses including cost savings through more effective marketing using social media, increased flexibility for remote and mobile work, improved geographic reach by accessing customers anywhere, and opportunities for innovation through easier collaboration and file sharing. It also improves reliability and security with cloud backup of data and systems. A support service called "Get Up to Speed" helps businesses and communities improve digital skills and adopt faster broadband.
5. Cost savings
• More effective marketing
• More efficient use of resources
• Increased efficiency
• Improved employee mobility
• Freed current IT staff to be more innovative
• Reduced IT operating costs
6. Meadow Lakes Caravan
Christine Mottram – Marketing
Manager Oaktree Parks
‘I’ve had my budget cut from budget cut
from £90,000 to £30,000.
This was such a huge drop, so I
eliminated what wasn’t working, which
was magazine ads, expensive
memberships.
I then looked at was working and
continued with the FREE things like
Facebook and twitter.
I use Facebook boosts which I pay
between £18 and £30 to get to 20,000
viewers, this has raised our profile
immensely.
This approach has saved me £10,000
this year.
9 Residential retirement parks & owner occupied
holiday parks across South West
‘We now get about 45% of sales through
Facebook’
8. Reduction in Capital Investment
• Cloud based systems change cost model from capital to revenue
systems;
• Don’t have to buy software;
• Reduction in office space - no need for offices;
• No need for server infrastructure;
• No heavy investment in private networks LANs and WANs;
• Revenue driven, flexible and always up to date
12. Cloud Example
• Environmental consultancy based in Devon and Manchester (7
staff)
• Needed to move to server architecture
• Shared access to files, emails etc
• Cost for 5 years
– Traditional £10,400
– Cloud (365) £8,400
• Didn’t need IT support to set it up or maintain it
• Didn’t have to find the capital up front - £250
14. • Flexible location, flexible communication
– True anywhere, anytime working;
– One number for landline & mobile;
– Robust VOIP systems enable working at home on work phone
system.
15. Flexible Approach to Staffing
• More options for partnerships & collaboration
– Flexible staff – anywhere in the world
– Freelancers – crowdsourcing
– File sharing
– Collaboration space and rooms
– Less face to face needs
– Uploading of large files so much easier, no need for private
networks
18. • Able to set up new offices in locations without expensive
networks in place;
• More Superfast Connections – demand for more interactive
websites & more interactive experiences
• Includes new richer features like
– Web chat, increases conversion (10 -25%)
– Video increases spend and time on site (M&S customers stay twice
a long and boost basket by 25%)
21. • Cloud as a backup to PCs /server/data
• Levels of redundancy in place
• Security of data – not held locally on laptops
• Less reliance on local infrastructure and fire, floods, theft
22. Beverly Clarke – CARE – White
goods repair service
Working on spreadsheets, on one
computer and had to work in the
office.
A simple CRM system was the best
approach and Dad can update it when
he is with a client.
And cloud back up of systems in
place and remote access to files.
24. • Quicker, easier start-up
• More innovative with funds - don’t need offices or capital costs
• Easier to grow
• Easier to take risks and change direction
• Don’t need to move to City
• Don’t need to be big innovations…
25. Innovation
The Western Inn, St Austell
Malcolm Putko
Customers free wifi
Back office – stock control,
Suppliers Skyping from US,
Backed up through Cloud
Malcolm says: "Superfast broadband
has given us the confidence to
introduce some more exciting
innovations, giving our customers of
all ages an even better experience -
we are now offering free superfast
Wi-Fi access and live music events
are streamed onto the website and
used for marketing purposes.”
26. Do you want to Get up to Speed?
‘Get up to Speed’ is a support service designed to help businesses
and communities improve their IT skills and knowledge, as well as
encourage the take up of the new faster broadband service as it
rolls out across the counties.
• Showcase new technologies
• Hands-on Workshops
• Gadget shows
• Seminars
• Briefings
• Taster sessions
• Signposting to other services
27. A day in the life of my mobile
(nearly)
@GUTS_SW
28.
29. Smart Start ….
• Records your sleep cycles
• Parameters for waking time
• Wakes at optimum time
• With lovely sounds….
30. What’s the Plan?
• Calendars 5
• Natural language input
• Integrate to-do lists
• Integrate home and family
calendars from outlook and Gmail
• Easy to read
31. Scan the Social
• Flipboard;
• Social Discovery;
• Social Networking;
• Personal magazine;
• Learning opportunities;
• Really visual;
• Follow news agencies.
32. Plan the social
• Klout
• Check and track your online
influence
• Recommends articles that will
interest your following
• Social discovery and networking
• Schedule your content
• Identify online trends
33. Check my Heart Rate?
• Real-time heart rate
• Resting, active, wake up
rate
• Improve your awareness
• Built into Apple Health and
Android Lollipop
34. Start the Journey
• TripLog
• Click to start (auto)
• Click to stop
• Categorise mileage
• End of month –
Spreadsheet
• Photograph parking tickets
and receipts
Price: Free
35. 1st meeting – Breakfast
Presentation
• Evernote
• Present straight from
Evernote on my phone
• Write notes in my pad? Scan
notes in
• Meet new people? Scan their
cards
• Connect to LinkedIn
36. What’s next?
• Google Now
• Cards
• Predictive notes
• Reminders
• Location history
• Google voice for next location
Google Now
Apple: Google App
Android: Built in
Price: Free
37. 2nd meeting - Sales meeting
• Skitch
• Photograph anything
• Annotate over image
• Save to Evernote
• Load and annotate maps
• Email to client/office
38. Web Sales Form Filling
Google Forms
• Set up your own booking forms,
enquiry forms, surveys and feedback
forms
Forms App
• Forms is a client of Google Forms
(Google Docs). The Form you created
on your PC can be viewed in the most
suitable layout for iPhone/iPad. Works
offine and sends when online
• Save to Google Drive
39. Take a payment?
• Create invoice with Xero
• Check on client payments
• Take payment with PayPal Here
• Chip and Pin
40. Next.. lunch
• Wikitude App
• Where’s the nearest café?
• Nearest restaurant/café
• What does your reputation look
like?
41. Create Some Social Impact
WordSwag
• Typo Engine
• Create beautifully custom text
layouts that would normally take
hours - with just a tap
• Use your own photos
• Add text from a choice of fonts
• Share in social media Apple
Android
Price:£2.99
42. Drive home
Google Now
• See my reminders
Information you
need
• Traffic updates &
appointments
• Manage your day
• Listen to my book
• Audible- download
Audible
43. Gone shopping
• Healthy shopping
• Scan bar code
• Shows healthier alternatives
• Food or Salt swap options
44. Need a New Recipe?
Blippar
• Augmented reality
• Turn your phone into a magic lens
• Interact with the world around you
• Kraft, Cadbury’s, Nestle, Unilever, IBM
Price: Free
45. At home
• Dulux Visualizer
• Colour picker and visualizer
• Select from Dulux colours
• View colour on the walls
• Mask areas of the walls
Apple
Android
Price: Free:
46. New Makeup?
• L'Oreal Makeup Genius
• Virtual make up tester
• Instantly apply makeup to suit you
• Or just for fun…!
47. Check my heart rate?
• Real-time heart rate
• Resting, active, wake up
rate
• Improve your awareness
• Built into Apple Health and
Android Lollipop
Superfast broadband opens up a whole raft of leading-edge software and applications that could benefit your business, allowing you to work more efficiently, work when and where you want, expand your offering and connect with customers and colleagues all over the world.
Areas we are going to look at today………….
Digital Marketing
More efficient Marketing – North Somerset. Oaktree Parks Ltd. is a family business that has over fifty years experience in running quality residential retirement parks and owner
Flexible – as a business, might just
If buying a server – capital costs/expendutre
Flex it up and down
Flexibile up and down resources
Wide area networks or local area networks.
Working with insurance companies and local companies
Small business – turnover £150k without any admin help
5 part time Contract staff Using mobile not about superfast broadband? On average we use 0.27GB data on 3G and 2.3GB data on wifi – factor of 10 difference
Invoicing from his phone – photographs all receipts goes straight into Xero. Takes payments with PayPal and PingIt. Uses Skitch and Kuler to check colours and show clients notes.
Ping it – up to £300
Skitch
#journorequest – Country Living, Small Business Sunday, Great Interior Design Challenge
Selling all over the world
Now most of stock sold on Facebook
Disaster Recovery
Carbonite $250 a year unlimted computers 250GB, Crashplan - £2.99 a month for 10GB
CARE was founded over 10 years ago by a father and daughter team based in Exmouth, Devon, to provide repairs and servicing of electrical appliances for the domestic and commercial market.
Get into the Cloud
CRM systems
Intro to Social media
Advanced social media
Emarketing
Future of digital business
https://itunes.apple.com/gb/app/smart-alarm-clock-hd-sleep/id580768807?mt=8
Smart Alarm clock HD
Apple
Android – Offers in App Purchase
Price: £2.29
Calendars 5
Apple
Android
Price: £4.99
What makes Calendars 5 great in use:
Interface focused on events Elegant and easy to use interface makes it super simple to get a quick overview of the upcoming events and tasks. You always keep your focus on what's important; there is nothing to distract you.
Day, Week, Month and List views of your events. Calendars 5 illustrates your Day, Week and Month on a small iPhone screen the best possible way. Depending on the situation, select the view that conveniently unveils your schedule.
Works online and offline
Create, edit and delete events or tasks whenever you need it. All changes will be synced back to your account once you are online.
All the features you love Create custom recurring events (yoga every Tuesday, Friday and Sunday), get reminders or set custom alerts, invite people to your events and more.
Act as you feel it Intuitively create events with just one tap in your calendar. Drag and Drop tasks and events, swipe to switch between days and weeks, return to your ‘Today’ schedule with one tap
Free on both IOS and Android
Klout
Apple
Android
Price: Free
Place the tip of your index finger on the iPhone’s camera, and in a couple of seconds, your pulse will be shown!
* Instant Heart Rate detects a color change in your finger tip each time your heart beats and uses an advanced algorithm to show you your heart rate.
* A real-time chart will show you every heartbeat, similar to pulse oximeters used in hospital
Various in App purchases…..
http://www.engadget.com/2014/12/02/evernotes-ceo-siri-and-wearables-are-doing-it-wrong/
One less reason to start yet another email chain
Write – make notes,
Collect – harvest information
Find – even hand written notes
Present – straight from evernote
Context, the new Evernote feature that fetches articles related to your work
"I want to be Superman. I don't want to be a child, I don't want to have an assistant. I want to do it myself and it should just come very easily.“
See helpful cards with information that you need throughout your day, before you even ask
Manage your day Stay on top of what’s happening in your life every day, including what you need to do, where you need to go and how to get around.
Stay connected Keep up with your interests, news and vital information while you’re on the go
Get your point across with fewer words using annotation, shapes and sketches, so that your ideas become reality faster